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Writing Manuals for the Masses : The Rise of the Literary Advice Industry from Quill to Keyboard

This collection of essays examines the literary advice industry since its emergence in Anglo-American literary culture in the mid-nineteenth century within the context of the professionalization of the literary field and the continued debate on creative writing as art and craft. Often dismissed as commercial and stereotypical by authors and specialists alike, literary advice has nonetheless remained a flourishing business, embodying the unquestioned values of a literary system, but also functioning as a sign of a literary system in transition. Exploring the rise of new online amateur writing cultures in the twenty-first century, this collection of essays considers how literary advice proliferates globally, leading to new forms and genres.

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Public relations for dummies

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond. Plus, this new edition covers the latest technology for reaching more people and analyzing your results.

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Podcast Solutions : The Complete Guide to Podcasting

Today it’s well within your grasp, thanks to Podcasting using only some simple recording equipment, a computer, and the Internet, you can record and distribute your own audio shows, including anything you want - comedy, debate, news, reviews, interviews, music the only limit is your imagination. Of course, you’ll need a guide to tell you what you need to know, which is where this indispensable book comes in. Written by two of the best and brightest podcasting pioneers, Podcast Solutions is a shrewd and comprehensive guide to podcasting. From downloading podcasts to producing your own for fun or profit, Podcast Solutions covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience.

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Podcast Solutions : The Complete Guide to Audio and Video Podcasting

Written by two of the best and brightest podcasting pioneers, Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition is a comprehensive and perceptive guide to all things podcasting. From downloading podcasts to producing your own for fun or profit, Podcast Solutions covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience.

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Innovation, Sustainability and Management in Motorsports: The Case of Formula E

This book provides novel insights on management innovation and sustainability in motorsport. Utilizing the all-electric racing championship called Formula E as case, it draws upon data from multiple sources such as sustainability reports of Formula and its stakeholders, media data, podcasts and newspaper articles, partner publications, and social media outputs

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