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A Guide to Fluid Mechanics
The theory is explained using ordinary and accessible language, where fluid mechanics is presented in analogy to solid mechanics to emphasize that they are all the application of Newtonian mechanics and thermodynamics. All the informative and helpful illustrations are drawn by the author, uniting the science and the art with figures that complement the text and provide clear understanding.
Marketing metrics : Leverage analytics and data to optimize marketing strategies
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.
Logistics Systems : Design and Optimization
In a context of global competition, the optimization of logistics systems is inescapable. LOGISTICS SYSTEMS: Design and Optimization falls within this perspective and presents twelve chapters that well illustrate the variety and the complexity of logistics activities. Each chapter is written by recognized researchers who have been commissioned to survey a specific topic or emerging area of logistics. The first chapter, by Riopel, Langevin, and Campbell, develops a framework for the entire book. It classifies logistics decisions and highlights the relevant linkages to logistics decisions. The intricacy of these linkages demonstrates how thoroughly the decisions are interrelated and underscores the complexity of managing logistics activities. Each of the following chapters focus on quantitative methods for the design and optimization of logistics systems.
Americanization of the European Economy : A compact survey of American economic influence in Europe since the 1800s
Provides a comprehensive yet compact survey of the growth of American economic influence in Europe since the 1880s. Three distinct but cumulative waves of Americanization are identified. Americanization was (and still is) a complex process of technological, political, and cultural transfer, and this overview explains why and how the USA and the American model of industrial capitalism came to be accepted as the dominant paradigm of political economy in today's Europe. Americanization of the European Economy summarizes the ongoing discussion by business historians, sociologists, and political scientists and makes it accessible to all types of readers who are interested in political and economic development.
Advertising management : Concepts, theories, research and trends
Explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers target audiences to buy a product or accept an idea for behavioural change.
Advertising culture and translation : From colonial to global
A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust
Acceptance and Usage of Technology through the Digital User Experience
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the era of Web 4.0. It investigates the digital transformation in terms of customer experience, customer empowerment, resistance, influencer marketing, and trust. The volume shows how consumers perceive, react and behave towards brands’ digital marketing strategies in addition to the barriers, constraints, advantages and modes of action of online consumers.
Aesthetics in digital photography
Aesthetics in Digital Photography presents theories developed over the last 25 centuries by philosophers and art critics, who have sometimes been governed by the objectivity of perception, and other times, of course, by the subjectivity of human judgement. It explores the advances that have been made in neuro-aesthetics and their current limitations.
Levity of Design : Cambridge Scholars Publishing
How can poetry embrace morality through focusing on metaphrasts? What is the relation between an allummette and the alpha rhythm? Why is it that money has turned into a metonym of goodness and success? And above all, is it still possible to think of the human subject as a viable category in late modernity? These are some of the questions that J.
Building Theories : Architecture as the Art of Building
Discusses the content of treatises, essays, articles, and letters by those who have been, throughout history, committed to the art of building. In this, Building Theories argues for the return of a practice of architectural theory that is set amongst building, buildings, and builders. This journey of close reading reinterprets the words of Vitruvius, Alberti, de L’Orme, Le Camus de Mézières, Boullée, Laugier, Rondelet, Semper, Viollet-le-Duc, Hübsch, Bötticher, Berlage, Muthesius, Wagner, Behrendt, Gropius, and Arup. With chapters dedicated to texts from antiquity, the Renaissance, and the nineteenth century, and with a critical eye on architectural theory popularized in the Anglo-Saxon world post-1968, readers are introduced to a wider, more inclusive definition of architectural ideas.
Architecture of normal : the colonization of the American landscape
Charts the patterns created by reigning modes of transportation and examines how people came to accept the bland, branded boxes lining America's streets and freeways as architecture. Beginning with a portrait of ambulatory Native American societies and the introduction of horses by the Spaniards, Kaven discusses the built environment shaped by trains, cars, planes and rockets, and looks toward a future architecture defined by autonomous cars and air taxis
Architecture and the modern hospital : Nosokomeion to Hygeia
Explores the rapid evolution of hospital design in the twentieth century, analysing the ways in which architects and other specialists reimagined the modern hospital. It examines how the vast expansion of medical institutions over the course of the century was enabled by new approaches to architectural design and it highlights the emerging political conviction that physical health would become the cornerstone of human welfare.
Mathematical Modelling for Sustainable Development
Mathematics needs Sustainable Development. When science was gradually reinvented in European medieval societies, it was legitimised as contributing to the disclosure of God’s divine creation. The conflicts that emerged became well known as a result of the clash between Galileo and the Church. Science found a new legitimacy through recognition that it was a powerful force against superstition. In the Enlightenment the argument was pushed forward by attributing Progress to the advancement of science: science could produce a better world by promoting rationality. In our modern society, science has become intimately linked to technology. Science for its own sake unfortunately rarely has positive outcomes in terms of research grant applications. Meanwhile, science and technology, and the progress they are supposed to produce, meet with wide scale scepticism. We all know of the current global problems: climate change, resource depletion, a thinning ozone layer, space debris, declining biodiversity, malnutrition, dying ecosystems, global inequity, and the risk of unprecedented nuclear wars
Mathematical Events of the Twentieth Century
Russian mathematics (later Soviet mathematics, and Russian mathematics once again) occupies a special place in twentieth-century mathematics. In addition to its well-known achievements, Russian mathematics established a unique style of research based on the existence of prominent mathematical schools. These schools were headed by recognized leaders, who became famous due to their talents and outstanding contributions to science. The present collection is intended primarily to gather in one book the t- timonies of the participants in the development of mathematics over the past century. In their articles the authors have expressed their own points of view on the events that took place. The editors have not felt that they had a right to make any changes, other than stylistic ones, or to add any of their own commentary to the text. Naturally, the points of view of the authors should not be construed as those of the editors. The list of mathematicians invited to participate in the present edition was quite long.
Making Beautiful Deep-Sky Images : Astrophotography with Affordable Equipment and Software
Professor Greg Parker's astronomical photographs are widely known for their excellence, and a selection of them has recently been shown as a public exhibition in the UK. In Making Beautiful Deep-Sky Images, he provides a detailed account of how spectacular deep-sky images can be taken by amateur astronomers using CCD cameras, and how they can subsequently be processed and enhanced in the "electronic darkroom" for maximum beauty and impact. Quite simply, this is a "how to do it" book for people who want to make stunning astronomical pictures.
Lunar and Planetary Webcam Users Guide
In the Lunar and Planetary Webcam User’s Guide Martin Mobberley de-mystifies the jargon of webcams and computer processing, and provides detailed hints and tips for imaging the Sun, Moon and planets with a webcam. He looks at each observing target separately, describing and explaining all specialised techniques in context.
Language Choice in a Nation Under Transition : English Language Spread in Cambodia
This book examines language choice in contemporary Cambodia, and uses the case study to explore and evaluate competing explanations for the spread of English globally. the multiple contexts in which Cambodians make individual and institutional language policy choices are considered. Chapters 2 and 3 examine the economic and political contexts for language choice, as Cambodia has transitioned from a planned economy and communism to a market economy and democracy. Chapters 4, 5, and 6 examine the assistance context for language choice; the bilateral, multilateral, and nongovernmental development agencies that have recently begun to work in Cambodia demand certain language skills of Cambodian employees and government counterparts, and support the learning of these languages in both nonformal and formal education.
La mente medica : Che significa "umanizzazione" della medicina? = The Medical Mind : What does "humanization" of medicine mean?
Il presente testo intende chiarire misconoscimenti e riduzionismi che paralizzano il pur auspicato mutamento della medicina e le sue articolazioni in differenti professionalità. La Psicologia Clinica si pone come chiave per leggere la mentalità collettiva che sottende l’attuale cultura sanitaria medicalizzante, che si scontra con le esigenze della persona umana, negando, oltretutto, quanto la psicosomatica oggi ci dice circa la costante modulazione psichica di tutti i processi organici, nella salute così come in tutte le malattie. L’umanizzazione della medicina non è un surplus eticamente giusto per il malato: è un indispensabile agente terapeutico. La sua mancanza è iatrogena.
Kristian Birkeland : The First Space Scientist
PREFACEThisscientific biography of Kristian Birkeland (1867–1917) was written to bring the story ofa Norwegian national hero to the attention ofthe English-speaking world. Birkeland’sheroic stature was established not on a field of military battle,but in the bitter cold of the Artic wilderness ashe sought to answer basic questions abouthow the Sun controlled northern lights andmag-netic storms. He was also afather of Norsk Hydro one ofNorway’s largest industries. Birkel and died before reaching the age of 50.Because Birkel and never kept adiary, documented information about his family and private life is sparse. Before he died, Olaf Devik, the last of Birke-ffland’s close friends, gave along interview and graciously transferred his personal archive to A.E. Birkeland’s 82 scientific papers and three book-length publications map the progress of his investigations. addressed this book questions that had vexed European scientists for centuries. Why do the northern lights appear overhead when the Earth’s magnetic field is disturbed? How are magnetic storms connected to disturbances on the Sun? To answer these questions Birkeland interpreted his advance laboratory simulations and daring campaigns in the Arctic wilderness in the light of Maxwell’s newly discovered laws of electricity and magnetism. Birkeland’s ideas were dismissed for decades, only to be vindicated when satellites could fly above the Earth’s atmosphere.
Israel and the Palestinian refugees
This edited book offers diverse perspectives on the Palestinian refugee problem and the possible ways to facilitate its resolution. The book contains contributions of Israeli, Palestinian and other scholars, and its main goal is to initiate an informed dialogue that will bridge the “knowledge gap” between the different camps.
