Marketing analytics : A machine learning approach
- المؤلف
- A. Mansurali, P. Mary Jeyanthi
- سنة النشر
- 2023
- الناشر
- CRC Press
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.
الكلمات المفتاحية: Business / Marketing / Machine learning / Marketing research
