Marketing analytics : A machine learning approach
- Author
- A. Mansurali, P. Mary Jeyanthi
- Publication Year
- 2023
- Publisher
- CRC Press
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.
Keywords: Business / Marketing / Machine learning / Marketing research
