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Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
Avengers assemblel : Critical perspectives on the marvel cinematic universe
We are living in the age of the superhero and we cannot deny it. 'Avengers Assemble!' is a vibrant and theoretically informed interrogation of one of the defining and most financially successful film franchises of the new millennium
Animating Unpredictable Effects : Nonlinearity in Hollywood’s R&D Complex
Uncanny computer-generated animations of splashing waves, billowing smoke clouds, and characters’ flowing hair have become a ubiquitous presence on screens of all types since the 1980s. This Open Access book charts the history of these digital moving images and the software tools that make them. Unpredictable Visual Effects uncovers an institutional and industrial history that saw media industries conducting more private R&D as Cold War federal funding began to wane in the late 1980s. In this context studios and media software companies took concepts used for studying and managing unpredictable systems like markets, weather, and fluids and turned them into tools for animation. Unpredictable Visual Effects theorizes how these animations are part of a paradigm of control evident across society, while at the same time exploring what they can teach us about the relationship between making and knowing.
Cinematic Style: Fashion, Architecture and Interior Design on Film
This book is the first to consider the significant interplay between fashion and interiors and their combined contribution to cinematic style from early film to the digital age. With examples from Frank Lloyd Wright inspired architecture in Hitchcock's North by Northwest, to Coco Chanel's costumes for Gloria Swanson and a Great Gatsby film-set turned Ralph Lauren flagship, Cinematic Style describes the reciprocal relationship between these cultural forms. Exposing the bleeding lines between fashion and interiors in cinematic and real-life contexts, Berry presents case studies of cinematic styles adopted as brand identities and design movements promoted through filmic fantasy.
Light Shadow Space : Architectural Rendering with Cinema 4D®
The visualization of light in space, its effect on model cubature and scenery, is one of the great challenges in architectural rendering. This is a decisive reason for the use of 3D tools – both for architecture offices and students. This volume features a number of exercises that enable the reader to learn how to light architecture models correctly. Complete virtual 3D scenarios are included that allow for the step-by-step construction of a lighting set up with the help of Cinema 4D® software that creates a realistic spatial impression. The tutorials are complemented by a chapter on the use of Cinema 4D®, importing CAD models and light sources as well as shadow types, which have been revised and expanded in the 9.5 and 10 version.
Matematica e cultura in Europa
Non è vero che la matematica susciti sempre poco interesse. Questa almeno è l'impressione che si ricava quando lo spunto per parlarne viene non solo dalla scienza e dalla tecnologia, ma anche dall'arte, dalla letteratura, dal cinema e dal teatro. Ce lo ha insegnato Michele Emmer con i suoi convegni Matematica e Cultura e lo abbiamo sperimentato a Bologna con le iniziative del 2000 per l'Anno Mondiale della Matematica e per Bologna Città Europea della Cultura. D’altra parte, negli ultimi anni abbiamo finalmente visto sullo schermo come protagonisti di film di successo dei matematici, non rappresentati come individui strani, ma come professionisti che svolgono il proprio lavoro, non necessariamente di insegnanti. Anche alcune opere teatrali di risonanza internazionale hanno parlato di matematici e questo ci ha spinto a organizzare per la prima volta in Italia, a Bologna, la rassegna Matematica e Teatro, che ha dato occasione non solo di assistere a spettacoli molto piacevoli, ma anche di parlare dei rapporti tra scienza, matematica e potere al tempo di Napoleone, di numeri primi, di teoria di Galois.
Matematica e cultura 2006 = Mathematics and Culture 2006
The series Matematica e cultura, through a journey that began ten years ago, in an ever new, surprising and fascinating way, tries to describe the influences and links existing between the world of mathematics and that of aeronautics, medicine, biology, but also art, cinema. , of theater, literature or history: "A tribute to Mario Merz could not be missing, following his Fibonacci numbers towards infinity. And cinema, that of Davide Ferrario who takes up that thread, those numbers that fly over Turin. film on the axiom of parallels, a Venetian film E.
Cinematic Histospheres: On the Theory and Practice of Historical Films
In this book, film scholar Rasmus Greiner develops a theoretical model for the concept of the histosphere to refer to the “sphere” of a cinematically modelled, physically experienceable historical world.
Affirmative aesthetics and wilful women : Gender, space and wobility in contemporary cinema
Adopts a fluid approach to space designed to accommodate wilful, affirmative, and imaginative perspectives of gender on screen.
