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Fashion marketing in emerging economies ; Vol.1 : Brand, consumer and sustainability perspectives
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others.
Evaluating clinical research : All that glitters is not gold
The objective of this book is to make its readers better informed and more critical consumers of clinical research to help them recognize the strengths and the weaknesses of scientific publications. In doing so, the reader will be able to distinguish patient-important and methodologically sound studies from those having limitations in design, conduct and interpretation.
European water law and hydropolitics : An inquiry into the resilience of transboundary water governance in the European Union
provides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing climate change and urbanization pose significant cooperative challenges in a large number of river basins. Conducting a thorough analysis of the intricate web of EU water governance, it reveals that the hydropolitical stability of the European Union is already at risk. Further, given the structural nature of the shortcomings in EU water policy—e.g. the rigidity of the EU’s founding treaties or the institutional complacency of the European Commission— argues that these risks are likely to turn into sources of prolonged conflict, unless EU decision-making bodies take steps to address the new hydrological realities early on.
EU Digital Copyright Law and the End-User
This book is the first comprehensive exploration of the legal framework of EU digital copyright law from the perspective of the ‘end-user’. This multi-faceted actor of the digital environment is a consumer of copyrighted works, a file-sharer of these works on the Internet, and a possible follow-on creator, who builds upon pre-existing digitised materials. All of these activities raise significant issues for national, European and international legal systems.
Ethical Traceability and Communicating Food
This book draws on philosophical discourses (like ethics, political philosophy and philosophy of law) around food ethics and empirical research in three important food chains (UK bread, Danish bacon and Greek olive oil) to argue that ethical traceability systems could be used to communicate food information to consumers, allowing them not only to make food choices consistent with their own values, but also to play a more informed role in the way food is produced and distributed.
Essentials of Sports Nutrition and Supplements
Millions of consumers want to lose body fat, gain muscle mass, and/or improve exercise performance. In addition to an exercise program, they often look to sports supplements as ‘tools’ to help them reach their goals. This book, the culmination of years of work by the thought leaders in the sports nutrition field will help the consumer, student, scientist, and sports nutrition professional sift through the huge volume of information and come up with reasonable and scientifically-based ideas and conclusions about sports nutrition.
Essentials of consumer behavior
Essentials of consumer behavior offers an unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption.
Essential oils as antimicrobial agents in food preservation
As the food industry responds to the increasing consumer demand for green, safe and sustainable products, it is reformulating new products to replace chemical synthetic food additives. Essential Oils as Antimicrobial Agents in Food Preservation provides a comprehensive introduction to the antimicrobial activity of plant essential oils and their application strategies in food preservation. It is aimed at food microbiology experts, food preservation experts, food safety experts, food technicians and students.
Essays on congruence theory in marketing : Special focus on digital products and webstores
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences.
Environmental and Resource Valuation with Revealed Preferences : A Theoretical Guide to Empirical Models
Environmental and Resource Valuation with Revealed Preferences: A Theoretical Guide to Empirical Models provides a systematic review of those economic approaches for valuing the environment and natural resources that use information on what people do, not what they say.
Energy branding : Harnessing consumer power
Demonstrating the potential of building strong brands in the energy sector, This book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market.
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research.
Economics, Sustainability, and Natural Resources: Economics of Sustainable Forest Management
The economics of sustainability is much more complex than the neoclassical (Newtonian) economic approach to economic efficiency. Forest resources provide the ideal starting point for the economic analysis of sustainability. This book provides a systematic critique of neoclassical economic approaches and their limitations with respect to sustainability. Leading economists from different streams of economics discuss key economic aspects of sustainability and sustainable forest management including complexity, ethical issues, consumer choice theory, intergenerational equity, non-convexities, and multiple equilibria. This is the book which integrates different streams of economics – complexity theory, behavioral economics, post-Keynesian consumer choice theory, social choice theory, and non-convexities – and suggests the main features of Post-Newtonian economics.
E-business and telecommunication networks ; 2nd International conference, ICETE 2005, Reading, UK, October 3-7, 2005. Selected Papers
This book contains fields of e-business and telecommunication networks, including aspects related to security, wireless systems, signal processing, and all sorts of applications, who are bringing new services and technologies into the lives of ordinary consumers. Four simultaneous tracks were held, covering different aspects, namely: “Global Communication Information Systems and Services”, “Security and Reliability in Information Systems and Networks”, “Wireless Communication Systems and Networks” and “Multimedia Signal Processing”.
E-business and telecommunication networks ; 1st International conference, ICETE 2004, Setúbal, Portugal,
This book contains the best papers of the First International Conference on e-Business and Telecommunication Networks (ICETE 2004), held in Setúbal (Portugal). The conference was organized by INSTICC (Institute for Systems and Technologies of Information, Communication and Control) in collaboration with the School of Business of the Polytechnic Institute of Setúbal, who hosted the event. This conference represented a major initiative to increase the technical exchanges among professionals, who work in the e-Business and Telecommunication Networks fields, and who are implementing new services and technologies affecting the lives of ordinary consumers.
Earnings Management : Emerging Insights in Theory, Practice, and Research
In the wake of corporate accounting scandals, the bursting of the Internet bubble, and the Sarbanes-Oxley Act—designed to protect investors and consumers from such excesses—"earnings management" (the set of managerial practices and decisions that influence accounting choices and operating cash flows) has become a focal point of business strategy and academic research. Earnings Management: Emerging Insights in Theory, Practice, and Research is the most comprehensive book to date on the subject, aimed at scholars and practitioners in accounting, finance, economics, law, and public policy. Tracing two key strands of research over the past 25 years—one focused on explaining the phenomenon and one on proposing suggestions for improving practice—the authors highlight theoretical and empirical contributions to the field, as well as regulatory innovations and corporate applications.
Dynamic and robust streaming in and between connected consumer-electronic devices
This book provides a comprehensive overview of the challenges that face us. The book shows that there are many similarities between traditional networking and networks in the chip. However, there are some different operational conditions that lead to original solutions.
Drug residues in animal products
The use of veterinary drugs in food-producing animals has the potential to generate residues in animal derived products (meat, milk, eggs and honey) and poses a health hazard to the consumer. There are many factors influencing the occurrence of residues in animal products such as drug's properties and their pharmacokinetic characteristics, physicochemical or biological processes of animals and their products. The most likely reason for drug residues might be due to improper drug usage and failure to keep the withdrawal period...
Driving digital transformation through data and AI : A practical guide to delivering data science and machine learning products
Explains how to build the organizational capability to deliver Data and AI products and drive immediate business results as new digital technologies significantly disrupt business Provides best practices, tools and templates for managing the organizational and technological change process to become an AI-driven enterprise Includes a variety of international case studies across several industries such as insurance, fashion, consumer goods, finance, technology and automotive Outlines how to develop a product strategy, build teams and design the platform and architecture Provides key principles for sharing knowledge, educating staff on data and AI, and effectively engaging top executives
Digital Phase Lock Loops : Architectures and Applications
This exciting new book covers various types of digital phase lock loops. It presents a comprehensive coverage of a new class of digital phase lock loops called the time delay tanlock loop (TDTL). It also details a number of architectures that improve the performance of the TDTL through adaptive techniques that overcome the conflicting requirements of the locking rage and speed of acquisition. These requirements are of paramount importance in many applications including wireless communications, consumer electronics and others. Digital Phase Lock Loops then illustrates the process of converting the TDTL class of digital phase lock loops for implementation on an FPGA-based reconfigurable system. These devices are being utilized in software-defined radio, DSP-based designs and many other communication and electronic systems to implement complex high-speed algorithms.
