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A Theory of Marketing : Outline of a Social Systems Perspective
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.
A short guide to clinical pharmacokinetics
Consists of seven chapters that cover various aspects of pharmacokinetics and its clinical applications. The chapters are structured to provide clear objectives and keywords are bolded throughout the text to facilitate understanding. The topics covered include the significance of pharmacokinetics in clinical practice, factors affecting pharmacokinetic parameters, pharmacokinetic drug interactions, therapeutic drug monitoring, dosage adjustment in different population groups, the influence of hepatic diseases on pharmacokinetics and the impact of pharmacogenomics on pharmacokinetics and pharmacodynamics.
A Short Course in Quantum Information Theory : An Approach From Theoretical Physics
This short and concise primer takes the vantage point of theoretical physics and the unity of physics. It sets out to strip the burgeoning field of quantum information science to its basics by linking it to universal concepts in physics.
A Seat on the Aisle, Please! : The Essential Guide to Urinary Tract Problems in Women
In this concise, clearly written, and sympathetic new book, Elizabeth Kavaler suggests that a new approach to UT disorders is long overdue. One of the surprisingly small number of female urologists practicing in the U.S., Dr. Kavaler explains what these diseases are and what patients can do to get themselves diagnosed and treated properly. But more than that, she extends an expert, sympathetic, and skilled hand to those who’ve been distressed, isolated, and embarrassed for too long.
A Practical Programming Model for the Multi-Core Era ; 3rd International Workshop on OpenMP, IWOMP 2007, Beijing, China, June 3-7, 2007 Proceedings
This book constitutes the thoroughly refereed post-workshop proceedings of the Third International Workshop on OpenMP, IWOMP 2007, held in Beijing, China, in June 2007.The 14 revised full papers and 8 revised short papers presented were carefully reviewed and selected from 28 submissions. The papers address all topics related to OpenMP, such as OpenMP performance analysis and modeling, OpenMP performance and correctness tools and proposed OpenMP extensions, as well as applications in various domains, e.g., scientific computation, video games, computer graphics, multimedia, information retrieval, optimization, text processing, data mining, finance, signal and image processing, and numerical solvers.
A Practical Guide to Lightcurve Photometry and Analysis
A Practical Guide to Lightcurve Photometry and Analysis provides, for those with access to even a modest telescope and CCD camera, all the information needed to take part in the scientific study of asteroids and variable stars.A Practical Guide to Lightcurve Photometry and Analysis contains all the material needed for readers to understand the theory, and avoid the practical pitfalls of lightcurve photometry. Detailed examples are given for obtaining data, and of course for the exciting and rewarding task of analyzing the data to determine the physical properties of the object.
A Practical Clinical Guide to Resin Cements
Discusses and describes in detail the available resin cements, which are now a staple of dental practice. Factors that affect the clinical performance of resin cements are thoroughly examined and the different resin cements currently on the market are discussed in depth, with information on indications, limitations, handling and manipulation and storage.
A Portrait of State-of-the-Art Research at the Technical University of Lisbon
This book contains the edited version of the invited lectures that were delivered by prominent researchers at UTL. This book brings together in a review manner a comprehensive summary of high quality research contri- tions across basic and applied sciences. The contributing papers are organized around the following major areas: – Emergent areas (Nanosciences, Quantic Computations and Infor- tion, Risk and Volatility in Financial Markets); – Basic Sciences (Mathematics, Physics, Chemistry and Materials); – Social Sciences, Economics and Management Sciences; – Life Sciences and Biotechnology; – Engineering and Technologies – Nature, Environment and Sustainability; – Public Health, Food Quality and Safety; – Health and Sport Sciences; – Urbanism, Transports, Architecture, Arts and Design.
A Modern Perspective on Type Theory : From its Origins until Today
The first part of the book is historical, yet at the same time, places historical systems (like Russell's RTT) in the modern setting. The second part deals with modern type theory as it developed since the 1940s, and with the role of propositions as types (or proofs as terms), but at the same time, places another historical system (the proof checker Automath) in the modern setting. The third part uses this bridging in the first two parts between historical and modern systems to propose new systems that bring more advantages together. This book has much to offer to mathematicians, logicians and to computer scientists in general. It will have considerable influence for many years to come.' - Henk Barendregt
A History of Parametric Statistical Inference from Bernoulli to Fischer, 1713-1935
This is a history of parametric statistical inference, written by one of the most important historians of statistics of the 20th century, Anders Hald. This book can be viewed as a follow-up to his two most recent books, although this current text is much more streamlined and contains new analysis of many ideas and developments. And unlike his other books, which were encyclopedic by nature, this book can be used for a course on the topic, the only prerequisites being a basic course in probability and statistics.
A History of Limb Amputation
This book traces humanity’s long experience of natural amputations due to congenital absence, disease, frostbite, toxins, domestic and wild animal trauma, and for non-medical reasons related to punitive, ritual, and legal actions, ultimately leading to the development of elective surgical amputation. While the evolution of surgical techniques forms a major chapter in the book, many ancillary problems are addressed including the control of hemorrhage and infection, the approach to pain relief, the development of suitable instruments and equipment, and the invention of prostheses, all suitably illuminated with case histories and relevant illustrations. In addition, alternative procedures designed to avoid amputation, increasingly important in the last two centuries, are debated, and factors associated with self-amputation in extremis, not rare according to press reports, are also examined. A separate chapter considers the philosophy and interpretations of society, patients, and surgeons faced with amputation, particularly before anesthesia.
A History of Interior Design ; 5th Ed
Interior design describes the process by which an interior space is made into an effective setting for whatever range of human activities are to take place there. Much like the history of art, the history of interior design encompasses numerous styles, movements, and the influence of international, political, and social developments. A basic understanding of this history is important to students taking survey courses, professional designers looking to the past for inspiration, and for those interested in antiques, furniture design, and the general evolution of the spaces where we work and live
A History of Chinese Mathematics
It includes many new recent insights and illustrations, a new appendix on Chinese primary sources and a guide to the to the bibliography. From the reviews: "This book ranks with the most erudite Asian publications, and is the most informative and most broadly informed on its topic in any language.this book apart from the usual histories of mathemathics (in any language, Chinese or Western, of any period or country) is its emphasis first on context, then on content, in describing the long history of Chinese mathematics. It is primarily the question of context that Martzloff approaches directly. Perhaps the greatest contribution his book makes is the chance it offers to consider issues of cultural context as significant, determining factors in the history of mathematics.
A High-Performance Logical Framework -- All About Maude : How to Specify, Program, and Verify Systems in Rewriting Logic
This book gives a comprehensive account of Maude, a language and system based on rewriting logic. Many examples are used throughout the book to illustrate the main ideas and features of Maude, and its many possible uses. Maude modules are rewrite theories. Computation with such modules is - cient deduction by rewriting. Because of its logical basis and its initial model semantics,aMaude module defines a precise mathematical model.This means that Maude and its formal tool environment can be used in three, mutually reinforcing ways: • as a declarative programming language; • as an executable formal specification language; and • as a formal verification system. Maude’s rewriting logic is simple, yet very expressive. This gives Maude good representational capabilities as a semantic framework to formally represent a wide range of systems, including models of concurrency, distributed al- rithms, network protocols, semantics of programming languages, and models of cell biology. Rewriting logic is also an expressive universal logic,making Maude a fiexible logical framework in which many difierent logics and - ference systems can be represented and mechanized. This makes Maude a useful metatool to build many other tools, including those in its own formal tool environment. Thanks to the logic’s simplicity and the use of advanced semi-compilation techniques, Maude has a high-performance implementation, making it competitive with other declarative programming languages.
A Guide to Lead-free Solders : Physical Metallurgy and Reliability
While tin/lead solders have dominated the electronics industry for many years, environmental considerations and new legislation are forcing change. Backed by more than ten years of research in Pb-free solders, many electronics manufacturers are poised for conversion. A Guide to Lead-free Solders is intended as a tool to help industry as it moves into a new era in the production and use of solders. An overview of the principles of soldering technology is provided beginning with the theory underlying each concept. Focusing on the most up-to-date methods for testing and characterization, these theories are then reinforced by experimental examples and industrial applications.
A Guide to Fluid Mechanics
The theory is explained using ordinary and accessible language, where fluid mechanics is presented in analogy to solid mechanics to emphasize that they are all the application of Newtonian mechanics and thermodynamics. All the informative and helpful illustrations are drawn by the author, uniting the science and the art with figures that complement the text and provide clear understanding.
A Graph-Theoretic Approach to Enterprise Network Dynamics
This monograph treats the application of numerous graph-theoretic algorithms to a comprehensive analysis of dynamic enterprise networks. Network dynamics analysis yields valuable information about network performance, efficiency, fault prediction, cost optimization, indicators and warnings.
A Geometry of Approximation : Rough Set Theory: Logic, Algebra and Topology of Conceptual Patterns
A Geometry of Approximation' addresses Rough Set Theory, a field of interdisciplinary research first proposed by Zdzislaw Pawlak in 1982, and focuses mainly on its logic-algebraic interpretation. The theory is embedded in a broader perspective that includes logical and mathematical methodologies pertaining to the theory, as well as related epistemological issues. Any mathematical technique that is introduced in the book is preceded by logical and epistemological explanations. Intuitive justifications are also provided, insofar as possible, so that the general perspective is not lost.
A First Course in Statistical Inference
Offers a modern and accessible introduction to Statistical Inference, the science of inferring key information from data. Aimed at beginning undergraduate students in mathematics, it presents the concepts underpinning frequentist statistical theory. Written in a conversational and informal style, this concise text concentrates on ideas and concepts, with key theorems stated and proved. Detailed worked examples are included and each chapter ends with a set of exercises, with full solutions given at the back of the book. Examples using R are provided throughout the book, with a brief guide to the software included. Topics covered in the book include: sampling distributions, properties of estimators, confidence intervals, hypothesis testing, ANOVA, and fitting a straight line to paired data.
A Dictionary of World History
This wide-ranging dictionary contains a wealth of information on all aspects of history, from prehistory right up to the present day. Accessible, clear, and concise entries include biographies of key figures in world history (living and dead), separate entries for every country in the world (summarising key historical events), and in-depth entries on religious and political movements, international organizations, and major conflicts and events and their after-effects.
