Marketing Management
- المؤلف
- Philip Kotler, Kevin Keller, Alexander Chernev
- سنة النشر
- 2022
- الناشر
- Pearson Education
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.
الكلمات المفتاحية: Business / Marketing / Marketing Gestion / Marketing Management / Consumer behavior / Internet marketing
