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Marketing effectiveness and accountability in SMEs : A multimethodological approach
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.
Marine resource damage assessment : Liability and compensation for environmental damage
MARE-DASM research focused on: (i) the estimation and distribution of marine contaminants in order to assess their long term effects (ecotoxicology); (ii) the integration of these result into a Biological Effects SubModel and a mathematical model assessing the risks associated with accidental spillage of oil at sea and the damage this can cause (modelling); (iii) the assessment of the willingness to pay for ecological damage, based on the Contingent Valuation Method (economics); (iv) the development and evaluation of measures to be taken in order to guarantee a sustainable use of the Belgian part of the North Sea, taking into account the economic and social interests and values (social economics); (v) the potential to develop technical and legal procedures that allow ecological damage to the marine environment to be evaluated and compensated, taking into account constraints in national and international liability legislation (legal).
Marine Anthropogenic Litter
This book describes how man-made litter, primarily plastic, has spread into the remotest parts of the oceans and covers all aspects of this pollution problem from the impacts on wildlife and human health to socio-economic and political issues. Marine litter is a prime threat to marine wildlife, habitats and food webs worldwide. The book illustrates how advanced technologies from deep-sea research, microbiology and mathematic modelling as well as classic beach litter counts by volunteers contributed to the broad awareness of marine litter as a problem of global significance. The authors summarise more than five decades of marine litter research, which receives growing attention after the recent discovery of great oceanic garbage patches and the ubiquity of microscopic plastic particles in marine organisms and habitats.
Map-based Mobile Services : Design, Interaction and Usability
It addresses methods and techniques for topics that range from design and rendering, context modelling, personalisation, multimodal interaction to usability test. Instead of striving for a seamless coverage of all essential theoretical and technical issues with an equal depth and extent, we attempt to pinpoint a number of research highlights and representative development activities at universities, research institutions and so- ware industry. The operational prototypes and platforms reported in the book are on the one hand outcome and feasibility proof of various approaches. On the other hand, they serve as a new starting point for the refinement of user interfaces and iterative usability tests.
Many-Core Computing : Hardware and software
Provides a timely and coherent account of the recent advances in many-core computing research. Starting with programming models, operating systems and their applications; it presents runtime management techniques, followed by system modelling, verification and testing methods, and architectures and systems. Computing has moved away from a focus on performance-centric serial computation, instead towards energy-efficient parallel computation. This provides continued performance increases without increasing clock frequencies, and overcomes the thermal and power limitations of the dark-silicon era. As the number of parallel cores increases, we transition into the many-core computing era. There is considerable interest in developing methods, tools, architectures and applications to support many-core computing.
Managing the Complexity of Critical Infrastructures : A Modelling and Simulation Approach
This book summarizes work being pursued in the context of the CIPRNet (Critical Infrastructure Preparedness and Resilience Research Network) research project, co-funded by the European Union under the Seventh Framework Programme (FP7). The project is intended to provide concrete and on-going support to the Critical Infrastructure Protection (CIP) research communities, enhancing their preparedness for CI-related emergencies, while also providing expertise and technologies for other stakeholders to promote their understanding and mitigation of the consequences of CI disruptions, leading to enhanced resilience.
Make and Test Projects in Engineering Design : Creativity, Engagement and Learning
This is a book about the invention and testing of ideas. By describing how to generate engaging problem situations for engineering students to solve it inspires original currents of thought. This is the first book that formalises an important aspect of early learning in engineering design.
Magnetic Control of Tokamak Plasmas
The main topic of Magnetic Control of Tokamak Plasmas is the design of feedback control systems guaranteeing the stability of plasma equilibrium inside a tokamak and the regulation of the plasma position and shape during plasma pulses. Modelling and control details are presented, allowing the non-expert to understand the control problem. Starting from equations of magneto-hydro-dynamics, all the steps needed for the derivation of plasma state-space models are enumerated. The basics of electromagnetics are frequently recalled. The control problem is then described beginning with control of current and position – vertical and radial – and progressing to the more challenging shape control. The solutions proposed vary from simple PIDs to more sophisticated MIMO controllers.
Macroeconomic Risk Management Against Natural Disasters : Analysis focussed on governments in developing countries
Natural disasters cause considerable economic damage. While developed countries usually are able to cope with the impacts of natural hazards, developing countries are faced with severe consequences for their resources. In order to prevent long-term macroeconomic repercussions, governments need a comprehensive disaster risk management strategy.Budgetary resources are allocated to pre-disaster risk management strategies to reduce the probability of financing gaps. The framework and model approach allows cross country comparisons as well as the assessment of financial vulnerability, macroeconomic risk, and risk management strategies.
Macroeconomic modelling of R&D and innovation policies
This book encompasses a collection of in-depth analyses showcasing the challenges and ways forward for macroeconomic modelling of R&D and innovation policies. Based upon the proceedings of the EC-DG JRC-IEA workshop held in Brussels in 2017, it presents cutting-edge contributions from a number of leading economists in the field. It provides a comprehensive overview of the current academic and policy challenges surrounding R&D as well as of the state-of-the-art modelling techniques.
Machine learning and its application to reacting flows: ml and combustion
These two fields, ML and turbulent combustion, have large body of work and knowledge on their own, and this book brings them together and explain the complexities and challenges involved in applying ML techniques to simulate and study reacting flows. This is important as to the world’s total primary energy supply (TPES), since more than 90% of this supply is through combustion technologies and the non-negligible effects of combustion on environment. Although alternative technologies based on renewable energies are coming up, their shares for the TPES is are less than 5% currently and one needs a complete paradigm shift to replace combustion sources. The book covers the current state of the art in these two topics and outlines the challenges involved, merits and drawbacks of using ML for turbulent combustion simulations including avenues which can be explored to overcome the challenges.
Machine Learning : The Basics
Approaches ML as the computational implementation of the scientific principle. This principle consists of continuously adapting a model of a given data-generating phenomenon by minimizing some form of loss incurred by its predictions. Trains readers to break down various ML applications and methods in terms of data, model, and loss, thus helping them to choose from the vast range of ready-made ML methods.
Logics of Specification Languages
Dedicated chapters address : the use of ASM (Abstract State Machines) in the classroom; the Event-B modelling method; a methodological guide to CafeOBJ logic; CASL, the Common Algebraic Specification Language; the Duration Calculus; the logic of the RAISE specification language (RSL); the specification language TLA+; the typed logic of partial functions and the Vienna Development Method (VDM); and Z logic and its applications. Each chapter is self-contained, with references, and symbol and concept indexes. Finally, in a unique feature, the book closes with short commentaries on the specification languages written by researchers closely associated with their original development.
Location, Transport and Land-Use : Modelling Spatial-Temporal Information
Shows the use of statistical tools for forecasting and analyzing implications of land-use decisions. The idea is that la- use on a map is necessarily a consequence of individual, and often conflicting, siting decisions over time.
Location Based Services and TeleCartography
Provides for the first time a general overview of research activities related to location and map-based services. These activities have emerged over the last years, especially around issues of positioning, spatial modelling, cartographic communication as well as in the fields of ubiquitious cartography, geo-pervasive services, user-centered modelling and geo-wiki activities. Topics cover an enormous range with heterogenous relationships to the main book issues. Whilst contemporary cartography aims at looking at new and efficient ways for communicating spatial information the development and availability of technologies like mobile networking, mobile devices or short-range sensors lead to interesting new possibilities for achieving this aim.
Linked Democracy : Foundations, Tools, and Applications
This book shows the factors linking information flow, social intelligence, rights management and modelling with epistemic democracy, offering licensed linked data along with information about the rights involved. This model of democracy for the web of data brings new challenges for the social organisation of knowledge, collective innovation, and the coordination of actions. Licensed linked data, licensed linguistic linked data, right expression languages, semantic web regulatory models, electronic institutions, artificial socio-cognitive systems are examples of regulatory and institutional design (regulations by design). The web has been massively populated with both data and services, and semantically structured data, the linked data cloud, facilitates and fosters human-machine interaction. Linked data aims to create ecosystems to make it possible to browse, discover, exploit and reuse data sets for applications. Rights Expression Languages semi-automatically regulate the use and reuse of content.
Lines of Inquiry in Mathematical Modelling Research in Education
The book addresses the “balancing act” between developing students’ modelling skills on the one hand, and using modelling to help them learn mathematics on the other, which arises from the integration of modelling into classrooms. In addition the book highlights professional learning and development for in-service teachers, particularly in systems where the introduction of modelling into curricula means reassessing how mathematics is taught.
Light Scattering Reviews 2
Part of the ""Light Scattering Reviews"" series that is devoted to modern knowledge and milestones in both experimental and theoretical techniques related to light scattering and radiative transport problems. This work gives a picture of developments in the area of remote sensing and radiative transfer.
Leveraging the Semantics of Topics Maps ; 2nd International Conference on Topic Maps Research and Applications, TMRA 2006, Leipzig, Germany, October 11-12, 2006, Revised Selected papers
The papers in this volume were presented at TMRA 2006, the International Conference on Topic Maps Research and Applications, held October 11–12, 2006, in Leipzig, Germany. TMRA 2006 was the second conference of an annual series of international conferences dedicated to Topic Maps in research and industry.
Learning in Modern International Society : On the Cognitive Problem Solving Abilities of Political Actors
Claudia Hofmann engages in a theoretical modelling of international learning processes and the substantiation of this model through three cases from international politics. She answers two questions: How may international actors learn as a collective? And how may the lessons learned influence actor behaviour and problem solving processes? As a foundation for answering these questions she examines the nature of actor behaviour within a social international system and integrates the diffusion of norms and values among macro-level actors.
