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Building Physics : Heat, Ventilation, Moisture, Light, Sound, Fire, and Urban Microclimate
Presents the theoretical background of building physics, dealing with the evaluation of physical phenomena related to heat transfer and energy use in buildings, water and water vapour transfer in building structures, daylighting and electric lighting of buildings, sound transmission in building structures and protection against noise, the occurrence and spread of fires in buildings and the thermal response of cities. It contains numerical and computational evaluation methods, numerous computational case studies and examples of experimental analyses. The book demonstrates that the considered physical processes affect the quality of living and working comfort in indoor and outdoor environment.
Advances in sustainable materials and technology
Discusses numerous relevant areas and innovative technologies, such as key construction materials and production, materials with lower energy impact, production processes encouraging less use of ever-depleting natural raw materials, minimization of the generation of greenhouse gases, development of new, environmentally friendly materials and agents, characterization of the properties of construction materials, and methodologies applied in the building of structures.
Advances in Control, Signal Processing and Energy Systems : Select Proceedings of CSPES 2018
Covers topics on both theoretical control systems and their applications across engineering domains such as automatic control, robotics, and adaptive controller design. It discusses several signal processing domains such as image, speech, biomedical signal processing and their applications in IOT, control, robotics, power and energy systems. The book emphasizes both conventional and non-conventional energy, environment, and green processes as related to energy and power systems engineering.
Marketing effectiveness : Applying marketing science for brand growth
Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.
Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management
Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.
Managing innovation in organisations : ostering an entrepreneurial approach
Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can be difficult to capture and disseminate. This book states that there needs to be guidelines about how to manage innovation in an organisational context. This includes focusing on different types of innovation from incremental to radical. This book will focus on ways to manage innovation from incorporating it into organisational practices to implementing it into beneficial partnerships.
Managing Information Quality : Increasing the Value of Information in Knowledge-intensive Products and Processes
It still holds true: information is not always the answer. Information is often part of the problem. While the main goal of information in the business place is to - able adequate decisions and actions, it can also lead to numerous negative effects: it can confuse, block creativity, or it can lead to hectic activism, stress and fatigue. Information can distract and divert attention, and it may even delay important - cisions – the paralysis by analysis. Strategies to avoid these dysfunctional effects of information can be divided into sender-based strategies and receiver-based strategies.
Management by Business Process : A Managerial Perspective of People, Process, and Technology
To support businesses managed through an organizational structure oriented by business processes, it is essential that the manager has a set of knowledge, technical skills, and professional demeanor. This text focuses on these aspects, presenting: a) the theoretical foundation, describing the central concepts of the M-B-BP approach; b) the set of necessary techniques from different areas, describing and exemplifying those skills; and c) the required behaviors of managers and employees for structuring, operation, management, and continuous improvement of the organization's business processes.
Making European Merger Policy More Predictable
Making European Merger Policy More Predictable analyses European Merger Control with regard to its capacity to generate predictability among the concerned parties. Starting from the premise that predictability is of overwhelming importance for the functioning of market economies, Voigt and Schmidt ask to what degree European Merger Control has been predictable over the last couple of years. The authors show both theoretically and empirically that there have been serious shortcomings with regard to the predictability of competition policy. They identify the insufficient recognition of the consequences of globalization on the competitive processes as well as an often inconsistent application of economic theory as the root causes for the lack of predictability. The inconsistent application of economic theory is particularly relevant with regard to potential competition and the evaluation of collective dominance. The authors generate a substantial number of proposals that could help to improve predictability. On this basis, Voigt and Schmidt critically assess the recent reforms of European Merger Control.
Long Memory in Economics
When applying the statistical theory of long range dependent (LRD) processes to economics, the strong complexity of macroeconomic and financial variables, compared to standard LRD processes, becomes apparent. In order to get a better understanding of the behaviour of some economic variables, the book assembles three different strands of long memory analysis: statistical literature on the properties of, and tests for, LRD processes; mathematical literature on the stochastic processes involved; models from economic theory providing plausible micro foundations for the occurence of long memory in economics. Each chapter of the book will give a comprehensive survey of the state of the art and the directions that future developments are likely to take. Taken as a whole the book provides an overview of LRD processes which is accessible to economists, econometricians and statisticians.
Logistics Outsourcing Relationships : Measurement, Antecedents, and Effects of Logistics Outsourcing Performance
In recent years, logistics outsourcing has gained increasing importance and today is used by a large number of firms across virtually all industries worldwide. Logistics service providers have developed a wide array of services that are utilized to improve logistics processes - and mainly to cut costs.This book uses state-of-the-art scientific methods to reveal that most firms currently do not realize the full potential of logistics outsourcing. It shows the complexity of outsourcing performance and that its true drivers lie in the relationship between service providers and their customers. Through the results of a large-scale empirical survey, the book also emphasizes the importance of a firm's approach towards outsourcing: solely striving for cost reductions may be a dead end, while the often overlooked increased logistics service levels are equally important for boosting logistics performance. In the light of current outsourcing practices, this indicates substantial room for improvement for most firms.
Leading in a VUCA World : Integrating Leadership, Discernment and Spirituality
Brings together works by specialists from different disciplines and continents to reflect on the nexus between leadership, spirituality and discernment, particularly with regard to a world that is increasingly volatile, uncertain, complex, and ambiguous (VUCA). The book spells out, first of all, what our VUCA world entails, and how it affects businesses, organizations, and societies as a whole. Secondly, the book develops new perspectives on the processes of leadership, spirituality, and discernment, particularly in this VUCA context. These perspectives are interdisciplinary in nature, and are informed by e.g. management studies, leadership theory, philosophy, and theology.
Knowledge management : Systems and processes in the AI era
Aimed at students and managers who seek detailed insights into contemporary knowledge management (KM). It explains the concepts, theories, and technologies that provide the foundation for knowledge management; the systems and structures that constitute KM solutions; and the processes for developing, deploying, and evaluating these KM solutions. It serves as a complete introduction to the subject of knowledge management, incorporating technical and social aspects, as well as concepts, practical examples, traditional KM approaches, and emerging topics. This third edition has been revised and expanded to include more coverage of emergent trends such as cloud computing, online communities, crowdsourcing and artificial intelligence.
Component-Based Digital Movie Production : Reference Model of an Integrated Production System
The ongoing digitization process affects all areas of the media industry. Within the scientific discussion, movie production is little observed although it currently faces crucial structural developments. The change to digital production processes allows new ways of cooperation and coordination in the project networks. Marcus Pankow examines the specifics of the movie production industry and its value-creating processes, reflecting the digitization and its impact on the information systems strategy. An empirical case study analysis forms the basis for the development of a reference model for a company-wide application system to support the entire movie production process. Following the concept of a Service Oriented Architecture (SOA), he encapsulates established applications in services and integrates them on one platform.
Characteristic based planning with mySAP SCM™ : Scenarios, processes, and functions
Characteristics are used in SAP as attributes, e.g. to specify the configuration of products or the properties of batches. In many industries – engineering, automotive, mill, pharmaceutical and foods to name the most typical – supply chain planning has to consider these characteristics. APO offers many different functionalities for planning with characteristics, where each of the functionalities has some prerequisites and incompatibilities. This book offers help and advice for the basic design of the implementation by explaining the processes and scenarios (process chains) for planning with characteristics, the functionalities for planning with characteristics in APO including their prerequisites and incompatibilities and the entities, dependencies and system configuration determinants for planning with characteristics in R/3 and APO. This book is based on the releases R/3 4.7 and mySAP SCM 4.1.
Channel strategies and marketing mix in a connected world
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing.
Automotive production systems and standardisation : From Ford to the case of Mercedes-Benz
The introduction of the Mercedes-Benz Production System (MPS) is exemplary of a trend within the automotive industry: the creation and introduction of company-specific standardised production systems. This book contributes to the debate about production systems by examining the social and economic implications of the role of standardisation in production systems. In this context it addresses three core issues: First, the driving forces behind the changing forms and functions of standardisation and the role of institutions therein. Second, the impact of standardisation on the evolution of automotive production systems. Third, based on the author's own empirical research conducted over a three year period at the Mercedes-Benz plant Stuttgart-Untertürkheim/Germany, the book examines the influence of standardisation on the work of actors on the shop floor in terms of organisational learning processes and the regulation of work.
Artificiality and sustainability in entrepreneurship : Exploring the unforeseen, and paving the way to a sustainable future
Explores the past, present, and future of artificiality and sustainability in entrepreneurship – the unforeseen consequences and ways to advance to a sustainable future. In particular, it connects artificiality, sustainability and entrepreneurship, intertwining artificial with the specific phenomenon of those novel digital technologies that provoke continuous and significant change in our lives and business. Unlike digital entrepreneurship research, which focuses on digital technology development and management, this book covers processes and mechanisms of sustainable adaptability of entrepreneurs, the business logic of start-ups, and the collaborative behaviours under the mass digital transformation, including the prevalence of artificial intelligence. Some of the questions that this book answers are as follows: How has entrepreneurship reacted to such challenges previously? What lessons have been learned and need to be carried forward? How can entrepreneurship and the artefacts of entrepreneurship respond to current challenges? What should be the mindset of the entrepreneur to assure sustainable adaptation? How to embrace and embed the new business logic?
Analysis and Algorithms for Service Parts Supply Chains
Services requiring parts has become a $1.5 trillion business annually worldwide, creating a tremendous incentive to manage the logistics of these parts efficiently by making planning and operational decisions in a rational and rigorous manner. This book provides a broad overview of modeling approaches and solution methodologies for addressing service parts inventory problems found in high-powered technology and aerospace applications. The focus in this work is on the management of high cost, low demand rate service parts found in multi-echelon settings. This unique book, with its breadth of topics and mathematical treatment, begins by first demonstrating the optimality of an order-up-to policy [or (s-1,s)] in certain environments. This policy is used in the real world and studied throughout the text. The fundamental mathematical building blocks for modeling and solving applications of stochastic process and optimization techniques to service parts management problems are summarized extensively. A wide range of exact and approximate mathematical models of multi-echelon systems is developed and used in practice to estimate future inventory investment and part repair requirements.
AI in marketing : Applications, insights, and analysis
AI in marketing equips students with the knowledge to understand the impact of artificial intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. the first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of AI in marketing, and the tools marketers use to optimize their processes and deliver enhanced customer experiences. the third part focuses on leveraging AI for consumer insights, enabling marketers to craft data-driven strategies. the final part examines ethical considerations and the pedagogical integration of AI into marketing education.
