Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets
- Author
- Pontus Wadström
- Publication Year
- 2022
- Publisher
- Kogan Page
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment.
Keywords: Business & Management / Strategic planning - Psychological aspects / Psychology, Industrial / Business & Economics / Sales & Marketing
