B2B Brand Management
- Author
- Philip Kotler, Waldemar Pfoertsch
- Publication Year
- 2006
- Publisher
- Springer
- Language
- English
- Document Type
- Book
- Faculty / Subject Heading
- Business Administration
- Download Book Read book
Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
Keywords: Business and Economics / B2B / B2B Brand Management / B2B Branding / Brand Management / Brand Myths / Branding / Business Branding / Business Brands / Business-to-Business Branding / Re-branding / Business / Development / Management / Performance / Strategy
