Marketing the Arts : Breaking Boundaries
- Author
- Finola Kerrigan, Chloe Preece
- Publication Year
- 2023
- Publisher
- Routledge
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker
Keywords: Business / Marketing / Arts Management / Visual Arts / Marketing / Media / Information & Communication Industries / Arts Administration / Theatre & Performance Studies / Arts / Management and Marketing / Economics / Finance / Business & Industry / Industry & Industrial Studies / Sport and Leisure Management / Sports and Leisure
