Approaching consumer culture : Global flows and local contexts
- Author
- Evgenia Krasteva-Blagoeva
- Publication Year
- 2018
- Publisher
- Springer
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
This collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism, specifically in Bulgaria, Serbia, and Romania as cultures continue to evolve in the post-socialist era, and in China and Japan as a continuation of movements toward modernity and progress. Surprising and thought-provoking contrasts stand out as consumers balance the global with the local in terms of clothing, technology, luxury items, and food.
Keywords: Consumer behavior / Economic psychology / Market psychology / Sociocultural anthropology / Consumption / Consumerism / Consumer culture / Conspicuous consumption / Consumer rights / Consumer activism / Globalization / Post-socialism / Identity / Invention of tradition / Modernity / Post-modernity / Normality / Western consumer culture / Consumer culture in post-socialist countries / Consumer culture - East Asia / Consumer culture - Southeast Europe
