AI in marketing, sales and service : How marketers without a data science degree can use AI, big data and bots
- Author
- Peter Gentsch
- Publication Year
- 2019
- Publisher
- Palgrave Macmillan Cham
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
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Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way.
Keywords: Business / Marketing / Business and management / Data Analysis and Big Data / Market Research and Competitive Intelligence / Digital Marketing / Artificial intelligence / Business and management / Digitization / Business analytics / Maturity model / Algorithmic strategy / Machine learning / Data mining / Big data / Chatbots
