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China : Surpassing the “Middle Income Trap”
This book explores one of the most fiercely debated issues in China: if and how China will surpass the middle income trap that has plagued many developing countries for years. This book gives readers a clear picture of China today and acts as a reference for other developing countries.
Business ethics from the 19th century to today : An economist's view
Combines elements of economic and business history to study business ethics from the nineteenth century to today. It concentrates on American and British business history, delving into issues such as slavery, industrialization, firm behavior and monopolies, and Ponzi schemes. This book draws on the work of economists and historians to highlight the importance of changing technologies, religious beliefs, and cultural attitudes, showing that what is considered ethical differs across time and place.
Brand hate : Navigating consumer negativity in the digital world, 2nd
Focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis.
Banking on (artificial) intelligence : Navigating the realities of ai in financial services
Provides a tailored overview of what AI specifically means for financial services, a highly regulated yet also disrupted industry. it investigates the current state of AI applications in financial services today along with the state of funding and partnerships between tech and banking industries. it also examines the key pillars of responsible AI and the importance of keeping humans in the loop. the book takes a deep dive into the use cases in the financial services industry, the challenges and opportunities, and the fragmented regulatory landscape. how can we effectively assess risks, and balance innovation and customer centricity with trust in AI in financial services? can smaller organizations reap the benefits of the technology? how can institutions deploy AI responsibly and securely, and promote a fairer and more equitable future for more people?
Americanization of the European Economy : A compact survey of American economic influence in Europe since the 1800s
Provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. Three distinct but cumulative waves of Americanization are identified. Americanization was (and still is) a complex process of technological, political, and cultural transfer, and this overview explains why and how the USA and the American model of industrial capitalism came to be accepted as the dominant paradigm of political economy in today's Europe. Americanization of the European Economy summarizes the ongoing discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development.
AI Strategy for sales and marketing : Connecting marketing, sales and customer experience
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
Agricultural biodiversity and biotechnology in economic development
The topics addressed in this book are of vital importance to the survival of humankind. Agricultural biodiversity, encompassing genetic diversity as well as human knowledge, is the base upon which agricultural production has been built, and protecting this resource is critical to ensuring the capacity of current and future generations to adapt to unforeseen challenges. Agricultural biodiversity underpins the productivity of all agricultural systems and is particularly important for poor and food-insecure farmers, who maintain highly diverse production systems in response to the marginal and risky production conditions they operate under. Understanding the importance of agricultural biodiversity in the livelihoods of the food insecure and enhancing its performance through the use of a variety of tools, including biotechnology, is a critically important issue in the world today
Building from tradition : Local materials and methods in contemporary architecture
Examines the recent resurgence of interest in the handmade building and the use of local and renewable materials in contemporary construction. In the past, raw materials were shaped to provide shelter and to accommodate the cultural, social, and economic needs of individuals and communities. This is still true today as architects, engineers, and builders turn once again to local resources and methods, not simply for constructing buildings, but also as a strategy for supporting social engagement, sustainable development, and cultural continuity. Building from Tradition features global case studies that allow readers to understand how building practices-developed and refined by previous generations-continue to be adapted to suit a broad range of cultural and environmental contexts. The book provides: a survey of historical and technical information about geologic and plant-based materials such as: stone, earth, reed and grass, wood, and bamboo; 24 detailed case studies examining the disadvantages and benefits to using traditional materials and methods and how they are currently being integrated with contemporary construction practices
Landscape Design in Color : History, Theory, and Practice 1750 to Today
Posits that though color and lighting effects appear natural, fleeting, and difficult to comprehend, the sensory palette of built landscapes and gardens has been carefully constructed to shape our experience and evoke meaning and place character. Landscape Design in Color: History, Theory, and Practice 1750 to Today is an inquiry into the themes, theories, and debates on color and its impact on practice in Western landscape architecture over the past three centuries.
Kuwabara Payne McKenna Blumberg Architects
Kuwabara Payne McKenna Blumberg Architects, founded in 1987 in Toronto, is one of most innovative architectural offi ces in North America today. They have made a name for themselves both for their integrated design process embodying collaboration with experts, clients and future users as well as the diversity of their aesthetically refined and finely detailed designs. The work ranges from cultural institutions such as the Toronto International Film Festival and Orchestra Hall in Minneapolis to ecologically innovative concepts such as Manitoba Hydro Place in Winnipeg, developed with leading climate engineers Transsolar of Stuttgart.
Architectural Drafting for Interior Design
Incorporates material and examples that are meaningful to today's interior designers. Beginning interior designers will learn how to communicate their ideas graphically with a resource that is designed specifically for them. This book addresses their needs by focusing on topics independent of CAD, such as how to draw a floor plan, how to use it to create an interior elevation, and how to understand the relationship between 2D and 3D drawings. Written with NCIDQ, CIDA and NKBA requirements in mind, this book will provide readers with a strong, standards-based foundation in interior design.
Maine cottages : Fred L. Savage and the architecture of Mount Desert
this book serves memories relevant to understanding the roots of communities on Mount Desert Island, Maine. The surnames of many of Mount Desert’s earliest settlers are still found in today’s telephone directories. In these families many oral traditions are passed down from generation to generation
Mack Scogin Merrill Elam : Knowlton Hall
Mack Scogin Merrill Elam Architects/Knowlton Hall provides a comprehensive look at this impressive new work using sketches, models, renderings, working drawings, and photographs. it is accompanied by commentaries from the architects and critics who explore both the technical and contextual elements of the work
Ken Smith Landscape Architect : Urban projects
Ken Smith is one of the most interesting voices in landscape architecture today. His works reflect the intensity and energy of their surroundings and challenge the distinction between landscape and art. Ken Smith Landscape Architect/Urban Projects focuses on three prominent works in New York City: the East River Ferry Landings, P.S. 19, and a roof garden for the Museum of Modern Art. Featuring an interview with Ken Smith and extensive photographic documentation and drawings, as well as an essay by Nina Rappaport and a foreword by Peter Reed, the book reveals how each project expresses new relationships between landscape and place within the city
Claude-Nicolas Ledoux : Architecture and uopia in the era of the French revolution
Claude-Nicolas Ledoux (1736-1806) is today regarded as chief representative of French revolutionary architecture. With his extraordinary inventiveness he projected the architectural ideals of his era. Ledoux's influential buildings and projects are presented and interpreted both aesthetically and historically in this book. His best-known projects - the Royal Saltwords of Arc-et-Senans, the tollgates of Paris, the ideal city of Chaux - reveal the architect's allegiance to the principles of antiquity and Renaissance but also illustrate the evolution of his own utopian language. With the French Revolution, Ledoux ceased building as his contemporaries perceived him as a royal architect. He focused on the development of his architectural theory and redefined the vision of the modern architect
Best of Detail : Fassaden / Facades : Architectural highlights from DETAIL on the topic 'Facades' - best of DETAIL
The facade serves as the building's public face, allowing rapid assessment of its architecture. 'Best of Detail: Facades' explores this topic with theoretical discussions and an in-depth look at a range of selected projects, which, besides showcasing suitable materials and designs, give the reader a detailed look behind the scenes. It turns out that quality architecture can only result from a coherency between the facade, structure, internal organisation and building services design elements that interact directly with each other. This presents the architect with enormous challenges, particularly as the unity between the exterior and interior is no longer a given, as today's range of materials and design possibilities offer nearly limitless creativity.
Architectural scale models in the digital age : Design, representation and manufacturing
Complex geometric forms generated using virtual media can be tested and validated only by means of physical models, which also make it possible to assess their practical application. The complexity of contemporary architectural design requires the mastery of new methods of producing scale models, which opens a new chapter in the field of modeling, and is the focus of this book. Along with the traditional methods that provide the basis for modeling, this book presents the principles of digital NURBS modeling, parametric modeling, digital modeling support, and model creation, complete with a number of tutorials, practical advice and examples found in architectural practice today.
Material Properties under Intensive Dynamic Loading
Understanding the physical and thermomechanical response of materials subjected to intensive dynamic loading is a challenge of great significance in engineering today. This volume assumes the task of gathering both experimental and diagnostic methods in one place, since not much information has been previously disseminated in the scientific literature. This book will thus be an invaluable companion for both the seasoned practioner as well as for the novice entering the field of experimental shock physics.
Maritime Work Law Fundamentals : Responsible Shipowners, Reliable Seafarers
As the title suggests, a fundamental challenge of this branch of international maritime law is to achieve a balance between the interests of the two main stakeholders. Institutionally, the effort to achieve this balance dates back a number of decades with its genesis mainly found in the work of the International Labour Organization. It has to be said that whilst this effort achieved great progress, it has led to a haphazard, plethora of legal instruments.
Marine Biotechnology I
Oceans, which occupy up to two thirds of the surface of our planet, were not really approached from scientific point of view until the second half of the 19th century and even the 20th with regard to microbial and unicellular life. Today, the importance of marine biodiversity has been fully recognized. It is, indeed, one of the aspects which, over the two past decades, have made a major contribution to our knowledge and vision of the living planetThis volume of Advances in Biochemical Engineering/Biotechnology illustrates several topics in line with the following broad objectives: thinking ofmarine biotechnology as the controlled production and use of marine organisms and molecules for useful purposes, firstly by exploring aspects of marine biodiversity and exploitation of biomass, then considering the identification, production and processing of marine products.
