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Airport Building Information Modelling
Details how Building Information Modelling is being successfully deployed in the planning, design, construction and future operation of the Istanbul New Airport, a mega-scale construction project incorporating a varying mix of infrastructures including terminals, runways, passenger gates, car parks, railways and roads. The book demonstrates how Airport Building Information Modelling (ABIM) is being used to: • facilitate collaboration, cooperation and integrated project delivery • manage subcontractors and eliminate cost over-runs • reduce waste on site and enhance overall quality • connect people in a virtual environment to encourage collaborative working • provide clients with an effective interface for lifecycle management including: design development, construction documentation, construction phases and BIM and Big Data Integration for future facilities management
Marketing ; 16th ed.
Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout. Key marketplace changes related to the pandemic such as curbside pick-up, touchless payment, and delivery have been incorporated.
Managing Global Innovation : Uncovering the Secrets of Future Competitiveness
"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class case studies. What is especially impressive, the authors bridge seamlessly theoretical and practical issues about how companies create, transform and implement new technology in an expanding marketplace. This will be intriguing to both the industry and the academic world. The lessons learned are invaluable. The book is a real tour de force, probably destined to become a standard in this field for some time to come." Professor Jeff Huang, Harvard University "This excellent book demonstrates how the dynamics of innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders."
Managing Agile Business Technology : The Business and Technology Relationship Model in Practice
Describes in detail how the BTRM, combined with a focus on value creation and value delivery, will enable continuous change, in the context of current, emerging and future technologies. It illustrates the potential for real-time insight and control not previously considered and provides a wide range of information to plan an implementation, understand where AI can be applied, and its importance in the world of self-managing systems.
Life centered financial planning : How to deliver value that will never be undervalued
Life-Centered Financial Planning: How to Deliver Value That Will Never Be Undervalued shows financial planners and advisors how to radically improve the service they provide to their clients by tying their decisions and strategies to their clients’ life events, stages, and goals.
Learning at speed : How to upskill and reskill your workforce at pace to drive business performance
Learning at Speed is a practical book which brings together the best from lean and agile methodologies to show how they can be applied to learning and development (L&D) to improve individual and organizational performance. This provides a people development framework which can be used to deconstruct a learning strategy and optimise each element for improved results. It shows how to identify learning barriers and possible solutions, leverage company data to understand learning needs and how to assess the most effective learning resources and delivery channels.
Leading Pharmaceutical Innovation : Trends and Drivers for Growth in the Pharmaceutical Industry
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
Circular entrepreneurship : Creating responsible enterprise
Investigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets to the inclusive use of new technologies and a push for innovation. Zucchella and Urban explore the novel concept of circular enterprise, showing how, with their capacity to innovate, these firms are becoming the most powerful actors of a new, sustainable social order.
Banks and fintech on platform economies : Contextual and conscious banking
In Banks and Fintech on Platform Economies: Contextual and Conscious Banking, accomplished fintech professional and author Paolo Sironi delivers an insightful examination of how platform theory, born outside of financial services, will make its way inside banking and financial markets to radically transform the way firms do business.
AI Strategy for sales and marketing : Connecting marketing, sales and customer experience
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.
AI in marketing : Applications, insights, and analysis
AI in marketing equips students with the knowledge to understand the impact of artificial intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. the first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of AI in marketing, and the tools marketers use to optimize their processes and deliver enhanced customer experiences. the third part focuses on leveraging AI for consumer insights, enabling marketers to craft data-driven strategies. the final part examines ethical considerations and the pedagogical integration of AI into marketing education.
A Customer-oriented Manager for B2B Services : Principles and Implementation
A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.
Adobe Photoshop Lightroom Classic For Dummies
Learn to make your digital photos *pop* with easy-to-follow help using AI-powered software from Adobe. With no prior photography or editing experience necessary, Adobe Photoshop Lightroom Classic For Dummies delivers a must-have walkthrough for taking your photos to the next level using Adobe’s powerful consumer software. You’ll learn the fundamentals of opening your pictures, managing your photo library, and fixing common problems—like redeye and poor lighting—before jumping into more advanced topics, like creating slideshows and troubleshooting problems.
Building codes illustrated : The basics
Delivers a concise visual introduction to the 2021 International Building Code (IBC) distilled from the industry bestseller Building Codes Illustrated. With clear language and Frank Ching's distinctive illustrations, the book offers readers a sound understanding of the foundations of the IBC. A solid understanding of the fundamentals of the 2021 International Building Code for students without a background in architecture or engineering Intuitive and memorable study material for people seeking licensure via the Architect Registration Exam Visually striking and memorable material designed to catch the reader's eye, hold attention, and improve retention
Architectural lighting design : A practical guide
Answers these questions and more in a comprehensive introduction to the design, application and techniques of lighting interior spaces. Using real examples of successful lighting schemes, experienced designer Admir Jukanovic explains the fundamentals of lamps and luminaires, and how to meet the requirements of a design brief. Topics include treatments and techniques for lighting designs; tips for understanding the deliverables and fulfilling brief; the five project phases, from concept to commission and the common pitfalls to avoid when using artificial lighting in architecture.
Lean Architecture : Excellence in Project Delivery
Shows readers a path to improve their project delivery via the application of lean concepts and process management. Authors Michael Czap and Gregory Buchanan challenge readers to reexamine their approach to architectural practice and projects by presenting a unique and compelling alternative. Readers will learn to: Maximize the use of their resources to deliver superior results in less time / Minimize waste, cost, and inefficiency in their firm’s operations / Move between radically different project scales while retaining efficient and effective processes
Landscape Architecture as Storytelling : Learning Design Through Analogy
Introduces a comfortable approach to learning landscape architectural design free of design jargon and derived from their existing knowledge. A step-by-step process has readers consider their knowledge of language as metaphorically related to basic design and landscape design. Through information delivery and questioning processes, readers build on what they already know, their tacit understanding of language as applied to problem solving and storytelling. Everyone is a storyteller.
Community schools : Designing for sustainability, wellbeing and inclusion
Reconsiders what is required from physical school environments, building on the learning gathered from the sector over the past two decades. To meet the new social, environmental and economic challenges it advocates designing differently, both in terms of the form that buildings take and the evaluation of their impact and performance. By calling for a reframing of the way that schools are regarded as community-wide amenities, this book explores the potential for architects to deliver design in a manner that supports healthy lifestyles and promotes wellbeing. Through encouraging social connections, new possibilities open up for educational facilities to become open, welcoming and inclusive. Featuring: Over 12 international case studies from practices including: Architype, Argyll + Bute, Bogle Architects, DRMM, Revaerk, Scott Brownrigg and XDGA. Key themes of wellbeing, connectivity, inclusion, indicators and evaluation. Practical guidance and learning points throughout. A new design brief for community schools
Architecture and the modern hospital : Nosokomeion to Hygeia
Explores the rapid evolution of hospital design in the twentieth century, analysing the ways in which architects and other specialists reimagined the modern hospital. It examines how the vast expansion of medical institutions over the course of the century was enabled by new approaches to architectural design and it highlights the emerging political conviction that physical health would become the cornerstone of human welfare.
Marine environment protection and biodiversity conservation : The application and future development of the IMOs particularly sensitive sea area concept
Despite the potential benefits that PSSA designation can deliver, recent practice both within the IMO and by individual member States, has considerably undermined confidence in this emerging concept. The focus of this book is on the events within the IMO that have led to this lack of confidence arising. In doing so, this book presents an examination of coastal State practice with the PSSA concept.
