Business Success in China
- Author
- Markus B. Hofer, Bernhard Ebel
- Publication Year
- 2007
- Publisher
- Springer
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
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In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants.
Keywords: Business and Economics / Asia / Business Success / Change / China / Corporate Strategy / Market Entry / Market research / Business / Development / Planning / Strategy