Aesthetic Intelligence : How to boost it and use it in business and beyond
- Author
- Pauline Brown
- Publication Year
- 2019
- Publisher
- Harper Business
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
Keywords: Business / Marketing / Aesthetics Economic aspects / Business & Economics Consumer Behavior / Creative ability in business / Creativity in business / Strategic planning
