AI Strategy for sales and marketing : Connecting marketing, sales and customer experience
- Author
- Katie King
- Publication Year
- 2022
- Publisher
- Kogan Page
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
Keywords: Artificial intelligence / Business and economics / Marketing / Strategic Planning / Business innovation / Business strategy / Customer relations / Intelligence artificielle / Marketing Innovations / Marketing Technological innovations / Sales and marketing / Sales and marketing management / Selling Technological innovations / Vente Innovations
