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Artificial intelligence for marketing management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Artificial intelligence for business : A roadmap for getting started with AI
Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist.
Advertising culture and translation : From colonial to global
A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust
Cartooning made easy : Circle, triangle, square : Draw unique cartoon characters using simple geometric shapes
offers easy-to-follow instruction for using basic shapes to draw cute cartoon characters. Her approach is simple: All you need are basic drawing tools and shapes to cartoon! The book features dozens of drawing projects and step-by-step instruction perfect for beginning and aspiring artists, cartoonists, illustrators, pen and graphite artists, and many others. Each project combines simple geometric shapes—including circles and triangles and squares but also ovals, rectangles, and more—to draw adorable, cartoon-inspired artwork, including cartoon: Heads / Faces / Bodies / Unique characters / Animals, such as elephants / And more!
Adobe Photoshop Lightroom Classic For Dummies
Learn to make your digital photos *pop* with easy-to-follow help using AI-powered software from Adobe. With no prior photography or editing experience necessary, Adobe Photoshop Lightroom Classic For Dummies delivers a must-have walkthrough for taking your photos to the next level using Adobe’s powerful consumer software. You’ll learn the fundamentals of opening your pictures, managing your photo library, and fixing common problems—like redeye and poor lighting—before jumping into more advanced topics, like creating slideshows and troubleshooting problems.
Adobe Photoshop CC Classroom in a Book
The 15 project-based lessons show key step-by-step techniques for working in Photoshop, including how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the essential elements of the Photoshop interface, this revised edition for the 2018 release covers features like search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, creating and organising enhanced brush presets, and much more!
Adobe Illustrator Classroom in a Book
Adobe Illustrator Classroom in a Book (2023 release) uses real-world, project-based learning to cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. For beginners and experienced users alike, you can follow the book from start to finish or choose only those lessons that interest you. Learn to create artwork, from precise drawings to stylistic paintings. Make logos, illustrations, posters, podcast covers, flyers, and more. Explore selections, shapes, and color, progress to freeform gradients and layers. Work with dynamic symbols, artistic brushes, and creative effects.
Cinematic Style: Fashion, Architecture and Interior Design on Film
This book is the first to consider the significant interplay between fashion and interiors and their combined contribution to cinematic style from early film to the digital age. With examples from Frank Lloyd Wright inspired architecture in Hitchcock's North by Northwest, to Coco Chanel's costumes for Gloria Swanson and a Great Gatsby film-set turned Ralph Lauren flagship, Cinematic Style describes the reciprocal relationship between these cultural forms. Exposing the bleeding lines between fashion and interiors in cinematic and real-life contexts, Berry presents case studies of cinematic styles adopted as brand identities and design movements promoted through filmic fantasy.
Light Shadow Space : Architectural Rendering with Cinema 4D®
The visualization of light in space, its effect on model cubature and scenery, is one of the great challenges in architectural rendering. This is a decisive reason for the use of 3D tools – both for architecture offices and students. This volume features a number of exercises that enable the reader to learn how to light architecture models correctly. Complete virtual 3D scenarios are included that allow for the step-by-step construction of a lighting set up with the help of Cinema 4D® software that creates a realistic spatial impression. The tutorials are complemented by a chapter on the use of Cinema 4D®, importing CAD models and light sources as well as shadow types, which have been revised and expanded in the 9.5 and 10 version.
Architecture in context : Designing in the Middle East
Provides a foundation for understanding the critical context of architecture and design in this region. It does this by: presenting a practical overview of architectural know-how in the Middle East, and its potential for cultivating a sense of place introducing local architectural vocabularies and styles, and how they can still be reactivated in contemporary design exploring the cultural and contextual meaning of forms as references that may influence contemporary architecture discussing important discourses and trends in architecture that allow a rethinking of the current global/local dichotomy.
Mathematical Methods in Engineering
This book contains some of the contributions that have been carefully selected and peer-reviewed, which were presented at the International Symposium MME06 Mathematical Methods in Engineering, held in Cankaya University, Ankara, April 2006. The Symposium provided a setting for discussing recent developments in Fractional Mathematics, Neutrices and Generalized Functions, Boundary Value Problems, Applications of Wavelets, Dynamical Systems and Control Theory.
Mathematica for Theoretical Physics : Electrodynamics, Quantum Mechanics, General Relativity, and Fractals
Mathematica for Theoretical Physics: Electrodynamics, Quantum Mechanics, General Relativity, and Fractals This second edition of Baumann's Mathematica® in Theoretical Physics shows readers how to solve physical problems and deal with their underlying theoretical concepts while using Mathematica® to derive numeric and symbolic solutions. Each example and calculation can be evaluated by the reader, and the reader can change the example calculations and adopt the given code to related or similar problems. The second edition has been completely revised and expanded into two volumes: The first volume covers classical mechanics and nonlinear dynamics. Both topics are the basis of a regular mechanics course. The second volume covers electrodynamics, quantum mechanics, relativity, and fractals and fractional calculus. New examples have been added and the representation has been reworked to provide a more interactive problem-solving presentation. This book can be used as a textbook or as a reference work, by students and researchers alike. A brief glossary of terms and functions is contained in the appendices.
Mathematica for Theoretical Physics : Classical Mechanics and Nonlinear Dynamics
Mathematica for Theoretical Physics: Classical Mechanics and Nonlinear Dynamics This second edition of Baumann's Mathematica® in Theoretical Physics shows readers how to solve physical problems and deal with their underlying theoretical concepts while using Mathematica® to derive numeric and symbolic solutions. Each example and calculation can be evaluated by the reader, and the reader can change the example calculations and adopt the given code to related or similar problems. The second edition has been completely revised and expanded into two volumes: The first volume covers classical mechanics and nonlinear dynamics. Both topics are the basis of a regular mechanics course. The second volume covers electrodynamics, quantum mechanics, relativity, and fractals and fractional calculus. New examples have been added and the representation has been reworked to provide a more interactive problem-solving presentation. This book can be used as a textbook or as a reference work, by students and researchers alike. A brief glossary of terms and functions is contained in the appendices.
Masonry Constructions : Mechanical Models and Numerical Applications
This monograph firstly provides a detailed description of the constitutive equation of masonry-like materials, clearly setting out its most important features. It then goes on to provide a numerical procedure to solve the equilibrium problem of masonry solids.
Marine carbon biogeochemistry : A primer for earth system scientists
This book discusses biogeochemical processes relevant to carbon and aims to provide with insight into the functioning of marine ecosystems. A carbon centric approach has been adopted, but other elements are included where relevant or needed. The book focuses on concepts and quantitative understanding of primary production, organic matter mineralization and sediment biogeochemistry. The impact of biogeochemical processes on inorganic carbon dynamics and organic matter transformation are also discussed.
Low Power Uwb Cmos Radar Sensors
Low Power UWB CMOS Radar Sensors deals with the problem of designing low cost CMOS radar sensors. The radar sensor uses UWB signals in order to obtain a reasonable target separation capability, while maintaining a maximum signal frequency below 2 GHz. This maximum frequency value is well within the reach of current CMOS technologies. The use of UWB signals means that most of the methodologies used in the design of circuits and systems that process narrow band signals, can no longer be applied. Low Power UWB CMOS Radar Sensors provides an analysis between the interaction of UWB signals, the antennas and the processing circuits.
Logica Universalis : Towards a General Theory of Logic
Signifies the arrival of a new renaissance in logic, a new revival not only of logic, but of the vision of logic as a unifying tool for science as a whole, including mathematics, physics, cosmology, computer science and AI. The book and the vision behind it give logic, conceived as a scientific study of rationality, new unifying power, new perspectives, and new horizons.Universal Logic is not a new logic, but a general theory of logics, considered as mathematical structures. The name was introduced about ten years ago, but the subject is as old as the beginning of modern logic: Alfred Tarski and other Polish logicians such as Adolf Lindenbaum developed a general theory of logics at the end of the 1920s based on consequence operations and logical matrices. The subject was revived after the flowering of thousands of new logics during the last thirty years: there was a need for a systematic theory of logics to put some order in this chaotic multiplicity.
Logic, Thought and Action
Contribute to our understanding of this dynamic process by clearly presenting and discussing the most important hypotheses, issues and theories in philosophical and logical study of language, thought and action. Among the fundamental issues discussed are the rationality and freedom of agents, theoretical and practical reasoning, individual and collective attitudes and actions, the nature of cooperation and communication, the construction and conditions of adequacy of scientific theories, propositional contents and their truth conditions, illocutionary force, time, aspect and presupposition in meaning, speech acts within dialogue, the dialogical approach to logic and the structure of dialogues and other language games, as well as formal methods needed in logic or artificial intelligence to account for choice, paradoxes, uncertainty and imprecision.
Linear Algebra Thoroughly Explained
Linear Algebra Thoroughly Explained provides a comprehensive introduction to the subject suitable for adoption as a self-contained text for courses at undergraduate and postgraduate level. The clear and comprehensive presentation of the basic theory is illustrated throughout with an abundance of worked examples. The book is written for teachers and students of linear algebra at all levels and across mathematics and the applied sciences, particularly physics and engineering.
Light Scattering by Optically Soft Particles: Theory and Applications
Deals with a particular class of approximation methods in the context of light scattering by small particles. This class of approximations has been termed as eikonal or soft particle approximations. The eikonal approximation was studied extensively in the potential scattering and then adopted in optical scattering problems. In this context, the eikonal and other soft particle approximations pertain to scatterers whose relative refractive index compared to surrounding medium is close to unity. The study of these approximations is very important because soft particles occur abundantly in nature. For example, the particles that occur in ocean optics, biomedical optics, atmospheric optics and in many industrial applications can be classified as soft particles. This book was written in recognition of the long-standing and current interest in the field of scattering approximations for soft particles. It should prove to be a useful addition for researchers in the field of light scattering.
