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B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade
Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Artificial intelligence for marketing management
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Antecedents of venture firms' internationalization : A conjoint analysis of international entrepreneurship in the net economy
With the continuing dispersion of the global digital network and performance improvements of information and communication technologies, resource-poor start-ups with online business models have emerged in large numbers. These firms are able to deploy their competitive advantages across their country borders early in their life-cycle and engage in international commerce at a fast pace. An increased immediacy between the firms and the globally accessible customer is observed. Julia Christofor’s study aims to analyze the conditions of the initial internationalization decision in the Net Economy. Based on Information Systems, International Entrepreneurship, and Entrepreneurship literature, factors, which constitute the internationalization propensity, are derived. The results of this study suggest that a holistic perspective including the founder, business model and the firm level should be considered when explaining the internationalization propensity of entrepreneurs.
Advances in Crowdfunding : Research and Practice
This book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspectives of fundraisers, backers, platforms, and regulators.
Acquiring card payments
Covers: Payment cards and protocols / EMV contact chip and contactless transactions / Disputes, arbitration, and compliance / Data security standards in the payment card industry / Validation algorithms / Code tables / Basic cryptography / Pin block formats and algorithms
Leadership and Business Ethics ; 1st ed.
Seeks to contribute to a more adequate coalescence of ethics and business with innovative models for such coalescence, for the mutual benefit of business ethicists, professors teaching in the undergraduate and MBA classroom, corporate executives, and businesspeople. While each of the contributions in this collection is distinct, each invites us to examine our own mind sets about corporate responsibility and the future of free enterprise as Western multinational corporations expand into a global economy. This collection of essays helps to refocus our conceptual work about commerce and business practices in this new century of global enterprise.
Classification and Clustering for Knowledge Discovery
This book covers recent advances in unsupervised and supervised data analysis methods in Computational Intelligence for knowledge discovery. In its first part the book provides a collection of recent research on distributed clustering, self organizing maps and their recent extensions. If labeled data or data with known associations are available, we may be able to use supervised data analysis methods, such as classifying neural networks, fuzzy rule-based classifiers, and decision trees. Therefore this book presents a collection of important methods of supervised data analysis. "Classification and Clustering for Knowledge Discovery" also includes variety of applications of knowledge discovery in health, safety, commerce, mechatronics, sensor networks, and telecommunications.
Assessment of the fate and effects of toxic agents on water resources
Like all limited and vulnerable resources, water has become one of the potential targets of terrorists. Coastal lagoons are especially vulnerable as they are densely populated centers of commerce and/or tourism. This volume addresses the basic scientific concepts that must be integrated by decisionmakers to minimize damages and optimize recovery operations in the aftermath of such an attack. Scientists from many disciplines including water resource management, hydrodynamics, aquatic ecology and social science combine their expertise in an effort to assess and model emergency scenarios for coastal lagoon systems. This case study uses existing numerical models such as-EFCD, WASP and AQUATOX are used to demonstrate how to optimize rapid response and decision-making
Applications of Supply Chain Management and E-Commerce Research
This volume contains a broad specturm of both research and applications in both supply chain management and e-business. Several chapters are written by practitioners at leading corporations. This volume is suitable for researchers in supply chain management, e-business, and applied operations research as well as graduate students in these and other related disciplines. It would also be of interest to industry practitioners in supply chain management and e-business with interests in operations managements and operations research.
An Introduction to Programming and Numerical Methods in MATLAB
The book covers numerical methods for solving a wide range of problems, from integration to the numerical solution of differential equations or the stimulation of random processes. Examples of programmes that solve problems directly, as well as those that use MATLAB’s high-level commands are given. Each chapter includes extensive examples and tasks, at varying levels of complexity. For practice, the early chapters include programmes that require debugging by the reader, while full solutions are given for all the tasks. The book also includes: A glossary of MATLAB commands / Aappendices of mathematical techniques used in numerical methods / Designed as a text for a first course in programming and algorithm design, as well as in numerical methods courses, the book will be of benefit to a wide range of students from mathematics and engineering, to commerce."
