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Business Unusual : Values, Uncertainty and the Psychology of Brand Resilience
This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships.
Business and Professional Ethics
Learn why ethical behavior is so important and how to recognize potential pitfalls that involve much more than memorizing rules. You master the skills to develop a corporate culture of integrity that maintains stakeholder support and enables directors and auditors to complete their jobs. You also learn how to use ethical strategies to make decisions, as this edition examines the latest information on governance scandals, legal liability and professional accounting and auditing issues.
Beyond Safety Training : Embedding Safety in Professional Skills
Investigates why, despite more and more resources devoted to safety training, expectations are not entirely met, particularly in the industrial sectors that have already achieved a high safety level. It not only reflects the most precious viewpoints of experts from different disciplines, different countries, with experiences in various industrial fields at the cutting edge of theories and practices in terms of safety, professionalization and their relationships. It also consolidates the positioning of the Foundation for an Industrial Safety Culture, highlighting what is currently considered at stake in terms of safety training, taking into account the system of constraints the different stakeholders are submitted to. It reports some success stories as well as elements which could explain the observed plateau in terms of outcome. It identifies some levers for evolution for at-risk industry and outlines a possible research agenda to go further with experimental solutions.
Behavioral competencies of digital professionals : Understanding the role of emotional intelligence
Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data. It also illustrates the empirical evidence collected through the application of the competency-based methodology to a sample of data scientists and data analysts, the two most in-demand big data jobs in the labor market.
Be data literate : The data literacy skills everyone needs to succeed
It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without retraining as a data scientist or statistician.
Assetization : Turning Things into Assets in Technoscientific Capitalism
In this book, scholars from a range of disciplines argue that the asset—meaning anything that can be controlled, traded, and capitalized as a revenue stream—has become the primary basis of technoscientific capitalism. An asset can be an object or an experience, a sum of money or a life form, a patent or a bodily function. A process of assetization prevails, imposing investment and return as the key rationale, and overtaking commodification and its speculative logic. Although assets can be bought and sold, the point is to get a durable economic rent from them rather than make a killing on the market. Assetization examines how assets are constructed and how a variety of things can be turned into assets, analyzing the interests, activities, skills, organizations, and relations entangled in this process.
AI Strategy for sales and marketing : Connecting marketing, sales and customer experience
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
Aesthetic Intelligence : How to boost it and use it in business and beyond
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
Achieving high performance
Gives you the tools to succeed in a business environment. Discover how to improve your performance and boost productivity by prioritising tasks and managing your time effectively. You'll learn how to improve your skills, develop drive, and lead effectively. In a slim, portable format, Essential Managers- Achieving High Performance gives you a practical "how-to" approach with step-by-step instructions, tips, checklists, and "ask yourself" features showing you how to build your confidence, develop your "brand", and make an impact.
2022 CFA Program Curriculum Level II Box Set
Highly visual and intuitively organized, this box set allows you to: Learn from financial thought leaders. Access market-relevant instruction. Gain critical knowledge and skills. The set also includes practice questions to assist with your recall of key terms, concepts, and formulas.
2022 CFA Program Curriculum Level I Box Set
Highly visual and intuitively organized, this box set allows you to: Learn from financial thought leaders. Access market-relevant instruction. Gain critical knowledge and skills. The set also includes practice questions to assist with your recall of key terms, concepts, and formulas.
Materials and Interior Design - Portfolio Skills
Examines every aspect of the the use of materials in interior design, from initial concept and selection to visual representation and practical application.
Manual Drafting for Interiors
An essential reference for interior designers learning how to manually draft scaled floor plans, elevations, sections, and three-dimensional drawings. Clearly explaining techniques and methods, it begins with an explanation of drafting tools and their various uses, and then presents instructions and illustrations that indicate how to complete increasingly more difficult drafting conventions. Additionally, readers will learn drawing techniques for indicating various materials, symbols for coordinating related drawings, and architectural lettering. Complemented with extensive drawings, inspiring examples, and tips for developing your own style of graphic expression, Manual Drafting for Interiors arms readers with essential skills they'll use throughout their career as a designer.
Lighting for Interior Design - Portfolio Skills
Without light, interior architecture cannot be fully designed and experienced. It is one of the key tools for an interior designer, but can be a dauntingly technical subject for students. This book takes a detailed, practical look at lighting in interior design, giving students all the key information and skills they need to be able to tackle lighting successfully in their designs
Lighting Design Basics, 3rd ed.
Offering fundamental concepts and prescriptive techniques in a highly visual format, this book provides clear, practical guidance on utilizing the latest in lighting techniques and technology to showcase a space without sacrificing utility. Covering more than 25 different design scenarios with in-depth rationale for proposed solutions, this book provides insightful distribution diagrams, floor plans, and details for lighting installation and construction. Real-world case studies illustrate lighting design in residential, commercial, healthcare, education, and hospitality settings, and skill-building exercises offer practice for real-world projects as well as NCIDQ and NCARB exam preparation.
Cartooning, caricature and animation made easy : Dover art instruction
Combines the author's The Secrets of Cartooning and The Art of Cartooning. Appropriate for artists of varied skill levels, this treasury of illustrated step-by-step instructions is rich in the period style of the 1920s and '30s. It features practical advice on depicting faces, motion, anatomy, caricatures, animated features, and political cartoons.
Architectural graphics ; 6th ed.
Offers a comprehensive introduction to using graphic tools and drafting conventions to translate architectural ideas into effective visual presentations, using hundreds of the author's distinctive drawings to illustrate the topic effectively. Includes new information on orthographic projection in relation to 3D models, and revised explanations of line weights, scale and dimensioning, and perspective drawing to clarify some of the most difficult concepts. New examples of modern furniture, APA facilities, and presentation layout provide more up-to-date visuals, and the Reference Center features all new animations, videos, and practice exercises. Architectural graphics are key tools for conveying design through representation on paper or on screen, and this book is the ultimate guide to mastering the skill, then applying your talent to create more effective design communication.
Material Agency : Towards a Non-Anthropocentric Approach
This book is a groundbreaking attempt to address questions of non-human and material agency from a wide range of perspectives and disciplines: archaeology, anthropology, sociology, cognitive science, philosophy, and economics. The editors and authors demostrate that a distributed, relational approach to agency, incorporating both humans and artifacts, has important ramifications for how we understand material culture.
Matematica si parte! : Nozioni di base ed esercizi per il primo anno di Ingegneria = Mathematics, let's go! : Basics and exercises for the first year of Engineering
This manual has been created to allow future engineering students to successfully face their studies. Some basic concepts in mathematics are presented, generally already learned before entering the University. It has been found that not all students have a complete mastery of this set of fundamental notions: therefore this manual provides useful support, in the form of both exercises and theoretical notions. The future student will be able to choose the chapters that interest him most, in order to verify his ability to solve problems such as "Review problems", using his own reasoning skills and knowledge.
Macro-Engineering : A Challenge for the Future
Macro-engineering involves the large-scale modification and manipulation of natural systems for the benefit of mankind. The primary goals of some Earth-based macroprojects described in this book are power production, land reclamation, food production, climate change, environment, water, transport and coastal protection. Other Earth or space projects considered here have a more futuristic ring, but our present-day technical skill makes their realization possible. Earth-based macroprojects usually combine different aspects and aims. They have a major impact on the ecology of a region and the inhabitants' means of living (like tourism, fishing, shipping). Its effects may be felt worldwide, like the rise in global sea level after the damming and evaporation of large ocean gulfs for power production, or the change in climate following the regional reduction of solar insolation.
