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Estimation of Willingness-to-Pay : Theory, Measurement, Application

To determine the willingness-to-pay (WTP) for products and/or services from a customer perspective is crucial for modern approaches to pricing.With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate WTP. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices.

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Essentials of industrial pharmacy

Presents various pharmaceutical processes and equipment that are frequently used for production of pharmaceutical dosage forms, along with quality control tests of these dosage forms. Pictorial/graphical illustrations provide easier understanding of complex pharmaceutical concepts, manufacturing processes of pharmaceutical dosage forms. Since it is imperative for pharmacy students to have a clear understanding of the basic concepts used in development of drugs into suitable and stable dosage forms.

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Essentials of consumer behavior

Essentials of consumer behavior offers an unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption.

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Essentials in Food Science

Knowledge of food science is applicable to all persons, in diverse college majors. This text is designed with a user-friendly approach to Food Science for the non-major. This text reviews an Introduction to Food Components – quality and water. Next it addresses carbohydrates – including starches, pectins and gums, breads and pasta, vegetables and fruits. Then proteins – meats, poultry, fish, beans, eggs, milk and milk products are presented. Following proteins are fats and emulsions. Then sugars and sweeteners, and baked products, the latter of which builds upon basic food component knowledge. Various aspects of Food Production are examined, including food safety, preservation and processing, food additives and packaging. Government regulation and labeling complete the chapter information.

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Essential oils as antimicrobial agents in food preservation

As the food industry responds to the increasing consumer demand for green, safe and sustainable products, it is reformulating new products to replace chemical synthetic food additives. Essential Oils as Antimicrobial Agents in Food Preservation provides a comprehensive introduction to the antimicrobial activity of plant essential oils and their application strategies in food preservation. It is aimed at food microbiology experts, food preservation experts, food safety experts, food technicians and students.

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Essays on congruence theory in marketing : Special focus on digital products and webstores

Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences.

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Environmental Technology in the Oil Industry

This significantly updated edition looks at each stage in the life cycle of petroleum products, from exploration to end use, examining the environmental pressures on the Oil Industry and its response. The Oil Industry produces a range of products without which modern civilization could not exist. Nevertheless, in today’s environmentally conscious world, society demands that the industry manufactures and markets the products without unduly polluting the environment. Its ability and willingness to comply determines whether society will allow it a licence to operate. Technical developments are progressing in line with environmental concerns and increasing sophistication of computer modelling techniques. These subjects are inter-related, but have often been dealt with independently.

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Environmental and Microbial Relationships

After the publication of Volume IV in 1997, the introduction of molecular methods into ecology led to significant new findings. Emphasizing these advances, the chapters for the second edition have been completely updated and revised. This volume provides insight into current research on fungal populations and communities. It focuses on fungal responses to the physical environment, interactions with other fungi, microorganisms and invertebrates, the role of fungi in ecosystem processes such as decomposition and nutrient cycling, and aspects of biogeography and conservation. Several chapters deal with various applications in, e.g. biological pest control, natural products discovery, and the degradation of toxic organic compounds. This is an invaluable source of information both for scientists who wish to update their knowledge of current progress and for graduate students interested in obtaining a first overview of this field of research.

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Entrepreneurship in Emerging Domestic Markets : Barriers and Innovation

As one examines worldwide economic growth over the past decade, it is clear that the U.S. economy has surpassed most of the industrialized world, both in its rate of growth and its ability to create wealth. Entrepreneurship is critical to this growth—entrepreneurs recognize the potential of new ideas, design applications, develop new products, and successfully bring products to market. They build companies and create jobs, generating new opportunities for wealth creation.

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Entrepreneurship : Digital transformation, education, opportunities and challenges ; Vol. 28

Digital transformation and artificial intelligence play an important role in entrepreneurship. this book adopts a multidisciplinary approach to entrepreneurship, exploring how entrepreneurial processes contribute to developing new products and services and innovative business models. recent shifts in business models focus on digital transformation and well-being. entrepreneurship is evolving with innovative approaches, and artificial intelligence is revolutionizing marketing strategies and market engagement. this volume presents a comprehensive overview of entrepreneurship, digital transformation, and entrepreneurial education.

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Entrepreneurial Strategy : Starting, Managing, and Scaling New Ventures

This book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing.

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Enterprise interoperability II : New challenges and approaches

Interoperability: the ability of a system or a product to work with other systems or products without special effort from the user is a key issue in manufacturing and industrial enterprise generally. It is fundamental to the production of goods and services quickly and at low cost at the same time as maintaining levels of quality and customisation. Interoperability is achieved if internal and external collaborators can interact on at least three levels: data, applications and business enterprise (through the architecture of an enterprise model and making allowance for the semantics of both partners). Not only a problem of software and IT technologies, it implies support for communication and transactions between different organisations that must be based on shared business references. Today, a new and important consideration must be taken into account – economic business evaluation and the definition of dissemination policy.

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Enterprise interoperability : New challenges and approaches

Interoperability: the ability of a system or a product to work with other systems or products without special effort from the user is a key issue in manufacturing and industrial enterprise generally. It is fundamental to the production of goods and services quickly and at low cost at the same time as maintaining levels of quality and customisation. Interoperability is achieved if internal and external collaborators can interact on at least three levels: data, applications and business enterprise (through the architecture of an enterprise model and making allowance for the semantics of both partners). Not only a problem of software and IT technologies, it implies support for communication and transactions between different organisations that must be based on shared business references. Today, a new and important consideration must be taken into account – economic business evaluation and the definition of dissemination policy.

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Encyclopedic Dictionary of Polymers

The editor offers scientists, engineers, academia, and others interested in adhesives, coatings, elastomers, inks, plastics, and textiles a valuable communication tool within this book. In addition, the more recent innovations and biocompatible polymers and adhesives products have necessitated inclusion into any lexicon that addresses polymeric materials. Communication among scientific and engineering personnel has always been of critical importance, andas in any technical field, the terms and descriptions of materials and processes lag the availability of a manual or handbook that would benefit individuals working and studying in scientific and engineering disciplines.

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Emotion Regulation : Conceptual and Clinical Issues

Emotions: basic products of human functioning, intimately involved in physical health, they have been alternately embraced and ignored by generations of researchers and practitioners. Emotion Regulation offers a much-needed corrective to the conventional clinical wisdom, updating the knowledge base on emotions—specifically their expression and inhibition—as they affect stress, health, and well-being. An international team of researchers from a variety of fields sort out conflicting affect/health theories, and provide the latest findings on inter- and intrapersonal functions of emotions while acknowledging the role of individual variables. The book covers conceptual, developmental, and clinical issues and balances core topics with emerging areas of interest

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Emerging Organic Pollutants in Waste Waters and Sludge

Over the past fifteen years regulatory agencies have relied on their approaches to characterise and control the release of toxic substances into the aquatic environment: a GC/MS analysis for U.S. EPA designated 126 priority pollutants and 132 dangerous substances according to the European 76/464/CEE Directive and on the bioassays with aquatic bioorganisms. "Emerging Contaminants" correspond in most cases to irregulated contaminants, e.g. surfactants, pharmaceuticals and personal care products (PPCP), or gasoline additives. These two volumes, 5/I and 5/O, of this Handbook deal with the analytical, toxicological and environmental issues of these toxicants. Based on results of up-to-date research they give the reader a balanced view on this rapidly developing and complex subject.

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Embedded systems design : The ARTIST roadmap for research and development

Embedded systems now include a very large proportion of the advanced products designed in the world, spanning transport (avionics, space, automotive, trains), electrical and electronic appliances (cameras, toys, televisions, home appliances, audio systems, and cellular phones), process control (energy production and distribution, factory automation and optimization), telecommunications (satellites, mobile phones and telecom networks), and security (e-commerce, smart cards), etc. The extensive and increasing use of embedded systems and their integration in everyday products marks a significant evolution in information science and technology. We expect that within a short timeframe embedded systems will be a part of nearly all equipment designed or manufactured in Europe, the USA, and Asia. There is now a strategic shift in emphasis for embedded systems designers: from simply achieving feasibility, to achieving optimality. Optimal design of embedded systems means targeting a given market segment at the lowest cost and delivery time possible. Optimality implies seamless integration with the physical and electronic environment while respecting real-world constraints such as hard deadlines, reliability, availability, robustness, power consumption, and cost. In our view, optimality can only be achieved through the emergence of embedded systems as a discipline in its own right.

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Electronics Process Technology : Production Modelling, Simulation and Optimisation

Electronics Process Technology is a systemised presentation of new techniques and methods in electronics manufacture. Planning, preparation and execution are interlinked to achieve robust manufacturing processes that realise optimum quality, costs and quantities in the final product. Topics covered include: • modelling of manufacturing processes; • graph-theoretical approach to manufacturing planning; • process simulation and optimisation including cost optimisation; • quality assurance and statistical process analysis and control; • reliability models for electronic products and • assembly accuracy.

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Efficiency in Natural Product Total Synthesis

Uniting the key organic topics of total synthesis and efficient synthetic methodologies, this book clearly overviews synthetic strategies and tactics applied in total synthesis, demonstrating how the total synthesis of natural products enables scientific and drug discovery. • Focuses on efficiency, a fundamental and important issue in natural products synthesis that makes natural product synthesis a powerful tool in biological and pharmaceutical science • Describes new methods like organocatalysis, multicomponent and cascade reactions, and biomimetic synthesis

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Economic Loss Caused by Genetically Modified Organisms : Liability and Redress for the Adventitious Presence of GMOs in Non-GM Crops

The cultivation of genetically modified (GM) crops in the EU may lead to cases, in which traditional agricultural products contain detectable traces of GMOs. On the one hand, such admixture may result from inadequate application of segregation measures by farmers. On the other hand, as agriculture is an open process that does not allow the complete isolation of individual fields, a certain degree of admixture between neighbouring crops is unavoidable in practice. The presence of GMOs in traditional products may lead to their devaluation, which would entail an economic damage to the producer of

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