Marketing the Arts : Breaking Boundaries
- المؤلف
- Finola Kerrigan, Chloe Preece
- سنة النشر
- 2023
- الناشر
- Routledge
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker
الكلمات المفتاحية: Business / Marketing / Arts Management / Visual Arts / Marketing / Media / Information & Communication Industries / Arts Administration / Theatre & Performance Studies / Arts / Management and Marketing / Economics / Finance / Business & Industry / Industry & Industrial Studies / Sport and Leisure Management / Sports and Leisure
