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Analytical approaches for reinforced concrete
Applies deductive reasoning, logic and mathematics to RC. Laying out, deductively, the principles of RC, it encourages researchers to re-imagine and innovate using a solid conceptual framework. Sections consider the reasoning behind key theories, as well as problems that remain unsolved.
Analysis of Structures by Matrix Methods
Deals with the analysis of engineering structures made of skeletal members and covers the type of structures that are commonly used in practice. It builds up on the subject matter dealing with matrix algebra, analysis of bar elements, special forms of members, stability and vibration of structures, and pin-connected, rigid-plane, and 3D frames. It treats the important step of formulating the overall stiffness matrix of a structure in a systematic and straightforward manner and uses simple mathematical approaches wherever possible.
Adapting the built environment for climate change : Design principles for climate emergencies
Adapting the Built Environment for Climate Change: Design Principles for Climate Emergencies analyzes several scenarios and proposes various adaptation strategies for climate emergencies (heat waves, wildfires, floods, and storms). Divided into three themes, the book offers an organized vision of a complex and multi-factor challenge. It covers climatic resilience and building refurbishment, implications for service life prediction and maintainability, and climate adaptation in the maintenance and management of buildings. Sections cover infrastructure materials, climate emergency adaptation and building adaptation to heat waves, wildfires, floods and storms.
Leadership
• Practical, “how-to” approach that teaches you the skills you need to run a project successfully. • New spreads on powerful leadership while working remotely. / • Step-by-step instructions, tips, checklists and “Ask yourself” features that show you how to make an impact / • Tables, illustrations, “in-focus” panels and real-life case studies that demonstrate and explain problem-solving, and how to build confidence and get results.
Branded content : The fateful merging of media and marketing
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.
Advertising culture and translation : From colonial to global
A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust
Advanced introduction to marketing strategy
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Achieving high performance
Gives you the tools to succeed in a business environment. Discover how to improve your performance and boost productivity by prioritising tasks and managing your time effectively. You'll learn how to improve your skills, develop drive, and lead effectively. In a slim, portable format, Essential Managers- Achieving High Performance gives you a practical "how-to" approach with step-by-step instructions, tips, checklists, and "ask yourself" features showing you how to build your confidence, develop your "brand", and make an impact.
Acceptance and Usage of Technology through the Digital User Experience
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the era of Web 4.0. It investigates the digital transformation in terms of customer experience, customer empowerment, resistance, influencer marketing, and trust. The volume shows how consumers perceive, react and behave towards brands’ digital marketing strategies in addition to the barriers, constraints, advantages and modes of action of online consumers.
Cartooning made easy : Circle, triangle, square : Draw unique cartoon characters using simple geometric shapes
offers easy-to-follow instruction for using basic shapes to draw cute cartoon characters. Her approach is simple: All you need are basic drawing tools and shapes to cartoon! The book features dozens of drawing projects and step-by-step instruction perfect for beginning and aspiring artists, cartoonists, illustrators, pen and graphite artists, and many others. Each project combines simple geometric shapes—including circles and triangles and squares but also ovals, rectangles, and more—to draw adorable, cartoon-inspired artwork, including cartoon: Heads / Faces / Bodies / Unique characters / Animals, such as elephants / And more!
Materials and Interior Design - Portfolio Skills
Examines every aspect of the the use of materials in interior design, from initial concept and selection to visual representation and practical application.
Lighting for Interior Design - Portfolio Skills
Without light, interior architecture cannot be fully designed and experienced. It is one of the key tools for an interior designer, but can be a dauntingly technical subject for students. This book takes a detailed, practical look at lighting in interior design, giving students all the key information and skills they need to be able to tackle lighting successfully in their designs
Lives in Architecture : Terry Farrell
Offering a compelling personal account of his life in architecture as an influential postmodern designer, architect-planner and principal of a leading global practice, this autobiography includes anecdotes and invaluable insights into Terry’s life and work from the 1940s to the present day. An inside view of what it’s like to be an architect at the top of his profession, this book also highlights what it takes to develop a successful international practice. Offers the inside view of what it is like to be an architect at the top of his profession, including insights into the defining projects and watershed moments of Sir Terry Farrell's career Provides the inside story on some of Terry Farrell’s most significant buildings and projects, including Charing Cross Station, The MI6 Building, Alban Gate and Beijing South Railway Station. Abundantly illustrated with over 80 images, including personal photos and images of key buildings.
Levity of Design : Cambridge Scholars Publishing
How can poetry embrace morality through focusing on metaphrasts? What is the relation between an allummette and the alpha rhythm? Why is it that money has turned into a metonym of goodness and success? And above all, is it still possible to think of the human subject as a viable category in late modernity? These are some of the questions that J.
Community schools : Designing for sustainability, wellbeing and inclusion
Reconsiders what is required from physical school environments, building on the learning gathered from the sector over the past two decades. To meet the new social, environmental and economic challenges it advocates designing differently, both in terms of the form that buildings take and the evaluation of their impact and performance. By calling for a reframing of the way that schools are regarded as community-wide amenities, this book explores the potential for architects to deliver design in a manner that supports healthy lifestyles and promotes wellbeing. Through encouraging social connections, new possibilities open up for educational facilities to become open, welcoming and inclusive. Featuring: Over 12 international case studies from practices including: Architype, Argyll + Bute, Bogle Architects, DRMM, Revaerk, Scott Brownrigg and XDGA. Key themes of wellbeing, connectivity, inclusion, indicators and evaluation. Practical guidance and learning points throughout. A new design brief for community schools
Architect : The evolving story of a profession
From Ancient Egypt, where architects were members of the ruling class, tied into the running of the empire, to the 21st century when questions are being raised about the future of the profession, this book, with its engaging narrative, explores the constant threads that remain as the profession adapts. While architects are no longer deified, their ability to imagine a new impending reality in built form implies a visionary dimension to their work. By focusing on both the practicalities of the profession and the more intangible motivations behind design – humans’ need to make a mark upon their surroundings – this volume provides a critical overview of over 3000 years of practice and education.
21st century villa
People's everchanging lifestyles bring about more and more requirements for the overall qualities of houses, and the demands for residences have marched towards the psychological dimension and cultural sphere. Consequently, there arise new design trends and new requirements for environment, material selection and design concept. The design projects in this book lead readers to perceive the comfort and cosiness of the natural space. The designers of these projects have created more natural, and convenient living spaces in the most natural and purest design languages, giving them a comprehensive and vivid explanation of the architecture design concept that buildings are created for people.
101 rules of thumb for low energy architecture
Sets out the essential elements of low-energy architecture in a fresh, intuitive way. Where ever-changing technology and complex legislation can cloud the designer’s thought-process, this book equips you with the fundamentals you need to minimise CO2 emissions, design for low-energy use and work with, not against, the forces of nature.
Compendium for Early Career Researchers in Mathematics Education
The book provides a state-of-the-art overview of important theories from mathematics education and the broad variety of empirical approaches currently widely used in mathematics education research.
Annual bibliography of the history of the printed book and libraries ; Vol.31 : Publications of 2000 and additions from the preceding years
The Annual Bibliography of the History of the Printed Book and Libraries aims at recording articles of scholarly value which relate to the history of the printed book, to the history of arts, crafts, techniques and equipment, and of the economic social and cultural environment, involved in its production, distribution, conservation and description.
