A Customer-oriented Manager for B2B Services : Principles and Implementation
- Author
- Valerie Mathieu
- Publication Year
- 2022
- Publisher
- Wiley-ISTE
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.
Keywords: Business & Management / Management / Creativity & Innovation Management
