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Consumer Behaviour and Analytics
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.
Consumer behavior, organizational strategy and financial economics ; Proceedings of the 21st eurasia business and economics society conference
Shows selected articles from the 21st Eurasia business and economics society (EBES) conference, Which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, New questions in the development of organizational strategy, And the interaction of financial economics with industrial economics and policy.
Consumer behavior over the life course : Research frontiers and new directions
Examines consumer behavior using the “life course” paradigm, A multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Also oresenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline.
Consumer and sensory evaluation techniques : How to sense successful products
Consumer and sensory evaluation techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: The pillars of good consumer and sensory studies; Sensory profile of a product: Mapping internal sensory properties; The foundations of consumer evaluation; Study plans and strategy sustainable short, mid and long-term vision; Real-life anticipation with market factors: Concept, price, brand, market channel; And internal studies versus sub-contracting. Also uses examples from multiple sectors to show how to build a sustainable product evaluation strategy analyses the critical milestones to follow and the pitfalls to avoid.
Constructing a consumer-focused industry : cracks, cladding and crisis in the residential construction sector
Through evidence-based research and international case studies, this book focuses on the effects that dangerous defects have on the housing consumer.
Congruency, Expectations and Consumer Behavior in Digital Environments
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.
Computer vision : Algorithms and applications
Explores the variety of techniques commonly used to analyze and interpret images. It also describes challenging real-world applications where vision is being successfully used, both for specialized applications such as medical imaging, and for fun, consumer-level tasks such as image editing and stitching, which students can apply to their own personal photos and videos.
Computer vision : Algorithms and applications
Explores the variety of techniques used to analyze and interpret images. It also describes challenging real-world applications where vision is being successfully used, both in specialized applications such as image search and autonomous navigation, as well as for fun, consumer-level tasks that students can apply to their own personal photos and videos. Suitable for an upper-level undergraduate or graduate-level course in computer science or engineering, this textbook focuses on basic techniques that work under real-world conditions and encourages students to push their creative boundaries. Its design and exposition also make it eminently suitable as a unique reference to the fundamental techniques and current research literature in computer vision.
Cloud Computing Infrastructure for Enabling Future Technology Advancement
Presents the most up-to-date information about cloud computing technologies and applications. This book provides a detailed introduction of the research fields, recent work, and open research questions in the emerging field of cloud computing. Also, the present book will look for potential research areas and technologies that will make it easier to build a global market for cloud computing services that support scientific, industrial, business, and consumer applications. The benefits associated with cloud computing are enormous, and for rapid development, there is a massive requirement of research and development in this field.
Marketing metrics : Leverage analytics and data to optimize marketing strategies
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.
Marketing Management
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.
Marketing for Sustainable Development : Rethinking Consumption Models
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.
Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management
Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.
Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques
Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world marketing problems to apply to a range of practical scenarios / Provides accessibility and insightful application of techniques regardless of experience level
Marketing analytics : A machine learning approach
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.
Magnesium Technology : Metallurgy, Design Data, Applications
Magnesium, with a density of 1.74 g/cm², is the lightest structural metal and magnesium are increasingly chosen for weight-critical applications such as in land-based transport systems. "Magnesium Technology" substantially updates and complements existing reference sources on this key material. It assembles international contributions from seven countries covering a wide range of research programs into new alloys with the requisite property profiles, i.e., the current state of both research and technological applications of magnesium. In particular, the international team of authors covers key topics, such as: casting and wrought alloys; fabrication methods; corrosion and protection; engineering requirements and strategies, with examples from the automobile, aerospace, and consumer-goods industries, and recycling.
Magnesium Injection Molding
Injection molding of metallic alloys is a modern and environment-friendly technology with universal features, capable of implementing many conventional and novel processing methods based on semisolid and liquid routes. After its application to magnesium and recent commercialization, it is used to manufacture millions of light-weight, fully-recyclable components for various markets, including consumer electronics housings, automotive parts, sporting goods, household devices and office equipment.
Liquidity, markets and trading in action : An interdisciplinary perspective
This book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they relate to trading, liquidity, and market structure. It provides a detailed examination of the impact of trading costs and other impediments of trading that the authors call “frictions”. It also presents an interactive simulation model of equity market trading, TraderEx, that enables students to implement trading decisions in different market scenarios and structures. Addressing these topics shines a bright light on how a real-world financial market operates, and the simulation provides students with an experiential learning opportunity that is informative and fun.
Legal Programming : Designing Legally Compliant RFID and Software Agent Architectures for Retail Processes and Beyond
LEGAL PROGRAMMING: Designing Legally Compliant RFID and Software Agent Architectures for Retail Processes and Beyond provides a process-oriented discussion of the legal concerns presented by agent-based technologies, processes and programming. It offers a general outline of the potential legal difficulties that could arise in relation to them, focusing on the programming of negotiation and contracting processes in a privacy, consumer and commercial context. The authors will elucidate how it is possible to create form of legal framework and design methodology for transaction agents, applicable in any environment and not just in a specific proprietary framework, that provides the right level of compliance and trust. Key elements considered include the design and programming of legally compliant methods, the determination of rights in respect of objects and variables, and ontologies and programming frameworks for agent interactions. Examples are used to illustrate the points made and provide a practical perspective.
Leading edge technologies in fashion innovation : Product design and development process from materials to the end products to consumers
Offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Further, it envisions the future of these technologies when designing and engineering apparel-related products.
