Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets
- المؤلف
- Pontus Wadström
- سنة النشر
- 2022
- الناشر
- Kogan Page
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment.
الكلمات المفتاحية: Business & Management / Strategic planning - Psychological aspects / Psychology, Industrial / Business & Economics / Sales & Marketing
