Big Data : A Road Map for Successful Digital Marketing
- Author
- Amandeep Singh, Rohit Bansal, Sandhir Sharma
- Publication Year
- 2022
- Publisher
- De Gruyter
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
Explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.
Keywords: Business / Marketing / Business Management / Business and Economics / Sales / Customer / Big data / Role of Big Data / Digital Marketing / Big Data Information / Data Analytics / Business Information System / New Age Marketing
