Management by Missions : Connecting People to Strategy through Purpose
- Author
- Pablo Cardona, Carlos Rey
- Publication Year
- 2022
- Publisher
- Palgrave Macmillan / Springer
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
Offers practical tools and models underscored by years of rigorous research Evolves the traditional concept of 'mission' to a broader concept of purpose including larger societal needs Identifies the relationship between corporate culture and profit
Keywords: Business Strategy / Management / Organization / Purpose / SDGs / Corporate culture / Leadership /
