Advanced introduction to marketing strategy
- المؤلف
- George S. Day
- سنة النشر
- 2022
- الناشر
- Edward Elgar Publishing
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
الكلمات المفتاحية: Business / Marketing / Marketing Management / Strategic planning / Branding
