Logistics Outsourcing Relationships : Measurement, Antecedents, and Effects of Logistics Outsourcing Performance
In recent years, logistics outsourcing has gained increasing importance and today is used by a large number of firms across virtually all industries worldwide. Logistics service providers have developed a wide array of services that are utilized to improve logistics processes - and mainly to cut costs.This book uses state-of-the-art scientific methods to reveal that most firms currently do not realize the full potential of logistics outsourcing. It shows the complexity of outsourcing performance and that its true drivers lie in the relationship between service providers and their customers. Through the results of a large-scale empirical survey, the book also emphasizes the importance of a firm's approach towards outsourcing: solely striving for cost reductions may be a dead end, while the often overlooked increased logistics service levels are equally important for boosting logistics performance. In the light of current outsourcing practices, this indicates substantial room for improvement for most firms.
Related Books
Marketing effectiveness : Applying marketing science for brand growth
Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.
Business statistics : Communicating with numbers
Takes a comprehensive and contemporary approach that aims to bridge the gap between how statistics is taught and applied in the business world. this title not only prepares students in basic statistics but also gets them excited about further exploration of data analytics. the authors emphasize communicating with numbers rather than number crunching, through relatable case studies with relevant statistical methods and takeaways. this title incorporates timely examples from various fields, reinforces core features from previous editions, uses Excel and R to analyze data and solve problems, and includes new improvements, such as a revised chapter on data visualization, an exclusive chapter on logistic regression, and digital enhancements such as a big data capstone project with algorithmic exercises that span across multiple chapt.
Banking on (artificial) intelligence : Navigating the realities of ai in financial services
Provides a tailored overview of what AI specifically means for financial services, a highly regulated yet also disrupted industry. it investigates the current state of AI applications in financial services today along with the state of funding and partnerships between tech and banking industries. it also examines the key pillars of responsible AI and the importance of keeping humans in the loop. the book takes a deep dive into the use cases in the financial services industry, the challenges and opportunities, and the fragmented regulatory landscape. how can we effectively assess risks, and balance innovation and customer centricity with trust in AI in financial services? can smaller organizations reap the benefits of the technology? how can institutions deploy AI responsibly and securely, and promote a fairer and more equitable future for more people?
AI in marketing : Applications, insights, and analysis
AI in marketing equips students with the knowledge to understand the impact of artificial intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. the first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of AI in marketing, and the tools marketers use to optimize their processes and deliver enhanced customer experiences. the third part focuses on leveraging AI for consumer insights, enabling marketers to craft data-driven strategies. the final part examines ethical considerations and the pedagogical integration of AI into marketing education.
