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Marketing effectiveness : Applying marketing science for brand growth
Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements, from strategy to pricing and product, to media and advertising. It's a strategic shift that demands robust evidence-based decisions and consistent application in order to grow. Written by leading marketing practitioner, Sorin Patilinet, this book enables mid-senior level marketers to integrate the scientific methods and advanced measurements required for true marketing effectiveness into their marketing strategies, in order to reap the benefits of strong customer understanding and developing decision-making processes for growth. Covering everything from neuroscience and its application to marketing to advanced analytics and machine learning models, this book provides a comprehensive practical guide for marketers.
Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques
Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world marketing problems to apply to a range of practical scenarios / Provides accessibility and insightful application of techniques regardless of experience level
Manual of clinical procedures in dentistry
Explains the core procedures in dentistry, how to do them, and the rationale that underpins them. Full of useful and easy-to-access information, it acts as a compendium of practical procedures in primary dental care, supporting students and dental practitioners in their daily professional and academic lives. This manual is a complete, practical guide to the delivery of effective, state of the art oral healthcare—the ‘what, when, and how’ of clinical practice. It compiles chapters written by expert clinicians on topics such as dental imaging, the management of dental pain, conscious sedation, operative dentistry, implant dentistry, oral medicine and surgery, paediatric dentistry, periodontics, prosthodontics, special care dentistry, dental trauma, aesthetic dentistry, and much more.
Managing Health and Safety in the Dental Practice : A Practical Guide
Provides clear, straightforward information about the key requirements relating to health and safety in dental practices, with a practical and user-friendly approach to help manage these issues on a day-to-day basis.
Management Planning for Nature Conservation : A Theoretical Basis & Practical Guide
The book provides historical and rational background which helps to explain what makes a really effective management plan, and it presents a detailed practical guide to developing such a plan. It concludes with a series of case studies which clearly illustrate the underlying principles drawn out in the text, while highlighting the different approaches demanded by very different sites. Drawing on the expertise of leaders in both conservation research and wildlife management, and with a combined experience from around the world, this book is essential reading for professional conservation managers and any student studying management planning for conservation within a range of degree and postgraduate courses.
Management of Erectile Dysfunction in Clinical Practice
Management of Erectile Dysfunction in Clinical Practice is a concise and practical guide to erectile dysfunction (ED) and its management. The book covers normal function and dysfunction, assessment, treatment options and interventions. Since ED is a symptom, not a disease the underlying causes such as hypertension, coronary artery disease, diabetes, chronic renal impairment, chronic arthritis, chronic alcoholism, multiple sclerosis are looked at.
Magnetic Resonance Tomography
Provides a comprehensive overview of both the physics and the clinical applications of MRI, including practical guidelines for imaging. The authors define the importance of MRI in the diagnosis of several disease groups in comparison or combination with other methods.
Low Power VCO Design in CMOS
The performance of voltage controlled oscillators (VCO) is of extreme importance for any telecommunication or data communication system. This practical guide develops a systematic, fully-integrated LC-VCO design for low power and low phase noise, especially useful to meet the demands on mobile devices such as cell phones. The proposed VCO design approaches are experimentally verified with several fully integrated CMOS VCOs. The concise presentation is offered in three parts (VCO design; CMOS devices for VCO design; and fully-integrated CMOS DESIGNS) and supplemented by an appendix summarizing the state of the art.
Lasers in Restorative Dentistry : A Practical Guide
Presents the state of the art in the use of laser in restorative dentistry. After discussion of relevant background, basic physics and laser types, the full range of clinical applications is covered with the aid of more than 600 clinical photographs, charts, and tables.
Laboratory Hemostasis : A Practical Guide for Pathologists
This handbook will provide practical information and guidance on the topics relevant to directing a coagulation laboratory and be of interest to pathologists, clinical laboratory scientists, residents, fellows, as well as coagulation laboratory supervisors, technologists and technicians.
Communicating Science : A Practical Guide
Each of the main parts is subdivided into two sections, Guidelines and Genres, with entries arranged in alphabetical order. The guidelines are devoted to entries such as acronyms, active or passive voice, body language, figures and captions, introduction, irony, and taking the floor. Within genres, all possible media of communicating science are treated, e.g. the after-dinner speech, conference presentation, keynote lecture, magazine article, research proposal, and teleconference.
Clinical Neuro-Ophthalmology : A Practical Guide
Clinical Neuro-Ophthalmology is a challenge for residents and experienced clinicians alike. This book covers all relevant techniques of diagnosis as well as interpretations of clinical signs. All information is highly structured, highlighting ‘definition’, ‘note’ and ‘pearl’, so that it can also be used by the physician during the patient encounter. The included flow chart posters remind the physician of the most important information.
Clinical MR Imaging : A Practical Approach
This book offers practical guidelines for performing efficient and cost-effective MRI examinations in daily practice. The underlying idea is that, by adopting a practical protocol-based approach, the work-flow in a MRI unit can be streamlined and optimized.
Clinical guide to oral implantology : step by step procedures
Guides dentists through the complete surgical process, from basic techniques, impressions and sinus grafting, to complete denture stabilisation, implant aesthetics, suturing, and more. Complete chapters are dedicated to complications and their management, and a selection of challenging cases. Key points Practical guide to oral implantology for dental surgeons Covers basic surgery and more complex issues including complications and their management
Clear English pronunciation : A practical guide
This book: introduces the phenomenon of pronunciation as part of a broader communicative realm; explains and demonstrates the melody and rhythm of understandable and natural English pronunciation; supports students in identifying and practicing their own pronunciation issues. Supported by an interactive companion website which features recordings and expanded explanations of key topics, Clear English Pronunciation is an essential textbook for international learners of English who want to improve their pronunciation skills in diverse social settings.
Chirurgia addominale d’urgenza : il buon senso di Schein: Guida pratica per sopravvivere nella trincea delle urgenze chirurgiche = Schein's common sense : A practical guide to surviving the trenches of surgical emergencies
This handy, concise, agile text is to be considered a practical guide, essential for the management and treatment of abdominal emergencies. Written and coordinated by a master of world surgery, with great experience in the field of emergency abdominal surgery, the volume is truly, for the surgeon on duty, an essential and life-saving tool, to always keep at hand. How to deal with an abdominal urgency (without wasting time and groping in the dark)? What checks are necessary? Which ones can be avoided? What surgical approach should be undertaken? In a clear, simple and punctual way, any doubts are addressed and clarified here.
Chemical peels in clinical practice : a practical guide to superficial, medium, and deep peels
Making a practitioner's peeling experience easier and more practical. It contains sample patient forms, over 250 illustrations, and a wealth of tips for patient guidance and safe clinical practice.
Challenges in Pediatric Kidney Transplantation : A practical guide
This book provides a comprehensive overview of the unique challenges inherent in pediatric kidney transplantation. The text reviews the problems faced during each stage of the kidney transplantation process, including the occurrence of infections during the pre-transplant stage, surgical challenges during the actual transplantation, and medication issues during the post-transplant stage. The book also features high-yield case presentations of typical pediatric transplant scenarios, from the pre-transplant management of a child with CAKUT to the evaluation and treatment of antibody mediated rejection in children.
Cerebral monitoring in the OR and ICU
This comprehensive volume will serve as a complete guide to the clinical application of computer assisted systems in monitoring central nervous functions both in the OR and ICU. It presents practical guidelines and therapeutic indications for computerized EEG and Somatosensory Evoked Potential (SSEP) monitoring for the experienced user and the novice. The book also describes what cerebral monitoring can do and what its limitations are.
Catheter Ablation of Cardiac Arrhythmias : A Practical Approach
Catheter ablation of cardiac arrhythmias is an important field of interventional cardiology. This comprehensive overview is a practical guide for exact diagnosis of cardiac arrhythmias, mapping of cardiac arrhythmias with newest 3D technology and catheter ablation of various arrhythmias from WPW syndrome to atrial fibrillation.
