Marketing Management
- Author
- Philip Kotler, Kevin Keller, Alexander Chernev
- Publication Year
- 2022
- Publisher
- Pearson Education
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.
Keywords: Business / Marketing / Marketing Gestion / Marketing Management / Consumer behavior / Internet marketing
