Business Unusual : Values, Uncertainty and the Psychology of Brand Resilience
- Author
- Nathalie Nahai
- Publication Year
- 2021
- Publisher
- Kogan Page
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships.
Keywords: Business & Management / Business & Economics / Leadership / Skills
