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Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing
Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied to any business or industry / Written by thought-leader Jenna Tiffany, who has been has been recognized as one of the top 100 female marketers to follow worldwide by Search Engine Journal / Identifies the most common pitfalls in everyday marketing practice and provides tools to pre-emptively avoid them / Supports key concepts with practical tasks for the reader to complete, to cement their understanding of the tasks discussed
Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques
Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world marketing problems to apply to a range of practical scenarios / Provides accessibility and insightful application of techniques regardless of experience level
Marine bioactive molecules for biomedical and pharmacotherapeutic application
Explores cutting-edge research on the discovery and application of marine bioactive molecules for biomedical and pharmacotherapeutic purposes. The book begins by delving into the bioprospection of marine sponge microbiomes for bioactive metabolites using advanced metagenomics tools. It then explores metagenome mining approaches for the discovery of marine microbial natural products. The use of marine-derived fungi as a source of anticancer secondary metabolites is also discussed. The book then turns to the biomedical applications of marine-derived biomaterials, including marine biopolymers in tissue engineering and regenerative medicine. Marine-derived pharmaceuticals and polymeric nanostructures for cancer treatment are also examined.
Many-Core Computing : Hardware and software
Provides a timely and coherent account of the recent advances in many-core computing research. Starting with programming models, operating systems and their applications; it presents runtime management techniques, followed by system modelling, verification and testing methods, and architectures and systems. Computing has moved away from a focus on performance-centric serial computation, instead towards energy-efficient parallel computation. This provides continued performance increases without increasing clock frequencies, and overcomes the thermal and power limitations of the dark-silicon era. As the number of parallel cores increases, we transition into the many-core computing era. There is considerable interest in developing methods, tools, architectures and applications to support many-core computing.
Manufacturing Systems and Technologies for the New Frontier ; The 41st CIRP Conference on Manufacturing Systems May 26–28, 2008, Tokyo, Japan
Manufacturing systems and technology stand on a new frontier, facing up to the challenges posed by the ever-evolving requirements of global sustainability. Value-creation is taking its place alongside more traditional production-process priorities. Collected here are over a hundred papers concerned with all manner of new directions in manufacturing systems and given at the 41st CIRP Conference on Manufacturing Systems. The high-quality material presented in this volume includes reports of work from both scientific and engineering standpoints and several invited and keynote papers addressing the current cutting edge and likely future trends in manufacturing systems.
Manufacturing Systems : Theory and Practice
The book has six chapters that have been arranged according to the sequence used when creating and operating a manufacturing system. Thus, the subjects emphasised are: the decision framework for manufacturing, the manufacturing processes, the manufacturing equipment and machine tools, the design for manufacturing and the operation of manufacturing systems. The book attempts a compromise between theory and practice in all addressed manufacturing systems issues, covering a long spectrum of issues from traditional manufacturing processes to innovative technologies such as Virtual Reality, Nanotechnology and Rapid Prototyping.
Manual Drafting for Interiors
An essential reference for interior designers learning how to manually draft scaled floor plans, elevations, sections, and three-dimensional drawings. Clearly explaining techniques and methods, it begins with an explanation of drafting tools and their various uses, and then presents instructions and illustrations that indicate how to complete increasingly more difficult drafting conventions. Additionally, readers will learn drawing techniques for indicating various materials, symbols for coordinating related drawings, and architectural lettering. Complemented with extensive drawings, inspiring examples, and tips for developing your own style of graphic expression, Manual Drafting for Interiors arms readers with essential skills they'll use throughout their career as a designer.
Managing Corporate Brands : A new approach to corporate communication
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.
Management of the Addicted Patient in Primary Care
لThe text is logically organized and key information is easily accessible. The introductory section offers the reader important background and rationale for evaluating and treating addiction in primary care. Following a useful presentation of addiction "basics" (i.e., definitions, neurobiology, genetics, and the disease model), the majority of the book focuses on helping the physician gain insight and develop practical skills that can be readily implemented. A wealth of clinical assessment tools is provided, and the underlying psychosocial processes common to all forms of addiction are discussed. Both pharmacologic interventions and nonpharmalogic modalities are clearly outlined. Of particular note are specific cognitive-behavioral and motivational strategies that can be administered in an office-based setting. The role of community-based recovery support systems is considered as well. Since a complete understanding of why and when to refer is critical to the management of this often life-threatening condition, criteria for referral are detailed. Bulleted clinical "pearls" further aid the reader in gaining insight into treating this difficult patient population.
Management Methods and Tools : Practical Know-how for Students, Managers, and Consultants.
This textbook includes the most important management methods and tools. The author does not restrict himself to describing the scientific methods but also shows how to apply them to real-life situations. The management tools he introduces have been successfully tested during 20 years of experience. The various methods are described and analyzed in detail, and many examples illustrate their application. Thus, the textbook gives a fundamental and comprehensive insight into the practice of successful management. It is clearly structured and provides essential in-depth knowledge for students as well as for managers and consultants.
Management by Missions : Connecting People to Strategy through Purpose
Offers practical tools and models underscored by years of rigorous research Evolves the traditional concept of 'mission' to a broader concept of purpose including larger societal needs Identifies the relationship between corporate culture and profit
Male Sexual Function : A Guide to Clinical Management
Male Sexual Function: A Guide to Clinical Management, Second Edition, completely updates and reviews newer developments, including linking erectile dysfunction (ED) with lower urinary tract systems, advances in erectile physiology, and the appreciation of ED as a form of endothelial dysfunction and a harbinger of other potentially lethal forms of vascular disease. Treatments of ED as well as the background, causes, associated conditions, and diagnostic tools are also provided. This new updated edition also presents the facts of sexual function and dysfunction so that the practitioner can properly treat basic problems with easily prescribed therapies. Also included is a new chapter on cardiovascular disease as well as chapters on pelvic surgeries, intracavernous injections with vasoactive agents, and vacuum erection devices.
Making Meaning in English : Exploring the Role of Knowledge in the English Curriculum
Making Meaning in English examines the broader purpose and reasons for teaching English and explores what knowledge looks like in a subject concerned with judgement, interpretation and value. He discusses the principles and tools we can use to make decisions about what to teach and offers a curriculum framework that draws these strands together to allow students to make sense of the knowledge they encounter.
Making Grids Work ; Proceedings of the CoreGRID Workshop on Programming Models Grid and P2P System Architecture Grid Systems, Tools and Environments 12-13 June 2007, Heraklion, Crete, Greece
Making Grids Work includes selected articles from the CoreGRID Workshop on Grid Programming Models, Grid and P2P Systems Architecture, Grid Systems, Tools and Environments held at the Institute of Computer Science, Foundation for Research and Technology - Hellas in Crete, Greece, June 2007. This workshop brought together representatives of the academic and industrial communities performing Grid research in Europe. Organized within the context of the CoreGRID Network of Excellence, this workshop provided a forum for the presentation and exchange of views on the latest developments in Grid Technology research. This volume is the 7th in the series of CoreGRID books.
Making Fisheries Management Work : Implementation of Policies for Sustainable Fishing
This book seeks to widen the perspective taken on implementation in fisheries management. The cases presented in this volume addresses legal, administrative, and political challenges regarding implementation of resource conservation policies. The book addresses problems relating to goal achievement, but also causes of deliberate change of political goals during implementation. Fisheries management systems are embedded in inert social structures and natural conditions that vary among different states. Consequently, the book takes a historical and comparative approach, describing the historical developments of national implementation systems and the conditions that shaped their development. It thus seeks to explain why national fisheries management systems have evolved differently, focusing on Norwegian, Faeroese, and EU/Danish management systems. The descriptive and explanatory outlines are accompanied by qualitative assessments of the systems effectiveness as tools for collective action.
Make Your Own Map : Career Success Strategy for Women
This book shows you how to repurpose those methods for yourself, even if you're not in the corporate world. Packed with strategic tools and practical exercises, this book will help you: Assess and define your career goals / Make a plan / Implement your plan to find the work that fits your needs, your skills, and your direction.
Macrocyclic Chemistry : Current Trends and Future Perspectives
Macrocyclic Chemistry: Current Trends and Future Perspectives illustrates essential concepts in this expanding research field covering both basic and applied studies. Written by well-known experts from around the world, the topics of the chapters range from new macrocyclic architectures with different functions and self-assembly processes through to the modeling and dynamics of such systems. The content also reflects on application possibilities in analytical chemistry, separation processes, material preparation and medicine. Thus this book serves as a creative source of research strategies and methodic tools.
Machining: Fundamentals and Recent Advances
Machining is one of the most important manufacturing processes. Parts manufactured by others processes often require further operations before the product is ready for application. Machining is the broad term used to describe the removal of material from a work-piece. Machining processes can be applied to work metallic and non-metallic materials such as polymers, wood, ceramics and composites.
Machine Learning Refined : Foundations, Algorithms, and Applications
Provides students with the fundamental knowledge and practical tools needed to conduct research and build data-driven products. The authors prioritize geometric intuition and algorithmic thinking, and include detail on all the essential mathematical prerequisites, to offer a fresh and accessible way to learn. Practical applications are emphasized, with examples from disciplines including computer vision, natural language processing, economics, neuroscience, recommender systems, physics, and biology.
Machine learning refined : Foundations, algorithms, and applications
Providing a unique approach to machine learning, this text contains fresh and intuitive, yet rigorous, descriptions of all fundamental concepts necessary to conduct research, build products, tinker, and play. By prioritizing geometric intuition, algorithmic thinking, and practical real world applications in disciplines including computer vision, natural language processing, economics, neuroscience, recommender systems, physics, and biology, this text provides readers with both a lucid understanding of foundational material as well as the practical tools needed to solve real-world problems. With in-depth Python and MATLAB/OCTAVE-based computational exercises and a complete treatment of cutting edge numerical optimization techniques, this is an essential resource for students and an ideal reference for researchers and practitioners working in machine learning, computer science, electrical engineering, signal processing, and numerical optimization
