Page 16
Page 16
Digital analytics for marketing
Provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Also demonstrates how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. It overs timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.
Diffusion in Condensed Matter : Methods, Materials, Models
Diffusion as the process of particle transport due to stochastic movement is a phenomenon of crucial relevance for a large variety of processes and materials. This comprehensive, handbook-style survey of diffusion in condensed matter gives detailed insight into diffusion as the process of particle transport due to stochastic movement. Leading experts in the field describe in 23 chapters the different aspects of diffusion, covering microscopic and macroscopic experimental techniques and exemplary results for various classes of solids, liquids and interfaces as well as several theoretical concepts and models. Students and scientists in physics, chemistry, materials science, and biology will benefit from this detailed compilation.
Differential Evolution ; Vol.5 : In Search of Solutions
The human being aspires to the best possible performance. Both individuals and enterprises are looking for optimal—in other words, the best possible—solutions for situations or problems they face. Most of these problems can be expressed in mathematical terms, and so the methods of optimization undoubtedly render a significant aid. In cases where there are many local optima; intricate constraints; mixed-type variables; or noisy, time-dependent or otherwise ill-defined functions, the usual methods don’t give satisfactory results. Are you seeking fresh ideas or more efficient methods, or do you perhaps want to be well-informed about the latest achievements in optimization? If so, this book is for you. This book develops a unified insight on population-based optimization through Differential Evolution, one of the most recent and efficient optimization algorithms. You will find, in this book, everything concerning Differential Evolution and its application in its newest formulation.
Differential Evolution : A Practical Approach to Global Optimization
Problems demanding globally optimal solutions are ubiquitous, yet many are intractable when they involve constrained functions having many local optima and interacting, mixed-type variables. The differential evolution (DE) algorithm is a practical approach to global numerical optimization which is easy to understand, simple to implement, reliable, and fast. Packed with illustrations, computer code, new insights, and practical advice, this volume explores DE in both principle and practice. It is a valuable resource for professionals needing a proven optimizer and for students wanting an evolutionary perspective on global numerical optimization.
Dialogic Education and Technology : Expanding the Space of Learning
Dialogic Education and Technology is about using new technology to draw people into the kind of dialogues which take them beyond themselves into learning, thinking and creativity. The program of research reported in this book reveals key characteristics of learning dialogues and demonstrates ways in which computers and networks can deepen, enrich and expand such dialogues. A dialogic perspective is developed drawing upon recent work in communications theory, psychology, computer science and philosophy. The central argument of the book is that there is a convergence between this dialogic perspective in education and the affordances of new information and communications technology. A genuinely dialogic perspective is relatively new to the field of educational technology and there is a considerable amount of interest in this topic amongst researchers who wish to see what extra insights, if any, a dialogical approach can offer them.
DevOps for Digital Leaders : Reignite Business with a Modern DevOps-Enabled Software Factory
In DevOps for Digital Leaders, deep collective experience on both sides of the dev–ops divide informs the global thought leadership and penetrating insights of the authors, all three of whom are cross-portfolio DevOps leaders at CA Technologies. Aruna Ravichandran, Kieran Taylor, and Peter Waterhouse analyze the organizational benefits, costs, freedoms, and constraints of DevOps. They chart the coordinated strategy of organizational change, metrics, lean thinking, and investment that an enterprise must undertake to realize the full potential of DevOps and reach the sweet spot where accelerating code deployments drive increasing customer satisfaction, revenue, and profitability.
Designing Sustainable Technologies, Products and Policies : From Science to Innovation
This open access book provides insight into the implementation of Life Cycle approaches along the entire business value chain, supporting environmental, social and economic sustainability related to the development of industrial technologies, products, services and policies; and the development and management of smart agricultural systems, smart mobility systems, urban infrastructures and energy for the built environment. The book is based on papers presented at the 8th International Life Cycle Management Conference that took place from September 3-6, 2017 in Luxembourg, and which was organized by the Luxembourg Institute of Science and Technology (LIST) and the University of Luxembourg in the framework of the LCM Conference Series.
Designing Emotion : Methods and Strategies for Designer
Offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of "emotion grid" With illustrative product analyses
Designing big data platforms : How to use, deploy, and maintain big data systems
Provides expert guidance and valuable insights on getting the most out of Big Data systems. Helps readers understand how to process large amounts of data with well-known Linux tools and database solutions, use effective techniques to collect and manage data from multiple sources, transform data into meaningful business insights, and much more. Author Yusuf Aytas, a software engineer with a vast amount of big data experience, discusses the design of the ideal Big Data platform: one that meets the needs of data analysts, data engineers, data scientists, software engineers, and a spectrum of other stakeholders across an organization. Detailed yet accessible chapters cover key topics such as stream data processing, data analytics, data science, data discovery, and data security. This real-world manual for Big Data technologies: Provides up-to-date coverage of the tools currently used in Big Data processing and management / Offers step-by-step guidance on building a data pipeline, from basic scripting to distributed systems / Highlights and explains how data is processed at scale / Includes an introduction to the foundation of a modern data platform
Designing and evaluating e-management decision tools : The integration of decision and negotiation models into internet-multimedia technologies
Presents the most relevant concepts for designing intelligent decision tools in an Internet-based multimedia environment and assessing the tools using concepts of statistical design of experiments. The book covers : Decision modeling paradigms , Visual interactive decision modeling , Online preference elicitation , collaborative decision making , negotiation and conflict resolution , marketing decision optimization , and guidelines for designing and evaluating decision support tools. This book is designed for the following uses: 1) for researchers and engineers, who are seeking recent advances and who are developing e-management systems; 2) for practitioners and managers, who seek insights about ICT potential and using ICT for business intelligence management; and 3) for students, who seek theoretical and practical concepts of building and evaluating prototype decision tools.
Designing a world-class architecture firm : The people, stories, and strategies behind HOK
Offers exclusive insights into the revolutionary strategies behind one of the top ten largest architecture firms in the world. Written with dashes of memoir by the former CEO, Patrick MacLeamy, this book offers practicing architecture professionals in small to mid-sized firms and other design professionals such as interior designers and urban planners with detailed guidance for reinvigorating company culture, establishing financial metrics, attracting and retaining talent, diversifying services and firm expansion. This book is flavored with dozens of quirky stories from MacLeamy's time at the helm of HOK, and while it is not a design book - MacLeamy offers insights into many of HOK's most iconic projects, including: Smithsonian National Air and Space Museum in Washington, D.C., Oriole Park at Camden Yards in Baltimore, MD, and more
Designers' guide to EN 1997-1 Eurocode 7 : Geotechnical Design – General Rules
Designers' Guide to EN 1997-1 presents a detailed guide to the new Geotechnical Design Eurocode.As such it gives an invaluable insight into a code that, for the first time, provides a comprehensive design philosophy that is not only applicable to all forms of geotechnical problems but also shares a common philosophy with the design methodology for structures of all the commonly encountered construction materials.
Designerly ways of knowing
The concept of ‘designerly ways of knowing’ emerged in the late 1970s in association with the development of new approaches in design education. Professor Nigel Cross first clearly articulated this concept in a paper called ‘Designerly Ways of Knowing’ which was published in the journal Design Studies in 1982. Since then, the field of study has grown considerably, as both design education and design research have developed together into a new discipline of design. This book provides a unique insight into a field of study with important implications for design research, education and practice. There are chapters covering the following topics: the nature and nurture of design ability / creative cognition in design / the natural intelligence of design / design discipline versus design science and expertise in design.
Design Technology in Contemporary Architectural Practice
Offers rare insights about how these firms apply technology to purposefully disrupt and support their creative design processes in order to then explore how technology can be integrated on an organisational level. The resulting practice stories are loosely tied to four chapters that discuss how Design Technology corresponds to studio culture, collaboration and delivery protocols, business opportunities, knowledge sharing, staff empowerment, and more. Focused on cultural and organisational challenges and opportunities. This book benefits both the professional market (such as design firms reflecting on their technology use), as well as the academic context (with its critical reflection on the interface between design process and technology support). Stories from the following design firms are included: Coop Himmelb(l)au ; Foster + Partners ; Bjarke Ingels Group (BIG) ; Zaha Hadid Architects ; Diller Scofidio + Renfo ; Heatherwick Studio ; Morphosis Architects ; SO-IL ; Woods Bagot ; Herzog & de Meuron ; LASSA
Design and analysis of randomized algorithms : Introduction to design paradigms
Randomness is a powerful phenomenon that can be harnessed to solve various problems in all areas of computer science. Randomized algorithms are often more efficient, simpler and, surprisingly, also more reliable than their deterministic counterparts. Computing tasks exist that require billions of years of computer work when solved using the fastest known deterministic algorithms, but they can be solved using randomized algorithms in a few minutes with negligible error probabilities. Introducing the fascinating world of randomness, this book systematically teaches the main algorithm design paradigms – foiling an adversary, abundance of witnesses, fingerprinting, amplification, and random sampling, etc. – while also providing a deep insight into the nature of success in randomization. Taking sufficient time to present motivations and to develop the reader's intuition, while being rigorous throughout, this text is a very effective and efficient introduction to this exciting field.
Depression in latinos : Assessment, treatment, and prevention
In this concise yet comprehensive volume, leading clinicians, researchers, and academics offer extensive research and clinical findings, literature reviews (e.g., an in-depth chapter on the Mexican American Prevalence and Services Survey), and insights gathered from first-hand experience in clinical practice. Perceptive information is offered on the most urgent and complex issues on depression in this diverse and dynamic population
Dental caries perspectives : A collection of thoughtful essays
A collection of thoughtful Essays is a collection of varied insights that will enrich readers’ understanding of dental caries and inspire further exploration and discussion within the field. It addresses the importance of meticulous diagnosis of caries, highlighting new methods and technologies available to clinicians, as well as the significance of adopting minimally invasive dentistry approaches, such as selective caries removal and remineralization of incipient lesions, to enhance treatment quality and preserve dental tissue.
Dendritic Cells in Clinics
Great advances have taken place in basic research and the clinical usefulness of dendritic cells (DCs). It has now been clearly established, for instance, that these cells play a crucial role in immune responses against infectious diseases and cancers. Antigen-presenting DCs are widely distributed in the body and regulate both immunity and immune tolerance. Experimental studies have provided important insights into DCs and how they can be used for treating animal models of various diseases that occur in humans. The role of these cells in pathogenesis and the treatment of human diseases is elaborately set forth in this valuable book. Researchers in the field are optimistic that DCs, already in use for treating patients with cancers, soon can be used therapeutically for patients with chronic infections, autoimmune diseases, and allergic manifestations. This volume provides a working definition of DCs and also explains the phenotypes and functions of DCs so that these can be readily understood not only by clinicians but by immunologists, researchers, and students as well.
Demystifying Academic Writing : Genres, Moves, Skills, and Strategies
Informative, insightful, and accessible, this book is designed to enhance the capacity of graduate and undergraduate students, as well as early career scholars, to write for academic purposes. Fang describes key genres of academic writing, common rhetorical moves associated with each genre, essential skills needed to write the genres, and linguistic resources and strategies that are functional and effective for performing these moves and skills.
Democratization of Expertise? : Exploring Novel Forms of Scientific Advice in Political Decision-Making
Scientific knowledge and the ‘experts’ that represent it no longer command the unquestioned authority and public trust that was once bestowed upon them, and yet, policy makers are more dependent on them than ever before. This collection of essays explores the relations between science and politics with the instruments of social studies of science, thereby providing new insights into their re-alignment under a new régime of governance.
