Leading Pharmaceutical Innovation : Trends and Drivers for Growth in the Pharmaceutical Industry
- Author
- Oliver Gassmann, Gerrit Reepmeyer, Maximilian Zedtwitz
- Publication Year
- 2008
- Publisher
- Springer
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
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Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
Keywords: Business and Economics / Drug Discovery / Forschung & Entwicklung / Globalization / Innovation Management / Pharmaceuticals / Productivity / R&D Management / Business / Development / Innovation / Management / Science and technology / Strategy
