Artificial intelligence for marketing management
- المؤلف
- Park Thaichon, Sara Quach
- سنة النشر
- 2022
- الناشر
- Routledge
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
الكلمات المفتاحية: Business / Marketing / Computer science / Economics / Finance / Business & Industry / Business & Economics / E-Commerce / Internet Marketing / Artificial intelligence / Marketing Data processing
