AIU Faculty of Arts Scientific Trip

Within the AIU Faculty of Arts  plan to activate the scientific and student activities, students went on a scientific Field trip to familiarize them with marketing strategies and designs in  Arjaan Rotana Hotel. The students was accompanied by Ms. Lina Bukhari who were received by Mr. Amer Melhem, General Manager of Arjaan in Damascus. The visit program included:

        1. Introductory lecture about the facility and the marketing tools  in the Syrian market at the moment.
        2. An overview of the services provided by Arjan Hotel in Damascus. A review was made of customer segments  and pricing policy adopted in the Hotel.

        3. A tour focusing on the architectural details and interior decoration of the hotel and the mechanism adopted to benefit students' optical communication skills and relate them to the policy of marketing.