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Total Books: 1873 - 1890 / 3461
Total Books: 1873 - 1890 / 3461
Agricultural biodiversity and biotechnology in economic development
The topics addressed in this book are of vital importance to the survival of humankind. Agricultural biodiversity, encompassing genetic diversity as well as human knowledge, is the base upon which agricultural production has been built, and protecting this resource is critical to ensuring the capacity of current and future generations to adapt to unforeseen challenges. Agricultural biodiversity underpins the productivity of all agricultural systems and is particularly important for poor and food-insecure farmers, who maintain highly diverse production systems in response to the marginal and risky production conditions they operate under. Understanding the importance of agricultural biodiversity in the livelihoods of the food insecure and enhancing its performance through the use of a variety of tools, including biotechnology, is a critically important issue in the world today
2005
English
Business Administration
Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically
Helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.
2022
English
Business Administration
Agent-Based Models of Energy Investment Decisions
This book demonstrates how bounded rational decision models can be standardized and parameterized by socio-economic data. Focusing on private energy technology investment decisions, the author shows how different representative agents can be constructed using search rules, analysis tools and decision strategies. Diffusion curves for energy technologies such as solar collectors, boilers and efficiency upgrades for buildings are calculated. Further, the model is extended to study the impact of firms’ competition on technology diffusion. The modeling approach presented in this book may serve as a template for applications in other domain.
2008
English
Business Administration
Agent-based modeling : The Santa Fe Institute artificial stock market model revisited
An excellent reference to both the learning, and empirical literature in finance." (Krzysztof Piasecki, Zentralblatt MATH, Vol. 1141, 2008) "Norman Ehrentreich was one of the daring few to take on the model, and he has summarized his work and findings in this excellent book. … It is useful primer for anyone interested in getting started in the area of agent-based finance. … It is essential reading for anyone interested in the dynamics of the SFI market in particular, but I also recommend it for others as a useful resource on agent-based financial market design as well." (Blake LeBaron, Journal of Artificial Societies and Social Simulation, Vol. 12 (2), March, 2009)
2008
English
Business Administration
Agent-based computational modelling : Applications in demography, social, economic and environmental sciences
The present book describes the methodology to set up agent-based models and to study emerging patterns in complex adaptive systems resulting from multi-agent interaction. It offers the application of agent-based models in demography, social and economic sciences and environmental sciences. It presents and combines different approaches how to implement agent-based computational models and tools in an integrative manner that can be extended to other cases.
2006
English
Business Administration
Aesthetic Intelligence : How to boost it and use it in business and beyond
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
2019
English
Business Administration
Advertising management : Concepts, theories, research and trends
Explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers target audiences to buy a product or accept an idea for behavioural change.
2024
English
Business Administration
Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
2018
English
Business Administration
Advertising culture and translation : From colonial to global
A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust
2017
English
Business Administration
Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets
The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment.
2022
English
Business Administration
Advances in public economics : Utility, choice and welfare
This Festschrift in honor ofChristian Seidl combines a group of prominent authors who are experts in areas like public economics, welfare economic, decision theory, and experimental economics in a unique volume. He has dedicated most of his research to utility and decision theory, social choice theory, welfare economics, and public economics.
2005
English
Business Administration
Advances in modern tourism research : Economic perspectives
Modern Advances in Tourism Research provides a thorough assessment of state-of-the-art academic research in this recent field of economic science. The authors start by scoping the scene of tourism research, evolving then to a comprehensive analysis of themes of particular interest for researchers and academics interested on the workings of the tourism markets. With a view to go beyond fundamental research, the book closes with a chapter dedicated to applied country and regional studies.
2007
English
Business Administration
Advances in mathematical economics ; Vol. 9
A lot of economic problems can formulated as constrained optimizations and equilibration of their solutions. Various mathematical theories have been supplying economists with indispensable machineries for these problems arising in economic theory. Conversely, mathematicians have been stimulated by various mathematical difficulties raised by economic theories. The series is designed to bring together those mathematicians who were seriously interested in getting new challenging stimuli from economic theories with those economists who are seeking for effective mathematical tools for their researchers.
2006
English
Business Administration
Advances in mathematical economics ; Vol. 8
The series is designed to bring together those mathematicians who were seriously interested in getting new challenging stimuli from economic theories with those economists who are seeking for effective mathematical tools for their researchers.
2006
English
Business Administration
Advances in mathematical economics ; Vol. 7
A lot of economic problems can be formulated as constrained optimizations and equilibration of their solutions. Various mathematical theories have been supplying economists with indispensable machineries for these problems arising in economic theory. Conversely, mathematicians have been stimulated by various mathematical difficulties raised by economic theories.
2005
English
Business Administration
Advances in mathematical economics ; Vol. 11
A lot of economic problems can formulated as constrained optimizations and equilibration of their solutions. Various mathematical theories have been supplying economists with indispensable machineries for these problems arising in economic theory. Conversely, mathematicians have been stimulated by various mathematical difficulties raised by economic theories. The series is designed to bring together those mathematicians who were seriously interested in getting new challenging stimuli from economic theories with those economists who are seeking for effective mathematical tools for their researchers.
2008
English
Business Administration
Advances in mathematical economics ; Vol. 10
The series is designed to bring together those mathematicians who were seriously interested in getting new challenging stimuli from economic theories with those economists who are seeking for effective mathematical tools for their researchers.
2007
English
Business Administration
Advances in management research : Emerging challenges and trends
Provides a wide range of paradigmatic and theoretical substantive research articles in management research.
2023
English
Business Administration
Total Books: 1873 - 1890 / 3461
