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Misleading marketing communication : Assessing the impact of potentially deceptive food labelling on consumer behaviour
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the book illustrates the potential of the so-called ShopTrip test paradigm which simulates and registers real-life e-shopping behaviour as it unfolds while yielding new types of data against which opposing assessments of potential misleadingness can be matched. The results are discussed in the light of possible paths of theoretical explanation and implications for future regulative practices, including companies’ self-regulation.
Mindset matters : Developing mental agility and resilience to thrive in uncertainty
Resilience is the skill to master for the future of work. The capacity to overcome adversity and, crucially, to learn from experiences and grow, resilience is the tool to have in your business leadership arsenal. From an individual perspective, it will lead to better performance and wellbeing, and for your team, you can positively affect change and build a culture of resilience that permeates your business.
Microsoft SharePoint : Building Office 2007 Solutions in VB 2005
Microsoft SharePoint: Building Office 2007 Solutions in VB 2005 is the third edition of Scot Hillier's market-leading SharePoint book. The new version includes extensive updates from the previous editions, with a complete focus on SharePoint 2007 and its integration with the 2007 Microsoft Office System. This edition also features new approaches for using SharePoint to improve business efficiency, plus new workflow solutions for SharePoint and BizTalk, as well as a brand new chapter on building a SharePoint solution from start to finish.
Microsoft SharePoint : Building Office 2007 Solutions in C# 2005
Microsoft SharePoint: Building Office 2007 Solutions in C# 2005 is the third edition of Scot Hilliers market-leading SharePoint book. This book features extensive updates to the previous edition, with a complete focus on SharePoint 2007 and its integration with the 2007 Microsoft Office System. It also features new approaches for using SharePoint to improve business efficiency as well as new workflow solutions for SharePoint and BizTalk, plus a new chapter on building a SharePoint solution from start to finish.
Microsoft SharePoint : Building Office 2003 Solutions
This detailed second edition is Scot Hilliers follow-up to his market-leading SharePoint book. This version includes extensive updates to the previous edition, with emphasis on Visual Studio Tools for Office 2005 and new approaches for using SharePoint to improve business efficiency. Also featured are new workflow solutions for SharePoint and BizTalk, and a new chapter on building a SharePoint solution from start to finish.
Microsoft Dynamics NAV : Jump Start to Optimization
Mastering Microsoft Dynamics NAV for beginners and IT professionals: from jump start to optimization. This book covers general use and shows you how to tailor Microsoft Dynamics NAV to mirror your firm's unique needs. Learn skills that enable you to navigate and interpret the world of possibilities locked within the ERP system. Through easy, concrete examples, you will master the layered environment and be able to use and create reports, forms, import/export functions and more. This book gives you the basis you need to demand the best information infrastructure for your enterprise.
Micro-ISV : From Vision to Reality
Micro-ISV: From Vision to Reality explains what works and why in today's emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you're interested in getting started.
Microfinance Investment Funds : leveraging private capital for economic growth and poverty reduction
The surge in new investment funds - nearly 60 funds at last count - is an exciting sign that microfinance is attracting mainstream financial markets. Foreign investors bridge a crucial gap for MFIs and greenfield banks not yet able to attract deposits, debt or equity from local sources. Recognizing the ultimate goal of building those local financial markets that serve the poor, some foreign investors and funds are facilitating local intermediation with incentives like guarantees for local banks to lend to MFIs in local currency. Such contributions to local market building, combined with strengthening governance, increasing transparency and rigor make the new funds potentially very positive forces in microfinance.
Microeconomics for Managers ; 2nd ed.
Shows future managers how economics can provide practical answers to critical business problems. Focuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox. Covers essential topics for future managers—including price discrimination, Porter’s five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior / Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more
Microeconometric Evaluation of Labour Market Policies
This study was accepted as a doctoral thesis by the Department of E- nomics of the Johann Wolfgang Goethe-University in Frankfurt/Main. It was undertaken within the research project 'The Efects of Job Creation and Structural Adjustment Schemes on the Participating Individuals', which was conducted by the Institute of Statistics and Econometrics (Empirical E- nomic Research) in cooperation with the Institute for Employment Research in Nuremberg.
Methods of IT Project Management
Provides students with all the concepts, techniques, artifacts, and methods found in the leading project management reference books and modern development methodologies (agile, hybrid, and traditional), while also conveying practical knowledge that can immediately be applied in real-world settings.
Methods in consumer research ; Vol 2 : Alternative approaches and special applications
Brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, While also looking at health-related Issues in consumer science, Including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations.
Methods in consumer research ; Vol 1 : New approaches to classic methods
Brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, Including coverage of both focus groups and social media, While also focusing on liking, A fundamental principle of consumer science, Consumer segmentation, And the influence of extrinsic product characteristics, Such as packaging and presentation on consumer liking.
Methods and Models in Transport and Telecommunications : Cross Atlantic Perspectives
One aspect of the new economy is a transition to a networked society, and the emergence of a highly interconnected, interdependent and complex system of networks to move people, goods and information. An example of this is the in creasing reliance of networked systems (e. g. , air transportation networks, electric power grid, maritime transport, etc. ) on telecommunications and information in frastructure. Many of the networks that evolved today have an added complexity in that they have both a spatial structure , they are located in physical space but also an a spatial dimension brought on largely by their dependence on infor mation technology. They are also often just one component of a larger system of geographically integrated and overlapping networks operating at different spatial levels. An understanding of these complexities is imperative for the design of plans and policies that can be used to optimize the efficiency, performance and safety of transportation, telecommunications and other networked systems. In one sense, technological advances along with economic forces that encourage the clustering of activities in space to reduce transaction costs have led to more efficient network structures.
Metaheuristics : Progress in Complex Systems Optimization
The aim of METAHEURISTICS: Progress in Complex Systems Optimization is to provide several different kinds of information: a delineation of general metaheuristics methods, a number of state-of-the-art articles from a variety of well-known classical application areas as well as an outlook to modern computational methods in promising new areas. Therefore, this book may equally serve as a textbook in graduate courses for students, as a reference book for people interested in engineering or social sciences, and as a collection of new and promising avenues for researchers working in this field.
Metaheuristics : Progress as Real Problem Solvers
Metaheuristics: Progress as Real Problem Solvers is a peer-reviewed volume of eighteen current, cutting-edge papers by leading researchers in the field. Included are an invited paper by F. Glover and G. Kochenberger, which discusses the concept of Metaheuristic agent processes, and a tutorial paper by M.G.C. Resende and C.C. Ribeiro discussing GRASP with path-relinking. Other papers discuss problem-solving approaches to timetabling, automated planograms, elevators, space allocation, shift design, cutting stock, flexible shop scheduling, colorectal cancer and cartography. A final group of methodology papers clarify various aspects of Metaheuristics from the computational view point
Metaheuristic Procedures for Training Neural Networks
Metaheuristic Procedures For Training Neural Networks provides successful implementations of metaheuristic methods for neural network training. Apart from Chapter 1, which reviews classical training methods, the chapters are divided into three main categories. The first one is devoted to local search based methods, including Simulated Annealing, Tabu Search, and Variable Neighborhood Search.
Metagraphs and Their Applications
The graph is a critical and useful concept in designing many information processing systems. Systems such as transaction processing systems, decision support systems, and workflow systems are all helped immensely by a graphical structure. Simple graphs and digraphs allow for the construction of a variety of system design tools that provide a convenient and appealing format for illustrating information infrastructures, while allowing any subsequent analyses to be performed by the user. However, the metagraph, a new graphical structure that is developed in this book, goes beyond the representational and provides Information Systems with a robust, analytical modeling graphic tool.
Medicinal plants for cosmetics : Health and diseases
Describes diseases and ailments occurring in individuals worldwide including acne, ageing, various cancers, eczema and other conditions. This book explains each disease and ailment, allowing the reader to gain a better perspective on misunderstood and underestimated assumptions accompanying the ailment or condition. Not only does this book present information on different diseases and ailments, it presents a variety of plants and plant-based compounds demonstrating potential health benefits.
Measuring the Value of Culture : Methods and Examples in Cultural Economics
Acknowledgement of the value of culture and cultural goods is increasing world-wide. So too is interest in finding methods to quantify this value so that governments and private sponsors can make efficient funding decisions. "Measuring the Value of Culture" documents methods that can be used to put a price on the arts and cultural goods, including theatre, heritage, cultural events (like arts festivals), museums, archaeological sites and libraries. The methods discussed include economic impact studies, which use market data, as well as non-market valuation techniques, like willingness to pay studies, and the newer choice experiments. In addition, advances in more qualitative valuation methods are considered.
