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AI in marketing, sales and service : How marketers without a data science degree can use AI, big data and bots
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way.
Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically
Helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.
Accounting and auditing small and medium-sized practices : Transformative capabilities in a rapidly changing society
Addresses recent trends, developments, and future of accounting and auditing of small and medium-sized practices (AASMPs) in the public and private sectors.the book has three main objectives: firstly, to provide an analysis of how different societal trends, including digitalization, impact AASMPs and what role education and training play in proactive adaptation to those trends; secondly, to outline major scenarios for global AASMP development by 2035; and thirdly, to offer a conceptual framework for better understanding of AASMPs' dynamic and transformative capabilities that are necessary to create sustained competitive advantage in a rapidly changing society. beyond presenting a conceptual framework, this book also offers a discussion of future scenarios for AASMPs' development and their role in the global economic development.
Acceptance and Usage of Technology through the Digital User Experience
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the era of Web 4.0. It investigates the digital transformation in terms of customer experience, customer empowerment, resistance, influencer marketing, and trust. The volume shows how consumers perceive, react and behave towards brands’ digital marketing strategies in addition to the barriers, constraints, advantages and modes of action of online consumers.
Animating Unpredictable Effects : Nonlinearity in Hollywood’s R&D Complex
Uncanny computer-generated animations of splashing waves, billowing smoke clouds, and characters’ flowing hair have become a ubiquitous presence on screens of all types since the 1980s. This Open Access book charts the history of these digital moving images and the software tools that make them. Unpredictable Visual Effects uncovers an institutional and industrial history that saw media industries conducting more private R&D as Cold War federal funding began to wane in the late 1980s. In this context studios and media software companies took concepts used for studying and managing unpredictable systems like markets, weather, and fluids and turned them into tools for animation. Unpredictable Visual Effects theorizes how these animations are part of a paradigm of control evident across society, while at the same time exploring what they can teach us about the relationship between making and knowing.
Aesthetics in digital photography
Aesthetics in Digital Photography presents theories developed over the last 25 centuries by philosophers and art critics, who have sometimes been governed by the objectivity of perception, and other times, of course, by the subjectivity of human judgement. It explores the advances that have been made in neuro-aesthetics and their current limitations.
Adobe Photoshop Lightroom Classic For Dummies
Learn to make your digital photos *pop* with easy-to-follow help using AI-powered software from Adobe. With no prior photography or editing experience necessary, Adobe Photoshop Lightroom Classic For Dummies delivers a must-have walkthrough for taking your photos to the next level using Adobe’s powerful consumer software. You’ll learn the fundamentals of opening your pictures, managing your photo library, and fixing common problems—like redeye and poor lighting—before jumping into more advanced topics, like creating slideshows and troubleshooting problems.
Adobe Photoshop CC Classroom in a Book
The 15 project-based lessons show key step-by-step techniques for working in Photoshop, including how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the essential elements of the Photoshop interface, this revised edition for the 2018 release covers features like search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, creating and organising enhanced brush presets, and much more!
Landscape Performance Modeling Using Rhino and Grasshopper
A guidebook for landscape architects to learn the fundamental practices and use of the computational software Rhino 3D and the plugin Grasshopper for parametric modeling, landscape inventory, and performative analysis. This process visually connects intangible and abstract information with physical and spatial relationships to signify the impact ecological, climate, and cultural factors have on landscape performance and decision making.
Cinematic Style: Fashion, Architecture and Interior Design on Film
This book is the first to consider the significant interplay between fashion and interiors and their combined contribution to cinematic style from early film to the digital age. With examples from Frank Lloyd Wright inspired architecture in Hitchcock's North by Northwest, to Coco Chanel's costumes for Gloria Swanson and a Great Gatsby film-set turned Ralph Lauren flagship, Cinematic Style describes the reciprocal relationship between these cultural forms. Exposing the bleeding lines between fashion and interiors in cinematic and real-life contexts, Berry presents case studies of cinematic styles adopted as brand identities and design movements promoted through filmic fantasy.
Architectonics and parametric thinking : computational modeling for beginning design
Architectonics and Parametric Thinking begins by clearly positioning the potentials of parametric design through a series of chapters written by leaders in their respective industries. This helps to situate the vast potential of parametric softwares, allowing the reader to understand the full range of what is made possible by working computationally. Following this theoretical introduction, the book presents a manual that walks readers through the step-by-step construction of parametric modeling scripts built through an architectonic lens using clear, compelling diagrams.
Building Theories : Architecture as the Art of Building
Discusses the content of treatises, essays, articles, and letters by those who have been, throughout history, committed to the art of building. In this, Building Theories argues for the return of a practice of architectural theory that is set amongst building, buildings, and builders. This journey of close reading reinterprets the words of Vitruvius, Alberti, de L’Orme, Le Camus de Mézières, Boullée, Laugier, Rondelet, Semper, Viollet-le-Duc, Hübsch, Bötticher, Berlage, Muthesius, Wagner, Behrendt, Gropius, and Arup. With chapters dedicated to texts from antiquity, the Renaissance, and the nineteenth century, and with a critical eye on architectural theory popularized in the Anglo-Saxon world post-1968, readers are introduced to a wider, more inclusive definition of architectural ideas.
Building meaning : An architecture studio Primer on design, theory, and history
Introduction to the complex relationship between form making, historical analysis, and conceptual explorations. This book focuses on the relationship and interdependence between design, theory, and history for an innovative and holistic studio approach. Draws from a diverse range of thinkers and designers to highlight the many interpretations of key architectural concepts, and provides readers with the context essential for developing their own approaches to any design problem.
BIM for design firms : Data rich architecture at small and medium scales
Expands on Building Information Modeling, showing its applicability to a range of design-oriented projects. It emphasizes the full impact that a data modeling tool has on design processes, systems, and the high level of collaboration required across the design team. It also explains the quantitative analysis opportunities that BIM affords for sustainable design and for balancing competing design agendas, while highlighting the benefits BIM offers to designing in 3D for construction. The book concludes with a deep look at the possible future of BIM and digitally-enhanced design.
Beyond bending : Reimagining compression shells
The examination of old construction principles in combination with the development of new digital graphic construction methods leads to unusual ways in the design of self-supporting structures. Based on its Armadillo Vault, which was awarded at the Venice Biennale 2016, the Block Research Group of ETH Zurich describes development processes and visions of resource-saving, refined load-bearing structures without steel. The intensive examination of principles is fundamental.
Architecture and design for industry 4.0 : Theory and practice
The book is structured into three sections (research, practice, and technologies), with the goal of creating a new framework useful for widespread awareness necessary to initiate technology transfer processes for the benefit of the public sector, universities, research centers, and innovative companies, and a new professional figure capable of controlling the entire process is essential. Thus, the book chapters arouse a series of relevant topics such as computational and parametric design, performance-based architecture, data-driven design strategies, parametric environmental design and analysis, computational and parametric structural design and analysis
Architectural structures : Visualizing load flow geometrically
Presents an alternative approach to understanding structural engineering load flow using a visually engaging and three-dimensional format. This book presents a ground-breaking new way of establishing equilibrium in architectural structures using the Modern Müller-Breslau method. Includes approachable coverage of parametric modeling of two-dimensional and three-dimensional structures, as well as more advanced topics such as indeterminate structural analysis and plastic analysis. Hundreds of detailed drawings created by the author are included throughout to aid understanding. Architecture and structural engineering students can employ this novel method by hand sketching, or by programming in parametric design software.
Architectural scale models in the digital age : Design, representation and manufacturing
Complex geometric forms generated using virtual media can be tested and validated only by means of physical models, which also make it possible to assess their practical application. The complexity of contemporary architectural design requires the mastery of new methods of producing scale models, which opens a new chapter in the field of modeling, and is the focus of this book. Along with the traditional methods that provide the basis for modeling, this book presents the principles of digital NURBS modeling, parametric modeling, digital modeling support, and model creation, complete with a number of tutorials, practical advice and examples found in architectural practice today.
Architectural graphics ; Vol.2 : Graphics for knowledge and production
Reports on several advances in architectural graphics, with a special emphasis on education, training and research. It gathers a selection of contributions to the 19th International Conference on Graphic Design in Architecture, EGA 2022, held on June 2–4, 2022, in Cartagena, Spain, with the motto: "Beyond drawings. The use of architectural graphics".
Architectural graphics ; Vol.1 : Graphics for analysis
Reports on several advances in architectural graphics, with a special emphasis on education, training, and research. It gathers a selection of contributions to the 19th International Conference on Graphic Design in Architecture, EGA 2022, held on June 2–4, 2022, in Cartagena, Spain, with the motto: "Beyond drawings. The use of architectural graphics".
