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The routledge companion to consumer behavior
Shows a micro to macro structure, dividing each topic into three parts: One reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, Allowing them to reach customers successfully, and to meet their needs.
The Rosetta Stone of the Human Mind : Three languages to integrate neurobiology and psychology
The Rosetta Stone to the Human Mind: Three Languages to Integrate Neurobiology and Psychology illustrates how the simultaneous use of these two approaches enriches the understanding of the neural and mental realms, and adds new dimensions to our perception of neuropsychological events.
The roles of variants in human multidrug resistance (MDR1) gene on drug response
MDR-1 belongs to a large family of ATP-binding cassette transporter proteins. These pumps bind their substrate and export it through the membrane using energy derived from ATP hydrolysis. In vivo and in vitro studies have demonstrated that MDR-1 plays a very significant role in the ADME processes (absorption, distribution, metabolism, excretion) and drug-drug interaction (DDI) of drugs in humans. Moreover, this efflux transporter is not only expressed in tumor cells, but also in normal tissues (Brain, intestine, liver and kidney) with excretory function that limits oral absorption and central nervous system entry of many drugs.
The Role of VLBI in Astrophysics, Astrometry and Geodesy
A masterly survey of the last 13 years of Very Long Baseline Interferometry, reviewed in light of the most advanced astronomical observations. Topics covered include: Nonthermal emission from extragalactic radio sources; Principles of synchrotron emission in relation to astrophysics; Theory of relativistic jets; Young, powerful radio sources and their evolution; Scintillation in extragalactic radio sources; Radio and optical interferometry; Radio polarimetry; Unified schemes; Deep fields; Tropospheric and ionospheric phase calibration; Supernovae; VLBI for geodesy and geodynamics.
The Role of Origin of Fame in Influencer Branding : A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a significant role as to how consumers’ identification with social media influencers impacts their purchase intentions for brands that are advertised by these influencers. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media and brand management. Especially when it comes to choosing the most suitable social media influencer for brand cooperations it is not the origin of fame that counts, but whether customers identify with the influencer in the right way.
The role of nutrition in preventing chronic diseases
The importance of nutrition in the prevention of chronic disease has been recognized for some time in the global community. In developing countries, the problem is sometimes referred to as double burden of disease, where malnutrition exists in the company of growing rates of lifestyle related diseases such as obesity, diabetes and cardiovascular disease. The frontiers of science have brought forth new understanding of the links between early under-nutrition and the later development of chronic lifestyle related disease, challenging the nutrition scientist and practitioner to evaluate practice to better support health throughout the life course...
The Role of Mathematics in Physical Sciences ; Interdisciplinary and Philosophical Aspects
Even though mathematics and physics have been related for centuries and this relation appears to be unproblematic, there are many questions still open: Is mathematics really necessary for physics, or could physics exist without mathematics? Should we think physically and then add the mathematics apt to formalise our physical intuition, or should we think mathematically and then interpret physically the obtained results? Do we get mathematical objects by abstraction from real objects, or vice versa? Why is mathematics effective into physics? These are all relevant questions, whose answers are necessary to fully understand the status of physics, particularly of contemporary physics. The aim of this book is to offer plausible answers to such questions through both historical analyses of relevant cases, and philosophical analyses of the relations between mathematics and physics.
The Role of Labour Mobility and Informal Networks for Knowledge Transfer
The purpose of The Role of Labour Mobility and Informal Networks for Knowledge Transfer is to analyze the microfoundations of knowledge spillovers. The microeconomic analysis of knowledge spillovers leads to the insight that the spillover and flow of knowledge is not at all automatic. Instead, this volume suggests that a filter exists between knowledge and its economic application. The focus of The Role of Labour Mobility is on several key mechanisms that serve to reduce this filter and facilitate the flow of knowledge. In particular, the volume draws on an emerging literature identifying the role of knowledge spillovers to investigate significance of labour mobility and informal networks as mechanisms facilitating the flow of knowledge.
The role of external auditing in limiting earnings management practices
Explores the role of external auditing in limiting earning management practices through a survey. The findings reveal that auditors' professional knowledge and experience significantly influence their ability to detect manipulations in financial reporting. Through this survey we try to determine the most important factories that are effecting companies’ auditors and, in this survey, we figured that the impact of the auditor's professional knowledge and experience on his ability to discover profit management practices sample's evaluation is 88%, and the motives of the management of companies whose accounts are audited by the auditor to manage profits sample's evaluation is 84%...
The role of artificial intelligence in improving financial performance and predicting risk : An empirical study on jpmorgan chase
Aims to investigate the effects of AI applications on the banking sector through a case study of JPMorgan Chase. The research studies how AI technology affects increases of financial performance, operational efficiency, and risk reduction and customers satisfaction. with jpmorgan as a point of reference, the research takes a close look at how tools such as the coin for contract review, fraud detection systems, chatbots, and algorithmic trading have proved revolutionary in modern banking.
The Road to Luxury : The New Frontiers in Luxury Brand Management
The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.
The Right Word : A Writer's Toolkit of Grammar, Vocabulary and Literary Terms
This three-in-one guide is the perfect addition to any professional or amateur writer's bookshelf. Aimed at those who use language in their day-to-day lives, it is divided into three parts. The Grammar Guide provides clear, comprehensive guidance on sentence structure, parts of speech and punctuation; the Vocabulary Builder helps you choose the right word by listing commonly confused, misused and cliched words; the dictionary of Literary Terms provides concise definitions of linguistic forms.
The right to the truth in international law : Victims' rights in human rights and international criminal law
Analyses the emergence of this right, as a response to an understanding of the needs of victims, through to its development and application in two particular legal contexts: international human rights law and international criminal justice. The book examines in detail the application of the right through the case law and jurisprudence of international tribunals in the human rights and also the criminal justice context, as well as looking at its place in transitional justice.
The restless compendium : Interdisciplinary investigations of rest and its opposites
Contains 22 essays and interventions on rest and restlessness, silence and noise, relaxation and work. It draws together approaches from artists, literary scholars, psychologists, activists, historians, geographers and sociologists who challenge assumptions about how rest operates across mind, bodies, and practices. Rest’s presence or absence affects everyone. Nevertheless, defining rest is problematic: both its meaning and what it feels like are affected by many socio-political, economic and cultural factors. The authors open up unexplored corners and experimental pathways into this complex topic, with contributions ranging from investigations of daydreaming and mindwandering, through histories of therapeutic relaxation and laziness, and creative-critical pieces on lullabies and the Sabbath, to experimental methods to measure aircraft noise and track somatic vigilance in urban space.
The Responsibility of Science
This book provides an overview of issues of scientific responsibility. The volume comprises three types of contributions: first, analyses of the responsibility of science; second, analyses of the structural conditions for science and its responsibility; and third, normative versions of scientific responsibility. The questions and problems dealt with include science as a profession, ambivalence of research and dual-use, innovation vs. precaution, notions of responsibility, the role of science within society and its relation to human rights, as well as scientific and public discourses. The book addresses scholars in the fields of Science Studies and Research Policy.
The Resolution of Inflammation
Much progress has been made in elucidating the mechanisms regulating the induction and progression of inflammatory diseases. More recently, however, it has become apparent that the manipulation of mechanisms governing the resolution of inflammation is an important way to develop novel strategies for the therapy of such diseases. This book provides an up-to-date and comprehensive view on the resolution of inflammation and on new developments in this area (e.g. pro-resolution mediators, apoptosis, macrophage clearance of apoptotic cells, possible novel drug developments). The chapters are written by leading scientists in the field. This topical volume is of interest to medical and scientific researchers in academia and industry working on inflammatory and cardiovascular diseases such as arthritis, asthma, bronchitis, atherosclerosis, and more.
The Relational Database Dictionary ; Extended ed.
Chris Date, one of the founders of the relational model, has updated and expanded his relational database dictionary to include more than 900 terms.
The Quintessential PIC® Microcontroller
Aimed specifically at a readership with no prior knowledge of software, electronics or logic design, this book is suitable for both industrial engineers and hobbyists. Students of Electronic Engineering and Computer Science, taking relevant courses or engaged in project work at either an under- or postgraduate level, will find it an ideal textbook. This edition has been extensively rewritten to both rationalize and clarify the introductory chapters and to update and extend the core material. Whilst the thrust remains with the Mid-range devices, an additional chapter has also been added on the Extended-range family.
The Quest for Food : A Natural History of Eating
The quest begins in prehistoric times with religion and the exploration of the connection between food and sex. This leads to an investigation of the deep links between food and culture, exploring the basic question of "what is eating?" The second section embarks on a biochemistry-oriented journey tracing the path of a food molecule through the central carbon pathway until it is decomposed into CO2, H2O and ATP. The third section delves into the evolution of eating systems, beginning with the elements of the primordial soup through the birth of single cell organisms such as bacteria and archea. We then follow this evolution in the fourth section through higher developed organisms: from the first organisms in the ocean to the ones on land. The next two sections explore the stories of food from an ecological, then behavioral viewpoint, leading the reader from animals to early hominids, and into human history. The final section takes apart an anthropocentric view of the world by presenting man as prey for the oldest predators: microbes. The text closes with an agronomical outlook on how to feed the billions.
The Purple Phototrophic Bacteria
This book is a compilation of 48 authoritative chapters, written by leading experts who highlight the huge progress made in spectroscopic, structural and genetic studies of these bacteria since 1995, when the last book on this topic was published i.e.Anoxygenic Photosynthetic Bacteria, Volume 2 in the Series, edited by Robert E. Blankenship, Michael T. Madigan and Carl E. Bauer. This new volume is similarly intended to be the definitive text on these bacteria for many years to come, and it will be a valuable resource for experienced researchers, doctoral & masters students, as well as advanced undergraduates in the fields of ecology, microbiology, biochemistry, biophysics, integrative biology, and molecular & cell biology. Scientists interested in future applications of these bacteria which could harness their potential for nanotechnology, solar energy research, bioremediation, or as cell factories, will also find this book useful.
