Artificial intelligence for marketing management
- Author
- Park Thaichon, Sara Quach
- Publication Year
- 2022
- Publisher
- Routledge
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Keywords: Business / Marketing / Computer science / Economics / Finance / Business & Industry / Business & Economics / E-Commerce / Internet Marketing / Artificial intelligence / Marketing Data processing
