Refine Results
Sort By
From
To
Page 6
Page 6
Business trends in practice : The 25+ trends that are redefining organizations
In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries.
Business Education and Emerging Market Economies : Perspectives and Best Practices
Business Education in Emerging Market Economies discusses the impact of business education on emerging markets and explores curricular innovation, pedagogical approaches, and strategic alliances in the context of industrializing economies. Emerging markets consist of eighty percent of the world's population and some 75% of its trade growth in the foreseeable future according to the U.S. Department of Commerce. The potential economic growth of emerging markets has prompted a need to understand the dynamics of these markets, their business institutions, and their educational systems. The pressures of globalization and the recent economic reforms that swept across emerging, developing, and transitioning, economies have had a positive impact on the demand for business education and business knowledge from the developed and industrialized countries. As a result, many methods were developed to transfer know-how from the developed markets including learning through imitation, using western style pedagogical approaches, attending universities in industrialized countries, learning through experience and practice, and using information technology. The conclusion we reach is that business and management education in emerging markets is fast changing the way in which these markets operate and are perceived – business educators are catalysts for greater economic integration.
Broadband in Europe: How Brussels Can Wire the Information Society
Broadband is a key enabler of the information society, increasing productivity and competitiveness across all sectors of the economy. Unlike traditional n- rowband connections, broadband provides high speed, always-on connections to the Internet and supports innovative content and services. Direct consumer welfare gains from mass-market adoption of broadband across the EU could easily reach 50 billion euros or more per annum. This is quite apart from the more profound societal shifts that ubiquitous broadband could bring. It may allow the individual to distribute content and ideas independent of traditional media and bring together communities of interest without regard to borders. Public policy for broadband will have a big impact on whether and how quickly these benefits are realised. Getting policy right could bring large benefits for consumers.
Brand metrics : Measuring brand efficacy along the customer journey
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand's strength. The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand's equity and how is it related to other metrics.
Becoming virtual : Knowledge management and transformation of the distributed organization
This book examines the capabilities needed to transform a globally distributed organization into a virtual organization (an organization that exists and operates across time and distance with the support of global communications technologies such as the Internet). It introduces techniques for definition of goals for virtualization, for monitoring progress toward virtualization and for studying the impact of virtualization on social uncertainty, knowledge sharing and knowledge transfer, organizational memory, transactive memory, communities of practice and organizational commitment, power and control. These techniques are applied in an extended case study of a development aid organization's attempts to use knowledge management for virtualization over a two year period. The multidisciplinary team of authors examines virtualization from points of view ranging from the organizational to the technological to the sociological and psychological.
Banking for Family Business: A New Challenge for Wealth Management
Hints of globalization have actually been around for several decades, even though they made only a modest impact; however, the availability of global capital and advances in communication technology have emp- sized the process of internationalization and the tools available to connect and integrate business activities to answer to more complex needs of c- ents. Moreover, the financial scandals and the review of mutual fund trade activity in the US by the Attorney General Elliot Spitzer have highlighted the importance to focus all efforts on renewing the confidence of prof- sional investors and their clients who have entrusted their capital to asset managers. Therefore, there is a growing need in the market to reinforce the concept of “Shared Positive Values” among the entire industry and among its stakeholders.
Bank capital and risk-taking : The impact of capital regulation, charter value, and the business cycle
The aim of this study is to contribute to this understanding by answering the following questions: How do banks adjust capital and risk after an increase in capital requirements? How do banks adjust their regulatory capital buffer over the business cycle? And what is the impact of banks' charter value on the regulatory capital buffer?
Automotive production systems and standardisation : From Ford to the case of Mercedes-Benz
The introduction of the Mercedes-Benz Production System (MPS) is exemplary of a trend within the automotive industry: the creation and introduction of company-specific standardised production systems. This book contributes to the debate about production systems by examining the social and economic implications of the role of standardisation in production systems. In this context it addresses three core issues: First, the driving forces behind the changing forms and functions of standardisation and the role of institutions therein. Second, the impact of standardisation on the evolution of automotive production systems. Third, based on the author's own empirical research conducted over a three year period at the Mercedes-Benz plant Stuttgart-Untertürkheim/Germany, the book examines the influence of standardisation on the work of actors on the shop floor in terms of organisational learning processes and the regulation of work.
Approaching consumer culture : Global flows and local contexts
This collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism, specifically in Bulgaria, Serbia, and Romania as cultures continue to evolve in the post-socialist era, and in China and Japan as a continuation of movements toward modernity and progress. Surprising and thought-provoking contrasts stand out as consumers balance the global with the local in terms of clothing, technology, luxury items, and food.
AI in marketing : Applications, insights, and analysis
AI in marketing equips students with the knowledge to understand the impact of artificial intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. the first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of AI in marketing, and the tools marketers use to optimize their processes and deliver enhanced customer experiences. the third part focuses on leveraging AI for consumer insights, enabling marketers to craft data-driven strategies. the final part examines ethical considerations and the pedagogical integration of AI into marketing education.
Agent-Based Models of Energy Investment Decisions
This book demonstrates how bounded rational decision models can be standardized and parameterized by socio-economic data. Focusing on private energy technology investment decisions, the author shows how different representative agents can be constructed using search rules, analysis tools and decision strategies. Diffusion curves for energy technologies such as solar collectors, boilers and efficiency upgrades for buildings are calculated. Further, the model is extended to study the impact of firms’ competition on technology diffusion. The modeling approach presented in this book may serve as a template for applications in other domain.
Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
Achieving high performance
Gives you the tools to succeed in a business environment. Discover how to improve your performance and boost productivity by prioritising tasks and managing your time effectively. You'll learn how to improve your skills, develop drive, and lead effectively. In a slim, portable format, Essential Managers- Achieving High Performance gives you a practical "how-to" approach with step-by-step instructions, tips, checklists, and "ask yourself" features showing you how to build your confidence, develop your "brand", and make an impact.
Accounting for social and environmental sustainability : A multi-capital approach
Offers an in‑depth examination of multi‑capital accounting, which has already been integrated within the corporate sustainability reporting directive and will follow on from sustainability reporting. the LIFTS model (limits and foundations towards sustainability accounting model) used in this book combines various scientific and practical contributions to develop budgets for environmental impacts and social obligations on an organisational scale. it proposes an accounting mechanism that enables an organization to manage each of its budgets and measure variances between forecast and actual. it provides an introduction to the principles of this model and its conditions of application and describes its implementation in numerous companies.
Accounting for deferred income taxes
Incorporates the new tax rates and other impacts of the Tax Cuts and Jobs Act and will assist you in understanding FASB ASC 740, Income Taxes, and how it establishes guidelines for accounting for income taxes, including income tax expense, classification of deferred tax accounts, and related disclosures.
Accounting and auditing small and medium-sized practices : Transformative capabilities in a rapidly changing society
Addresses recent trends, developments, and future of accounting and auditing of small and medium-sized practices (AASMPs) in the public and private sectors.the book has three main objectives: firstly, to provide an analysis of how different societal trends, including digitalization, impact AASMPs and what role education and training play in proactive adaptation to those trends; secondly, to outline major scenarios for global AASMP development by 2035; and thirdly, to offer a conceptual framework for better understanding of AASMPs' dynamic and transformative capabilities that are necessary to create sustained competitive advantage in a rapidly changing society. beyond presenting a conceptual framework, this book also offers a discussion of future scenarios for AASMPs' development and their role in the global economic development.
Absolute Essentials of Business Ethics
Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues related to business ethics, the authors introduce and analyze ethical and unethical behaviors of firms through numerous real -life examples including Patagonia, Costco, LVMH, Bill Gates, Muhummad Yunus, Enron, WorldCom, Samsung, Purdue Pharma, Vale Mining and the COVID-19 crisis.
A new deal for an effective European research policy : The design and impacts of the 7th Framework programme
It underlines an important truth: that science has always advanced most rapidly when it is a collective endeavour, with a strong circulation of knowledge.This book will show how the new Framework Programme was put together and explain why it took the shape it did. It will also set out its potential impacts and the conditions necessary for it to be a success.
Low impact building : Housing using renewable materials
Guides to the designs, technologies and materials that really make green buildings work will help architects, specifiers and clients make informed choices, based on reliable technical information. Low Impact Building: Housing using Renewable Materials is about changing the way we build houses to reduce their 'carbon' footprint and to minimise environmental damage. One of the ways this can be done is by reducing the energy and environmental impact of the materials and resources used to construct buildings by choosing alternative products and systems. In particular, we need to recognise the potential for using natural and renewable construction materials as a way to reduce both carbon emissions but also build in a more benign and healthy way.
Landscape Performance Modeling Using Rhino and Grasshopper
A guidebook for landscape architects to learn the fundamental practices and use of the computational software Rhino 3D and the plugin Grasshopper for parametric modeling, landscape inventory, and performative analysis. This process visually connects intangible and abstract information with physical and spatial relationships to signify the impact ecological, climate, and cultural factors have on landscape performance and decision making.
