Business Success in China

Business Success in China

Author
Markus B. Hofer, Bernhard Ebel
Publication Year
2007
Publisher
Springer
Language
English
Document Type
Book
Faculty / Subject Heading
Business Administration

In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants.


Keywords: Business and Economics / Asia / Business Success / Change / China / Corporate Strategy / Market Entry / Market research / Business / Development / Planning / Strategy