Advanced introduction to marketing strategy
- Author
- George S. Day
- Publication Year
- 2022
- Publisher
- Edward Elgar Publishing
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Keywords: Business / Marketing / Marketing Management / Strategic planning / Branding
