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Fundamentals of business-to-business marketing : Mastering business markets
Gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, But also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Fundamentals of building performance simulation
Pares the theory and practice of a multi-disciplinary field to the essentials for classroom learning and real-world applications. Authored by a veteran educator and researcher, this textbook equips graduate students and emerging and established professionals in engineering and architecture to predict and optimize buildings’ energy use. It employs an innovative pedagogical approach, introducing new concepts and skills through previously mastered ones and deepening understanding of familiar themes by means of new material. Covering topics from indoor airflow to the effects of the weather, the book’s 19 chapters empower learners to: Understand the models and assumptions underlying popular BPS tools ; Compare models, simulations, and modelling tools and make appropriate selections ; Recognize the effects of modelling choices and input data on simulation predictions
Fundamentals of building construction : Materials and methods
Reference for thousands of professionals and students of architecture, engineering, and construction technology for over thirty years. The materials and methods described in this new seventh edition have been thoroughly updated to reflect the latest advancements in the industry. Carefully selected and logically arranged topics-ranging from basic building methods to the principles of structure and enclosure-help readers gain a working knowledge of the field in an enjoyable, easy-to-understand manner. All major construction systems, including light wood frame, mass timber, masonry, steel frame, light gauge steel, and reinforced concrete construction, are addressed. Now in its seventh edition, Fundamentals of building construction contains substantial revisions and updates.
Fundamentals of biomechanics
The book presents a comprehensive review of the major concepts of biomechanics and summarizes them in nine principles of biomechanics. Throughout the text are numerous examples of applying these principles to the work of kinesiology professionals. Specific case studies are presented in four application chapters: physical education, coaching, strength and conditioning, and sports medicine.
Fundamentals of biochemical engineering
Enzyme Kinetics Immobilized Enzyme Industrial Applications of Enzymes Cell Cultivations Cell Kinetics and Fermenter Design Genetic Engineering Sterilization Agitation and Aeration Downstream Processing.
Fundamentals of Artificial Intelligence
Fundamentals of Artificial Intelligence introduces the foundations of present day AI and provides coverage to recent developments in AI such as Constraint Satisfaction Problems, Adversarial Search and Game Theory, Statistical Learning Theory, Automated Planning, Intelligent Agents, Information Retrieval, Natural Language & Speech Processing, and Machine Vision. The book features a wealth of examples and illustrations, and practical approaches along with the theoretical concepts. It covers all major areas of AI in the domain of recent developments. The book is intended primarily for students who major in computer science at undergraduate and graduate level but will also be of interest as a foundation to researchers in the area of AI.
Fundamentals of Architectural Lighting
Light is an inseparable part of architectural design, and is intended to provide students of architecture and interior design with a graphic guideline to the fundamental role lighting plays in this process. While simple light sources may be enough to satisfy practical needs, the design process must expand beyond basic illumination. The challenge for architects and designers is the creation of luminous environments offering visual interest and a sense of well-being, while also meeting basic seeing needs. Technological advances provide opportunities for the lighting designer's creative introduction of light, and the visual and psychological perceptions of the illuminated architectural environment. Fundamentals of Architectural Lighting offers a complete comprehensive guide to the basics of lighting design, equipping students and practitioners with the tools and ideas they need to master a variety of lighting techniques. The book is extensively illustrated with over 250 illustrations to demonstrate basic principles and procedures. It is an excellent resource for anyone interested in the fundamentals of integrated lighting for architectural interior spaces
Fundamentals of anatomy and physiology of speech, language, and hearing
Each topic is explored in bullet-point form with augmentative paragraph information, in-depth box features, and detailed illustrations. High-resolution Anatomage virtual dissection table figures derived from real cadavers offer an unparalleled glimpse into the anatomical structures of the human body, featuring true-to-life colors and an impressive level of detail. Topics explored include respiration, phonation, articulation, swallowing, resonance, hearing, balance, neuroanatomy, and neurophysiology.
Fundamentals of analytical toxicology : Clinical and forensic ; 2nd ed.
An integrated introduction to the analysis of drugs, poisons, and other foreign compounds in biological and related specimens. Assuming only basic knowledge of analytical chemistry, this invaluable guide helps trainee analytical toxicologists understand the principles and practical skills involved in detecting, identifying, and measuring a broad range of compounds in various biological samples. Clear, easy-to-read chapters provide detailed information on topics including sample collection and preparation, spectrophotometric and luminescence techniques, liquid and gas-liquid chromatography, and mass spectrometry including hyphenated techniques. Focuses on analytical, statistical, and pharmacokinetic principles / Describes basic methodology, including colour tests and immunoassay and enzyme-based assays / Outlines laboratory operations, such as method validation, quality assessment, staff training, and laboratory accreditation / Follows IUPAC nomenclature for chemical names and recommended International Non-proprietary Name (rINN) for drugs and pesticides / Includes discussion of 'designer drugs' (novel pharmaceutical substances NPS)
Fundamentals of analytical chemistry ; 10th ed.
Presents the latest developments in analytical chemistry today using a reader-friendly yet systematic and thorough approach. Each chapter begins with a compelling story and stunning visuals. Dynamic photos from renowned chemistry photographer Charlie Winters capture attention while reinforcing key principles. New features highlight chemistry-related careers. You also learn how to use Excel 2019 as a problem-solving tool in analytical chemistry with new exercises, examples and a no-cost supplement by the text authors. OWLv2 online homework tool is also available to help you master the principles of analytical chemistry today.
Fundamentals of analytical chemistry
Offers coverage of the principles and practices of analytic chemistry and consistently shows students its applied nature. This book begins each chapter with a story and photo of how analytic chemistry is applied in industry, medicine, and all the sciences.
Fundamentals of Algebraic Graph Transformation
Graphs are widely used to represent structural information in the form of objects and connections between them. Graph transformation is the rule-based manipulation of graphs, an increasingly important concept in computer science and related fields. This is the first textbook treatment of the algebraic approach to graph transformation, based on algebraic structures and category theory.
Fundamentals of airplane flight mechanics
Airplane flight mechanics is the application of Newton's laws to the study of airplane trajectories (performance), stability, and aerodynamic control. This text is limited to flight in a vertical plane and is divided into two parts. The first part, trajectory analysis, is concerned primarily with the derivation of analytical solutions of trajectory problems associated with the sizing of commercial jets, that is, take-off, climb, cruise, descent, and landing, including trajectory optimization. The second part, stability and control, is further classified as static or dynamic. On each iteration of airplane sizing, the center of gravity is placed so that the airplane is statically stable. Dynamic stability and control is included to study the response of an airplane to control and gust inputs, which is needed for the design of automatic flight control systems. Algorithms are presented for estimating lift, drag, pitching moment, and stability derivatives.
Fundamentals of nanoscale film analysis
The book describes the fundamentals of materials characterization from the standpoint of the incident photons or particles which interrogate nanoscale structures. These induced reactions lead to the emission of a variety of detected of particles and photons. It is the energy and intensity of the detected beams that is the basis of the characterization of the materials. The array of experimental techniques used in nanoscale materials analysis covers a wide range of incident particle and detected beam interactions.
Fundamentals in Nuclear Physics : From Nuclear Structure to Cosmology
Explores nuclear physics and its applications ranging from the structure of nuclei and their reactions, to astrophysics and cosmology. The physics is introduced with arguments based on simple ideas such as the empirical structure of nuclear forces and its interplay with the Pauli principle and Coulomb repulsion. The book then develops elementary nuclear models and illustrates nuclear systematics with experimental data. Reactions and decays are discussed both phenomenologically and from the point of view of fundamental electro-weak interaction theory. The discussions of fission and fusion emphasize nuclear energy production. This leads directly into nuclear astrophysics and nucleosynthesis. The book ends with a presentation of the latest ideas about cosmology. As a primer this course will lay the foundations for more specialized subjects within the vast domain of nuclear physics as a whole. This book emerged from a series of topical courses the authors delivered at the Ecole Polytechnique and will be useful for advanced undergraduates and for scientists in a variety of fields.
Fundamentals and Methods of Machine and Deep Learning : Algorithms, Tools, and Applications
provides a practical approach by explaining the concepts of machine learning and deep learning algorithms, evaluation of methodology advances, and algorithm demonstrations with applications. In recent research studies, they are regarded as one of the disruptive technologies that will transform our future life, business, and the global economy. The recent explosion of digital data in a wide variety of domains, including science, engineering, Internet of Things, biomedical, healthcare, and many business sectors, has declared the era of big data, which cannot be analysed by classical statistics but by the more modern, robust machine learning and deep learning techniques. Since machine learning learns from data rather than by programming hard-coded decision rules, an attempt is being made to use machine learning to make computers that are able to solve problems like human experts in the field.
Fundamental Trends in City Development
This book inquires into how the city can be re-established as the space of dialogue and communication, how the spatial conditions of the public sphere can be created and the city retrieved. And what the features might be of a city retrieved and restored to its citizens. The book adopts the concept of externity as an innovative element for the project for the city, a constituent feature of all those situations traditionally considered non-functional, therefore external, to our contemporary post-cities, which are consigned to us adrift through decomposition, genericity and segregation. We thus need to try to get the city to conserve and show its past even when not visible, and to continue nurturing the imagination of its inhabitants by urban action consisting perhaps of subtly improving their approach to the "void", the "small", to the past, the territory, in general, to all those spatial concepts which are in a sense external to our cultural worlds today, but which represent the most fertile material for the project for the city.
Fundamental Questions in Astrophysics : Guidelines for Future UV Observatories
This book describes the fundamental problems in modern astrophysics that cannot progress without easy and wide-spread access to modern UV instrumentation.
Fundamental Numerical Methods for Electrical Engineering
The book presents fundamental numerical methods which are most frequently applied in the electrical (electronic) engineering. All methods discussed are illustrated with real-world examples of applications. It is shown how real engineering questions can be transformed into the corresponding mathematical problems and next effectively solved by using appropriate numerical methods.
Fundamental networking in Java
This book is an in-depth learning and teaching resource for the understanding and programming of TCP/IP networking in Java. It covers 'everything you can do to a socket in Java' and explains when and why you might - or might not - want to do that. The book covers TCP and UDP using both blocking streams and non-blocking channels, and also SSL secure sockets in both blocking and non-blocking modes, unravelling the mysteries of the SSLEngine in the process. Particular attention is paid to the neglected topics of multi-homing and multicast. A unique chapter on client and server architectures uses a quantitative approach rather than the usual design-patterns approach, leading to architectures with predictable performance rather than just coding elegance.
