Refine Results
Sort By
From
To
Page 2
Page 2
Channel strategies and marketing mix in a connected world
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing.
Boss It : Control Your Time, Your Income and Your Life
In this invigorating and highly practical book, serial entrepreneur Carl Reader provides exactly the fire and guidance you need to get started. Designed to cut through the business jargon, this handy guide will take you through everything you need to establish and run your own business - from the mindset it takes to turn a dream into a plan, to the need-to-know practical stuff for running and growing a business.
Artificiality and sustainability in entrepreneurship : Exploring the unforeseen, and paving the way to a sustainable future
Explores the past, present, and future of artificiality and sustainability in entrepreneurship – the unforeseen consequences and ways to advance to a sustainable future. In particular, it connects artificiality, sustainability and entrepreneurship, intertwining artificial with the specific phenomenon of those novel digital technologies that provoke continuous and significant change in our lives and business. Unlike digital entrepreneurship research, which focuses on digital technology development and management, this book covers processes and mechanisms of sustainable adaptability of entrepreneurs, the business logic of start-ups, and the collaborative behaviours under the mass digital transformation, including the prevalence of artificial intelligence. Some of the questions that this book answers are as follows: How has entrepreneurship reacted to such challenges previously? What lessons have been learned and need to be carried forward? How can entrepreneurship and the artefacts of entrepreneurship respond to current challenges? What should be the mindset of the entrepreneur to assure sustainable adaptation? How to embrace and embed the new business logic?
Analysis, Control and Optimization of Complex Dynamic Systems
Analysis, Control and Optimization of Complex Dynamic Systems gathers in a single volume a spectrum of complex dynamic systems related papers written by experts in their fields, and strongly representative of current research trends. Complex systems present important challenges, in great part due to their sheer size which makes it difficult to grasp their dynamic behavior, optimize their operations, or study their reliability. Yet, we live in a world where, due to increasing inter-dependencies and networking of systems, complexity has become the norm. With this in mind, the volume comprises two parts. The first part is dedicated to a spectrum of complex problems of decision and control encountered in the area of production and inventory systems. The second part is dedicated to large scale or multi-agent system problems occurring in other areas of engineering such as telecommunication and electric power networks, as well as more generic context.
Architectural Drafting for Interior Design
Incorporates material and examples that are meaningful to today's interior designers. Beginning interior designers will learn how to communicate their ideas graphically with a resource that is designed specifically for them. This book addresses their needs by focusing on topics independent of CAD, such as how to draw a floor plan, how to use it to create an interior elevation, and how to understand the relationship between 2D and 3D drawings. Written with NCIDQ, CIDA and NKBA requirements in mind, this book will provide readers with a strong, standards-based foundation in interior design.
Basics Barrier-Free Planning - Basics
Buildings are not conceived solely with average people in mind; they offer a protective shell for everyone. BASICS Barrier-free Planning improves our understanding of the needs of people with disabilities such as limited mobility or impaired vision, children, and the elderly, all of whom have special requirements when using a building. The book presents possibilities for designing buildings and their spaces so they can be used by everyone.
Architecture : the whole story
From ancient and classical masterpieces to contemporary, cutting-edge buildings, architecture has defined our world throughout history. Drawing its examples from all around the globe, Architecture: The Whole Story is a richly illustrated and comprehensive account of the architects, plans, designs and constructions that over the centuries have most engaged our minds, inspired our imaginations and raised our spirits. For everyone who has ever wished for greater insight into the art of building design, Architecture: The Whole Story provides the analytical tools to appreciate to the fullest the variety of architectural achievement and the built environment in the world.
Mathematical Masterpieces : Further Chronicles by the Explorers
Experience the discovery of mathematics by reading the original work of some of the greatest minds throughout history. Here are the stories of four mathematical adventures, including the Bernoulli numbers as the passage between discrete and continuous phenomena, the search for numerical solutions to equations throughout time, the discovery of curvature and geometric space, and the quest for patterns in prime numbers. Each story is told through the words of the pioneers of mathematical thought. Particular advantages of the historical approach include providing context to mathematical inquiry, perspective to proposed conceptual solutions, and a glimpse into the direction research has taken.
Making Ammonia : Fritz Haber, Walther Nernst, and the Nature of Scientific Discovery
This book discusses the progress of science and the transfer of scientific knowledge to technological application. It also identifies the factors necessary to achieve this progress. Based on a case study of the physical chemist Fritz Haber's discovery of ammonia synthesis between 1903 and 1909, the book places Haber's work in historical and scientific (physicochemical) context. The scientific developments of the preceding century are framed in a way that emphasizes the confluence of knowledge needed for Haber's success. Against this background, Haber's work is presented in detail along with the indispensable contributions of his colleague, the physical chemist, Walter Nernst, and their assistants. The detailed accounts of scientific advancement remind us of the physical basis on which our scientific theories and ideas are built. Without this reminder we often forget how complex, and how beautiful achievements in science can be.
Lonely Minds in the Universe
Probes the subject of extraterrestrial intelligent life, offering scientific and technological implications, discussing the philosophical and religious connotations and rebuffing pseudo-scientific assertions such as 'rare earth'.
Logos of Phenomenology and Phenomenology of the Logos. Book One : Phenomenology as the Critique of Reason in Contemporary Criticism and Interpretation
During its century-long unfolding, spreading in numerous directions, Husserlian phenomenology while loosening inner articulations, has nevertheless maintained a somewhat consistent profile. As we see in this collection, the numerous conceptions and theories advanced in the various phases of reinterpretations have remained identifiable with phenomenology.
Leibniz and the natural world : Activity, passivity and corporeal substances in Leibniz's Philosophy
In the present book, Pauline Phemister argues against traditional Anglo-American interpretations of Leibniz as an idealist who conceives ultimate reality as a plurality of mind-like immaterial beings and for whom physical bodies are ultimately unreal and our perceptions of them illusory. Re-reading the texts without the prior assumption of idealism allows the more material aspects of Leibniz's metaphysics to emerge. Leibniz is found to advance a synthesis of idealism and materialism. His ontology posits indivisible, living, animal-like corporeal substances as the real metaphysical constituents of the universe; his epistemology combines sense-experience and reason; and his ethics fuses confused perceptions and insensible appetites with distinct perceptions and rational choice. In the light of his sustained commitment to the reality of bodies, Phemister re-examines his dynamics, the doctrine of pre-established harmony and his views on freedom.
Lectures on Quantum Gravity
A primary goal was to foster interaction and communication between participants from different cultures, both in the layman’s sense of the term and in terms of approaches to quantum gravity. We hope that the links formed by students and the school will persist throughout their professional lives, continuing to promote interaction and the essential exchange of ideas that drives research forward. This volume contains improved and updated versions of the lectures given at the School. It has been prepared both as a reminder for the participants, and so that these pedagogical introductions can be made available to others who were unable to attend. We expect them to serve students of all ages well.
Leadership and Business Ethics ; 1st ed.
Seeks to contribute to a more adequate coalescence of ethics and business with innovative models for such coalescence, for the mutual benefit of business ethicists, professors teaching in the undergraduate and MBA classroom, corporate executives, and businesspeople. While each of the contributions in this collection is distinct, each invites us to examine our own mind sets about corporate responsibility and the future of free enterprise as Western multinational corporations expand into a global economy. This collection of essays helps to refocus our conceptual work about commerce and business practices in this new century of global enterprise.
Language, Meaning, Interpretation
Philosophy of logic and language, and of meaning and communication are central to this volume. The discussion of these issues involves analytical approaches, including semantics and semiotics, philosophy of science, mathematical logic, phenomenology, hermeneutics and some aspects of philosophical anthropology and aesthetics. Philosophy of the Absolute also belongs to this broad repertoire of philosophical problems and disciplines. A number of problems and viewpoints derive from the metaphysical system; any relativistic view on ethical values, for instance, makes sense in relation to some absolute. Metaphysical system building may have come to an end, but after all it belongs to philosophy to remind us of our past.
La mente medica : Che significa "umanizzazione" della medicina? = The Medical Mind : What does "humanization" of medicine mean?
Il presente testo intende chiarire misconoscimenti e riduzionismi che paralizzano il pur auspicato mutamento della medicina e le sue articolazioni in differenti professionalità. La Psicologia Clinica si pone come chiave per leggere la mentalità collettiva che sottende l’attuale cultura sanitaria medicalizzante, che si scontra con le esigenze della persona umana, negando, oltretutto, quanto la psicosomatica oggi ci dice circa la costante modulazione psichica di tutti i processi organici, nella salute così come in tutte le malattie. L’umanizzazione della medicina non è un surplus eticamente giusto per il malato: è un indispensabile agente terapeutico. La sua mancanza è iatrogena.
L’isomorphisme entre les tours de Lubin-Tate et de Drinfeld = The isomorphism between the Lubin-Tate and Drinfeld towers
This book contains a detailed and complete demonstration of the existence of an equivariate isomorphism between the Lubin-Tate and Drinfeld p-adic turns. The result is established in equal and unequal characteristics. There is also given as an application a proof that the equivariant cohomologies of these two turns are isomorphic, a result which has applications to the study of the local Langlands correspondence. During the proof, reminders and complements are given on the structure of the two preceding moduli spaces, the p-divisible formal groups and the p-adic rigid analytical geometry.
Causation, Coherence and Concepts : A Collection of Essays
the papers cover epistemology, general philosophy of science, philosophy of language, and philosophy of mind. The section titles Belief, Causation, Laws, Coherence, and Concepts and the paper titles give a more adequate impression of the topics dealt with.
Cartographies of the Mind : Philosophy and Psychology in Intersection
The present book is a collection of essays exploring some classical dimensions of mind both from the perspective of an empirically-informed philosophy and from the point of view of a philosophically-informed psychology. In the last three decades, the level of interaction between philosophy and psychology has increased dramatically. As a contribution to this trend, this book explores some areas in which this interaction has been very productive – or, at least, highly provocative.
Body and Practice in Kant
This book argues that this standard image of the great German philosopher is radically wrong. Not only does Kant reflect constantly upon the fact that human life is embodied, but the Critique of pure reason itself may be read as a critical reflection aimed at exploring some significant philosophical implications of this fact.
